3 Marketing Campaign Strategies for 2025

Sarah Ghirardo

Sr. Manager, Productized Content

ServiceTitan

Sarah joined ServiceTitan 3.5 years ago after working as the Director of Digital marketing for a large residential hvac company for over 4 years. Today, she is the Sr. Manager for the Pro Productized content team. Her team is in charge of making all templates for Pro products. She is also an industry expert SME who helps build product and oversees the Marketing For The Trades Summits to help the trades utilize ServiceTitan and teach marketing for the trades. She is also the previous Director of LadyTitans.

Andrew Adams

Director of Integrated Marketing

Scorpion

Andrew Adams is the Director of Integrated Marketing for Scorpion, where he drives strategic campaigns across corporate marketing, partnerships, and sales. With a deep focus on partnership marketing, Andrew collaborates closely with industry leaders like ServiceTitan to deliver innovative marketing solutions. A sought-after industry expert, he regularly shares insights on marketing best practices and the impact of AI on search trends within the home services sector.

Sarah Ghirardo

Sr. Manager, Productized Content

ServiceTitan

Sarah joined ServiceTitan 3.5 years ago after working as the Director of Digital marketing for a large residential hvac company for over 4 years. Today, she is the Sr. Manager for the Pro Productized content team. Her team is in charge of making all templates for Pro products. She is also an industry expert SME who helps build product and oversees the Marketing For The Trades Summits to help the trades utilize ServiceTitan and teach marketing for the trades. She is also the previous Director of LadyTitans.

Andrew Adams

Director of Integrated Marketing

Scorpion

Andrew Adams is the Director of Integrated Marketing for Scorpion, where he drives strategic campaigns across corporate marketing, partnerships, and sales. With a deep focus on partnership marketing, Andrew collaborates closely with industry leaders like ServiceTitan to deliver innovative marketing solutions. A sought-after industry expert, he regularly shares insights on marketing best practices and the impact of AI on search trends within the home services sector.

Sarah Ghirardo

Sr. Manager, Productized Content

ServiceTitan

Sarah joined ServiceTitan 3.5 years ago after working as the Director of Digital marketing for a large residential hvac company for over 4 years. Today, she is the Sr. Manager for the Pro Productized content team. Her team is in charge of making all templates for Pro products. She is also an industry expert SME who helps build product and oversees the Marketing For The Trades Summits to help the trades utilize ServiceTitan and teach marketing for the trades. She is also the previous Director of LadyTitans.

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3 Marketing Campaign Strategies for 2025

Guest speakers

Andrew Adams

Sarah Ghirardo

What you will learn:

Meet your speakers

Andrew Adams