HVAC Brochure Template: Make a Lasting Impression on Potential Customers

Marketing materials have definitely evolved over the years to include new methods and channels. A modern HVAC marketer uses podcasts, Google ads, email marketing, and social media marketing, such as Instagram posts, Instagram stories, rich social media infographics, and more, to promote their business. But one piece of traditional marketing collateral with staying power is the brochure.

An HVAC brochure is an effective customer acquisition tool when sent via direct mail or handed out at an event. But it also provides a good physical reminder of your company and services for your technicians to leave behind after any HVAC repair or installation jobs. You can use it to promote special offers, membership programs, and more. 

But not every HVAC business owner is equipped with Adobe Illustrator or Adobe InDesign chops, which is why an HVAC brochure template provides an effective plug-and-play option for building a custom brochure. To help you in your marketing efforts, we’ll share a brochure template, which you can customize for your campaigns. We’ll also show how ServiceTitan HVAC software streamlines your marketing efforts, so you can gauge results and grow revenue.

What is an HVAC brochure template?

A heating and air conditioning brochure template provides a pre-designed brochure, in which you just plug in your business information. It helps you know what’s essential to include, such as your company name, About Us section, logo design, contact information, and FAQs. In addition, a template enables busy HVAC business owners to create professional brochure designs without needing to hire a graphic designer.

Why should you use an HVAC brochure template?

From deciding on a bifold or trifold brochure to choosing fonts and images, HVAC brochure design can be complicated. You can hire professional graphic designers to create custom brochures for your heating and air conditioner business, but the price can be steep.

By using a template, HVAC company owners can quickly create and order brochures to help promote their services. In addition to a brochure template, HVAC owners can also seek out business card and letterhead templates to build a full set of print collateral.

Current solutions for HVAC brochures

To create brochures, HVAC service companies have three options:

1. Build their own from scratch 

2. Choose from templates featuring HVAC brochure designs

3. Hire a designer to create a custom design mockup for your brochure

HVAC brochure templates save time and money

Option one takes more time, and option three (design services) costs more money. Whatever works best for your business needs is the right choice, but option two—using a design template—saves time and money, so you can book more HVAC jobs and get your techs out in the field. 

Our template lets you create a high-quality, informative HVAC brochure in minutes.

Capture more business with ServiceTitan marketing tools

A brochure gets your foot in the door for some consumers, but others are looking for your company online. Capture and nurture leads with ServiceTitan Marketing Pro.

Email marketing

Leverage your customer lead data to send automated, targeted emails with professional templates. Apply data tags to segment audiences and send relevant, timely content that resonates, such as aging equipment or annual furnace inspection reminder campaigns. Track ROI for all marketing campaigns, then adjust accordingly.

Direct mail

Build hyper-targeted postcard campaigns for unsold estimates, annual maintenance, aging equipment, or other purposes in minutes, then send postcards to your target audience of existing customers or prospects. Choose from pre-built postcard templates, add your business information, and never make another trip to the post office. Marketing Pro data shows exactly how many calls, booked jobs, and revenue each direct mail send generates.

Reputation

Most potential customers conduct Google searches, read online reviews, seek referrals, and check social media before ever hiring an HVAC company. In a highly competitive industry, your HVAC company’s online presence means everything. 

With ServiceTitan, your service techs can send an automatic review request via email or text as soon as they close out the job. You can also manage and respond to customer reviews from multiple social media platforms and review sites all in one place. 

Ads

Online marketing through Google Ads (whether PPC ads, search engine, or display) combined with content marketing and keyword research provides a great way to boost brand awareness and show up in local searches. 

Connect Google Ads and Google Analytics accounts to ServiceTitan, which ties internet marketing campaign performance (like clicks to a landing page or clicks to call) to jobs and revenue within your CRM, to provide true ROI and marketing attribution. Use this data to decide which HVAC campaigns to invest more dollars in (the ones that bring you new customers) and which to pause.

How ServiceTitan helps HVAC companies improve operations and drive growth

Marketing helps HVAC companies acquire and nurture their customers, but it’s your business processes and customer service that create loyal customers and word-of-mouth referrals. ServiceTitan HVAC software can help you seamlessly integrate every aspect of your business to maximize efficiency and boost profit. 

ServiceTitan’s cloud-based solution streamlines operations from your office to the field, increasing efficiency and productivity. A brochure can get tossed away, after all, but an investment in powerful automation software fuels business growth for years to come. 

>> Ready to learn how HVAC software will transform your business? Schedule a demo to see our software features in action.