Keeping up with trends, technology, and changing customer preferences and behavior is vital for business success. Stay current on plumbing technology and high-demand services to deliver solutions that meet your customers' evolving needs and preferences.
We’ve gathered over 30 key plumbing industry statistics that can inform your business strategies in 2025. These include the industry’s economic impact, workforce insights, market drivers, marketing statistics, customer expectations and behavior, and top industry trends.
We’ll also deep-dive into how ServiceTitan, a comprehensive business management solution, can help plumbing businesses leverage data insights.
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Disclaimer: All statistics are correct at the time of publishing on 08 April 2025.
Plumbing Industry Overview and Economic Impact
This section covers statistics on the current market size, growth trends, key industry segments, the plumbing industry’s contribution to the economy, and more.
The plumbing market in the United States is valued at an estimated $121.5 billion, according to IBISWorld (Source)
Revenue has declined at a compound annual growth rate (CAGR) of 2.1% over the past five years (Source)
The plumbing and HVAC installation industry has a European market size of €219.1bn ($231.78bn). It has declined at a CAGR of 2.7% since 2019 (Source)
The global market value of plumbing fixtures and fittings is $107.62 billion and is predicted to continue growing at a CAGR of 7.8% until 2028 (Source)
The plumbing pipes industry is predicted to grow at a CAGR of 14.69% until 2028 (Source)
Nonresidential construction (including work done on hotels, stores, commercial warehouses, and office buildings) makes up just over two-thirds of the US plumbing industry’s revenue (Source)
The top three plumbing companies in the US are Comfort Systems USA, Inc., Emcor Group, Inc., and Nooter Construction, Inc. Collectively, they brought in over $956.6 million in 2024 (Source)
Plumber Workforce Insights
The statistics below focus on employment and the people making up the plumbing workforce.
The highest concentration of employed plumbers, pipefitters, and steamfitters are found in York (West) and Cumberland (West) in Southern Maine; Queens, Ridgewood, Maspeth, and Middle Village in New York; and Harris County (East) and Baytown City in Texas (Source)
The average age of plumbers in the US is 41 for men and 40 for women (Source)
Around 2.5% of plumbers and 13% of apprentice plumbers are women (Source)
The average plumbing professional’s salary in the United States is $60,227 (Source)
Plumbers, pipefitters, and steamfitters earn more in manufacturing than in heavy and civil engineering construction (Source)
The US Bureau of Labor Statistics puts the number of plumbers, pipefitters, and steamfitters employed in the plumbing industry at 531,406 (Source)
There is a plumbing labor shortage of 55% as new plumbers aren’t joining the workforce at the same rate as old plumbers retire, costing the US economy around $33 billion each year (Source, source)
The plumber shortage is expected to reach 550,000 by 2027 (Source)
Plumbing Service Market Drivers
Innovative plumbing technology and sustainability practices like water conservation drive the growth of the plumbing industry.
The residential segment of the smart bathroom market is expected to grow at a CAGR of 10.4% until 2027 (Source)
High-efficiency toilets can save households nearly 13,000 gallons of water per year (Source)
The smart toilet market is expected to grow at a CAGR of 9.89% to reach $12.9 billion by 2026 (Source)
Household leaks from pipes and faucets account for almost 10,000 gallons of wasted water per year (Source)
The smart leak detector market has an expected CAGR of 4.4% (Source)
Greywater recycling systems that reuse lightly used water from showers, washing machines, and bathtubs can save up to 40,000 gallons of water per year (Source)
Tankless water heaters (also known as demand-type or instantaneous water heaters) can be between 8% and 34% more energy-efficient than traditional storage heaters, depending on the amount of hot water the homeowner uses (Source)
Marketing Statistics for Plumbers
Use these digital marketing statistics to create a data-driven marketing strategy for 2025.
50% of Google users click on a result within nine seconds of searching (Source)
42% of local queries result in Google Maps Pack clicks (Source)
The top result in Google’s organic search results has an average CTR of 27.6%, compared to a 2.4% CTR for the 10th result (Source)
Google owns around 82% of the search engine market share (Source)
86% of local consumers look at online reviews (Source)
89% of consumers read a business’s replies to reviews (Source)
63% of respondents to a survey from ClickSluice said they trust online reviews as much as personal recommendations (Source)
55% of consumers find small businesses on social media (Source)
Customer Expectations and Behavior
Here’s what your customers expect from your plumbing business and how they behave. This information can inform your pricing strategies and improve customer satisfaction.
Homeowners pay an average of $90 per hour for plumbing services (Source)
68% of customers are influenced by positive reviews while 40% are deterred by negative ones (Source)
Offering financing on plumbing jobs can increase revenue by more than 17% (Source)
76% of consumers are more likely to purchase from brands that personalize communications (Source)
66% of customers expect their wants and needs to be understood by the brands they interact with (Source)
Smart bathroom services in North America account for 47.9% of the global plumbing market because of the growing need to curb water usage and the desire for smart technology in the household (Source)
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Trends Shaping the Future of the Plumbing Industry
One of the biggest trends defining the plumbing industry in 2025 is the adoption and advancement of new technologies, such as smart shower heads, toilets, and tankless water heaters. The demand for these technologies is steadily growing as smart plumbing systems are more efficient, sustainable, and offer modern personalization.
Smart shower heads let users remotely control their shower and save their perfect shower settings, reducing water usage and saving time by notifying the user when their shower is ready.
Smart toilets allow hygienic, hands-free operation and offer customization options for different household members.
Tankless water heaters save energy by heating water on demand, saving homeowners money and reducing the carbon footprint.
Home services customers expect technology-driven services, including online scheduling, text-based mobile-first communication, personalization, and multiple easy payment options.
For more information, check out our article on the Top 12 Plumbing Industry Trends.
ServiceTitan: Transforming the Plumbing Industry with Technology
ServiceTitan is an all-in-one home services software that offers software for plumbing contractors to enhance their operations and provide better service to their customers.
Here are some of the top ways ServiceTitan helps businesses in the plumbing sector.
Streamlined workforce management
ServiceTitan’s Scheduling Pro lets users offer their customers 24/7 online appointment booking. The tool is integrated with the dispatch board, so technician availability is displayed in real time.
This tool lets plumbing businesses provide their customers with greater flexibility and removes the need to wait for business hours to give you a call. This enables you to scale your business, bring in new clients, and take on more jobs without increasing your overhead costs.
Plus, the tool’s advanced configurations ensure your customers see accurate availability windows with built-in buffers, so you don’t get double booked. The questions and workflows are entirely customizable, meaning you can gather all the information you need for every booking.
Dispatch Pro leverages AI to assign the best technicians for every job. The algorithm runs thousands of scenarios to define the best technician based on various job data and sales potential. This ensures skills align with job requirements, routes are optimized to avoid unnecessary delays, and revenue is maximized.
By leaving these predictions and assignments to AI, you can free up time for your dispatchers to focus on the important tasks that need a human touch. Furthermore, it allows your dispatch teams to handle more trucks with confidence.
Optimized reporting and analytics
ServiceTitan’s Field Reporting Software lets users generate in-depth reports and gather actionable insights into key metrics such as job completion rate, revenue per technician, and customer satisfaction.
With the Technician Scorecard and CSR Scorecard, businesses can gain deeper insight into their staff's performance and identify areas for praise or improvement.
With insights into revenue generated, customer satisfaction, job completion rate, and more, business owners can better understand their technicians' performance, identify top performers, and spot areas where more training is needed.
Additionally, the CSR Scorecard lets businesses listen back to call recordings. This is invaluable for training purposes and provides examples of calls that are handled well and ones that could be handled better.
Plumbing businesses can use these reports to identify trends, optimize business operations, and provide comprehensive, relevant staff training.
Enhanced marketing efforts
With Marketing Pro, plumbing businesses can use customer data to create detailed audience segments and send their customers relevant, personalized communications through email and direct mail. Users can quickly create eye-catching, professional-looking campaigns thanks to ServiceTitan’s pre-made, customizable templates.
You can add trackable phone numbers to your marketing campaigns, allowing you to accurately track the effectiveness and return on investment (ROI) for every campaign. This means you can free up your budget from underperforming campaigns and channel them into your top performers.
Improved customer experience
ServiceTitan’s Customer Experience Software allows plumbing businesses to meet and exceed customers’ expectations at every step of the customer lifecycle.
Customers can speak to your front office through two-way texting to confirm or reschedule appointments and ask questions via SMS.
Your customers can also track their assigned technicians' arrival times so they know exactly what time to expect them This gives them increased peace of mind and reduces the need to check out the window every few minutes.
Furthermore, the ServiceTitan CRM lets users access customer data like job history, spoken languages, communication preferences, and more, so you can provide a truly personalized and professional service.
Lastly, once a job is completed, your customer will receive an automated review request link. This can help your business gather more reviews, an essential part of customer research. ServiceTitan’s Reputation Management feature aggregates all reviews in one dashboard, so you can quickly and easily respond to them.
Seamless third-party integrations
ServiceTitan integrates with top software like QuickBooks, Angi, Building36, Google Local Services Ads, Greensky, JB Warranties, and many more. Integrating your tools with ServiceTitan enables you to easily manage all aspects of your business operations seamlessly, without manual data entry.
Check out the ServiceTitan Marketplace to see all the third-party integrations in the ecosystem.
How ServiceTitan helps Power Pro Plumbing
Power Pro Plumbing Heating & Air is a local business in Long Beach, California. Their founder, Raul Rodriguez, said ServiceTitan's comprehensive information helps facilitate his service-based philosophy.
“Being able to connect with the customer [...] becomes easy to do through ServiceTitan. When you go to a job and look at the history, everything is there. It’s so easy to show and explain to the customer.”
Rodriguez notes that ServiceTitan is a “game changer” for “consistent processes and growth.”
Over to You!
As the plumbing industry evolves, staying ahead of new technologies, trends, and customer behaviors is important. Doing so can give your plumbing business a competitive edge and foster business growth.
ServiceTitan helps plumbing businesses grow by providing a comprehensive feature suite with scalable tools, robust reporting, and actionable data.
Book a ServiceTitan demo today to see how it can help your plumbing business.
ServiceTitan is an all-in-one home services software solution that provides plumbing businesses with the tools they need to grow their business and manage their operations. It is trusted by more than 100,000 contractors across the country.
Frequently Asked Questions (FAQs)
Here are the answers to some common questions about the plumbing industry.
Is plumbing a growing industry?
The plumbing industry is currently experiencing a decline at a compound annual growth rate of 2.1%, which is likely due to the shortage of skilled plumbers.
Is plumbing in demand?
Yes. With advancements in smart home technology, the need for more sustainable plumbing systems, new constructions, and to retrofit old builds with new plumbing, plumbers are in high demand.
How many people are employed in the plumbing industry?
The American plumbing industry employs around 436,160 according to the US Bureau of Labor Statistics.
What are the most in-demand plumbing services?
Some of the most in-demand plumbing services include:
Smart water leak detectors and brain pipes
Greywater systems
Smart plumbing fixtures
ServiceTitan Plumbing Software
ServiceTitan is a comprehensive plumbing business software solution built specifically to help service companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.