To understand the transformative impact of artificial intelligence (AI) on the electrician industry, it's helpful to categorize its applications into three main areas:
AI for enhancing electrical systems: The integration of AI into electrical systems is now used at the industrial, commercial, and residential levels. For example, AI is helping electrical services create smart grids to improve energy efficiency and reduce blackouts/outages. It’s also helping businesses and homeowners better understand their energy usage to reduce their consumption and energy costs.
AI for assisting technicians during electrical work: New tools and virtual assistants are being developed to support electricians during inspections and electrical installations. For example, AI-powered tools provide real-time diagnostics, troubleshooting advice, help with spotting potential issues before they occur, and more.
AI for optimizing electrical business operations: The software and platforms that electrical companies use to run their businesses use AI algorithms and machine learning to increase efficiency and revenue growth across key operational areas — customer service, inventory management, accounting, estimating, marketing, and more.
This article focuses on category #3: how AI technology is being used to enhance the efficiency and profitability of electrical businesses.
Below, we share some examples of the AI tools available through Titan Intelligence (TI) — ServiceTitan’s AI tailored for the trades. First, we will discuss features designed to improve operational efficiency. Then, we’ll look at tools that help electrical service businesses increase their revenue.
Meet Titan Intelligence: Revolutionizing the Trades with AI
Since ServiceTitan was founded in 2012, our mission has always been to provide innovative solutions that help electrical, plumbing, HVAC, and other trade businesses operate more efficiently and profitably.
From the beginning, we knew that AI would eventually become an integral part of the tools we offer to our customers. The only question was when we could harness these advancements to make a significant impact. In recent years, technological progress in AI has allowed us to turn that vision into reality.
At the 2023 Pantheon conference, we unveiled 14 new AI-powered features across our Pro Products and Accounting suite, some of which are highlighted below. In 2024, we plan to introduce even more features, further enhancing the capabilities we provide to electrical service businesses.
What sets ServiceTitan apart from other solutions in AI development for the trades comes down to two critical factors:
Access to trade-specific data: Effective AI development requires vast amounts of data, and ServiceTitan has a unique advantage with access to extensive trade-specific data from thousands of customers and locations. This positions us ahead of other providers, allowing us to build AI solutions that are highly tailored to the needs of trade businesses.
Dedicated AI division: ServiceTitan has established a dedicated division — Data, Titan Intelligence, and AI — focused solely on developing advanced AI technologies for our customers. Our goal is to create a comprehensive AI platform for the trades, not just integrate isolated chatbot functionalities within our software.
With this background, let’s delve into some of the AI features we currently offer to electrical businesses.
AI Features for Improving Operational Efficiency
Invoice Summary Generator
Titan Intelligence can now generate invoice summaries in seconds based on prompts and your original invoice and job summaries. In settings, you can define a prompt such as:
Write this invoice description in a clean, professional format adding urgency and justification for the charges and include bullet points as needed. Break into three sections: Invoice Description, Justification for Charges, and Points of Urgency.
Instead of a staff member spending five or 10 minutes cross-referencing the estimate or job summary and writing this invoice summary manually, they can generate this automatically with the click of a button. They have the option to make edits if needed, and their invoice is ready to send.
If you need to summarize 20 invoices per day, for example, that’s conservatively saving staff 1.5–3 hours of work per day on this single yet important job function.
Invoice Email Generator
Once an invoice is finalized and ready to send to the customer, Titan Intelligence can also generate personalized and engaging invoice emails for you with a single click.
Just like with invoice summaries, you can define a simple prompt in your settings that gets applied to your invoice emails, such as:
Generate a professional and polite invoice email. Thank them for choosing our services, and provide contact information like business unit email and phone number at the end.
Then, from the invoice screen, you can have your email generated and sent with a few clicks. One click to initiate the email, one to generate the email text with TI, and one click to send. If you need to make any additions or customizations to the email, you can easily do so before hitting send.
The #1 newsletter for the trades.
TI Chat Assistant
A base subscription with ServiceTitan offers plenty of optimizations to efficiently schedule appointments for plumbing jobs. However, our upgrade product Scheduling Pro now offers TI Chat Assistant.
With TI Chat Assistant, virtual agents trained on your own call recordings can handle most of the common use cases your call center handles today—from understanding your customer's intent and collecting contact information to booking jobs and answering customers’ questions. Your agents can easily monitor all the interactions and step in when flagged or they determine necessary.
GPS Enabled Timesheets
We’ve written previously about the ways ServiceTitan solves common challenges with technician time tracking and timesheets such as technicians forgetting to fill out their time cards, filling them out inaccurately, or office staff needing to hound techs to fill them out and submit them for payroll.
With Fleet Pro, electrical shops can streamline this process even more with GPS-enabled timesheets powered by TI. Fleet Pro’s proprietary Automated GPS Timesheets Integration intelligently updates technician timesheets according to GPS data in real-time, saving you time and protecting you from excess wages or wage theft claims.
Reputation Review Response Generator
Our Marketing Pro product, which allows you to manage various key marketing functions right from within ServiceTitan, now offers an online review response generator powered by TI.
Not only can your staff track and respond to your online reviews across a variety of platforms from a single place, but TI will suggest tailored responses to reviews in just one click — addressing the customer’s feedback while matching the voice and tone of your brand — helping you keep your online reputation strong in a fraction of the time it takes to craft a unique response for every review.
AI Features for Increasing Revenue
Ads Optimizer
Optimizing your Google Ads is essential, but it’s a technical, time-consuming process. Our TI-powered Ads Optimizer tool takes work out of this process, helping lower your cost per lead while increasing the quantity and quality of those leads.
Specifically, Ads Optimizer leverages audience and revenue data in ServiceTitan and automatically feeds it into Google Ads and other connected ad platforms. By enriching data used by these ad platforms, Ads Optimizer trains Google to target based on revenue, not just calls or form fills.
Optimizer also looks at a company’s capacity and notifies the person managing that Google Ads account when the job board gets too full or isn’t full enough. Users can set thresholds so they don’t waste money on jobs they can’t fulfill or, if you don’t have enough jobs on the board, you will know when to increase ad spend.
Second Chance Leads
Second Chance Leads — offered through Phones Pro — automatically reviews a significant portion of your calls classified as unbooked, “not a lead,” and excused, and flags only the ones we believe have a high likelihood of being saved with a quick follow-up call back to your customer. After a CSR ends a phone call, this feature uses Titan Intelligence to review the call recording and creates a Second Chance Lead for you to review and act on.
Our goal is to ensure that all the Second Chance Leads we send you are actual leads and have a strong possibility of being saved. At present, our data suggests that users are recapturing 37% of unconverted calls and turning them into booked jobs.
Technician Assignment Automation with Job Value Predictor
A base subscription with ServiceTitan offers significant advantages for dispatchers and CSRs including an easy-to-use dispatch board with drag-and-drop functionality, and the ability to reschedule jobs, alter routes, add notes to individual jobs, and reassign techs without missing a beat.
Our AI-powered upgrade product, Dispatch Pro, optimizes your board setup to maximize profit by automatically taking into account job value predictions and recent technician performance (e.g. sales performance, lead generation probability, skills, etc.) when assigning technicians to jobs.
Without your dispatchers even needing to think about it, Dispatch Pro will help identify and assign the best-fit technician for a given lead who is most likely to close that job and produce revenue.
In addition to helping maximize profits, this feature also provides significant efficiency gains for dispatchers. We’ve seen a 2x increase in capacity per dispatcher with Dispatch Pro.
Learn More About ServiceTitan AI for the Trades
The features we’ve discussed throughout this post are just a sample of the first round of AI tools we’ve rolled out for the electrical industry and other core trades. Already these tools are making a significant impact for our customers and their businesses.
In addition to what we’ve covered here, we offer Risky Driver Detection with Fleet Pro, Price Insights and Configurable Services in Estimates with Pricebook Pro, a Quarterly Benchmark Report that compares your business’s key metrics to similar businesses, providing data-driven insights for improvement, and more.
To see Titan Intelligence and the ServiceTitan platform in action, schedule a call with our team.
ServiceTitan Electrical Software
ServiceTitan is a comprehensive electrical business software solution built specifically to help service companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.
