Electrician Website Templates: Benefits, Components & Options

Key Reasons to Use an Electrician Website Template

It’s advisable to use electrician web templates for your electrical business websites for these reasons:

Time and cost efficiency 

Using a template eliminates the expense of hiring developers to program your website from the ground up, which is a significant contributor to website design expenses.

Designing websites with templates doesn't require technical knowledge. You simply drag and drop design elements into position, something you can do on your own.

And it doesn't take time.

You can design your website within a very short period of time to showcase your services and collect leads generated from other marketing campaigns.

User-friendly functionality

Templates often come with built-in features that an electrician website needs to function, such as contact forms, service descriptions, image galleries, and testimonials. 

These elements are usually tested and optimized for user experience, so website visitors can easily navigate and find the information they need.

Additionally, you can install ServiceTitan’s Scheduling Pro and Online Booking tool to offer 24/7 support to customers and allow customers to book and schedule appointments from your website.

Responsive and mobile-friendly design

By the end of 2023, smartphone users are projected to reach 6.8 billion—85% of the world's global population—per Statista. 

Additionally, the USA has the highest smartphone penetration rate, with almost 82 percent—270 million—using a smartphone.

This means you miss out on a significant amount of leads when your electrical website is non-responsive.

Luckily, there are several electrician website templates that obey responsive web design. 

They adapt to screens of different sizes, providing a seamless browsing experience for users regardless of the device they’re using.

This smooth browsing experience can convince them to book your electrical services.

To keep up with the increase of global smartphone usage, ServiceTitan developed a Mobile App.

With it, technicians arrive with all the customer and job information they need to complete a job.

This includes their name, unresolved estimates, contact info, address, and CSR notes.

Additionally, techs can see the entire job history of the customer like photos from previous jobs, voice notes, and prior invoices.

This way, technicians can identify loyal customers, spot upsell opportunities, and close deals while in the field.

SEO-friendliness 

Many website templates are built with SEO in mind.

They come with clean code, proper meta tags, and structured data, which can contribute to higher search engine rankings.

Templates may also have options to optimize page titles, meta descriptions, and URLs, helping to improve website visibility.

If you wish to show up in search engines at the exact time when customers are ready to use your service, consider using ServiceTitan’s Local Service Ads integration.

As a Google partner, ServiceTitan allows you to run local search ads that show up whenever potential customers input search strings that denote they’re ready to book your services. 

An example is “electricians near me.”

Customers can then book an appointment from Google, which pops directly into ServiceTitan.

This one-click booking experience makes it convenient for customers to book your services.

In fact, some plumbing companies have used this feature to generate more leads and boost their conversion rate. 

For example, F.H Furry, booked 225 leads in 6 months from Google Local services ads. 93% were new customers. Here's where it gets interesting:

80% of those leads converted, generating an extra $200,000 in revenue. It's  been their highest converting marketing channel ever since.

So, in addition to ensuring your website is SEO friendly to attract low-intent visitors, consider using ServiceTitan’s and Google’s Local Services Integration to bring in high-intent buyers.

What to Look for in an Electrician Website Template?

Site templates are the skeletal framework of your website. 

So, whatever they lack, is transferable to your entire website.

You have to ensure they suit your needs and contain the key elements you want reflected in your website.

These elements include:

Customizability

Electrician themes rarely come fully loaded with everything you need. 

For instance, you still need to add your brand logo, colors and business-relevant text that advertises your electrical repair services.

Thus, it's advisable to use templates with a high level of support for customization. 

The colors, text content and font, layout, and images should be easily manipulated to match your brand identity.

Additionally, they should support integration of different plugins—especially Google Analytics, YoastSEO, Woocommerce, Page builder and W3 Total Cache—and electrician website themes that add more functionality to your website.

This way, your website will look different from others even if they're built with the same template.

Essential pages and features

A good template should have essential features and pages needed to showcase your electrician services.

Examples are services, portfolio, testimonials, contact, and home pages. And features like contact forms, service descriptions, image galleries, CTA buttons, and social media integrations.

This ensures the website has all that's required to sell your services and engage with the target audience.

Arguably, engaging with customers on different platforms can be difficult.

Reviews get lost. Customers voice their dissatisfaction. And your reputation suffers a hit as a result.

To prevent that, you can use ServiceTitan's Reputation software.

With it, you’re able to manage and respond to reviews from a central location, and generate more quality customer reviews via automated review requests.

This way, you can respond in a timely manner to reviews which protects your business's reputation, and automatically generate review requests to send to satisfied customers.

SEO-friendly structure

Templates don’t only determine the physical appearance of your website. 

They also have a significant impact on the SEO rankings of your website.

Bad structure makes it impossible for search engine crawlers to find, understand, and index your page. 

And poor adherence to modern design principles chases users from your website, signaling to Google that your website is of low quality.

To choose an SEO-optimized theme, look for templates with:

• Clean HTML5 tags: Search engines rely on markup tags to read and understand a website’s content. 

So, ensure titles have the appropriate header tags (H1, H2, etc.), paragraphs are surrounded by <p> tags, and images contain alt text attributes.

If you're using a WordPress theme, use the Theme Check plugin to ensure the code is clean. Or you could rely on reviews from third-party sites and the track record of the company that developed the theme.

Pro tip: Free electrical WordPress themes rarely have clean codes. Thus, it’s advisable to use premium themes.

• Customizable meta tags (page titles, descriptions)

• Structured data markup: Ensure the template has Schema markup, so your website ranks high and gains mentions in SERP features like featured snippets.

• Cross-browser compatibility: Your website won’t load on any browser it’s not compatible with. This makes you lose traffic.

You can use Powermapper to ensure the template works seamlessly on at least the five major browsers—Firefox, Safari, Google chrome, Edge, and Opera.

Loading speed and performance

Website loading speed is crucial for user satisfaction and search engine rankings.

For example, Carpe—a vendor for antiperspirants—increased their largest Contentful Paint (a loading speed and performance metric) by 52%. 

The result?

• 10% increase in traffic.

• 5% increase in store conversion rate.

• 15% more revenue.

This underscores the importance of optimizing the performance and load speed of a website. 

Hence, select a template that:

• Has efficient code

• Uses optimized images

• Utilizes caching mechanisms

• Contains only the features and widgets you need

…to significantly improve your website's speed and overall performance.

User-friendly navigation

Users are more likely to stay on your website and book appointments, if they can easily find what they're looking for.

That's the role of a user-friendly navigation menu.

It delineates the structure of the entire website, making it easy for users to find and access the various website pages and sections.

For example, take a look at Edelman Inc website navigation bar.

It’s easy to navigate the website since every page is listed in the navigation bar. You can’t get lost.

So, when choosing html templates, look for…

• Drop-down menus

• Breadcrumb navigation, and

• Clear page hierarchies

…to ensure users can find any information they’re looking for.

Important tip:

You could install a plugin like WP Test to produce dummy content for visualizing your site before rolling it out.  

Offers Regular Updates

Developer companies always update web template codebases, to fix bugs and security issues, cleanse the code, and ensure compatibility with browsers and plugins.

Using a template that's only updated once in a blue moon, opens your electrical company website to security vulnerabilities and makes you lose traffic from incompatible browsers.

Electrician Website Templates for Contractors

Here are eight electrician website templates you can use to create your website:

1. Electrician

Image source: Electrician Template

As the name implies, this is a HTML5 template for creating websites for electrical contractors, companies, and handymen.

It has 3 homepages and services layout, 2 PHP quotation pages for customers to request prices, an about-us  and contact-us page, and 15 other HTML pages.

Additionally, there're 2000 retina icons and a blog section.

The major advantages are:

• The developer company constantly updates the codebase.

• It's compatible with Edge, Firefox, Opera, IE11, Chrome, and Safari browsers

• Supports video integration

• Has layer slider for crafting image galleries

There's no slider for inputting testimonials.

Unlike other templates, the Electrician website template costs only $29 and $700 for a regular and extended license respectively.

2. Electrician Experts

Source: Electrician Experts

Electrician Experts is a WordPress template, fitted with everything you need to create an electrical website.

It comes with fully customizable preloaded demo content and is compatible with popular browsers.

You don't need to bother about responsiveness. It's already been tested on various devices.

Other useful features include:

• A slider revolution for insert images that showcase your electrical service

• HTML5 and CSS support

•  Updated regularly

• Translatable to French, German, and Spanish. This can help you reach potential customers who do not understand English.

• Supports custom typography

There's no slider for testimonials.

It costs 59$ for the regular license and 2600$ for the extended one.

3. Heimwerker

Source: Heimwerker

Heimwerker is a modern electrician WordPress web template, fitted with the key features an electrical website needs.

It obeys responsive design, adaptable to any screen size.

Other features include:

• Supports multiple languages

• SEO-friendly

• Integrates with contact form 7

• Compatible with popular browsers

• Has a child theme

However, it's not been updated since 2018. So, it's a bit clunky.

You should expect to pay 29$ and 800$'for the regular licenses respectively.

4. Power

Source: Power

Power is another professional-looking electrician website template. It's designed with a parallax effect.

The homepage has a slider at the top for showcasing your services and is responsive, adjusting to different screen sizes and devices. It also supports Google fonts and is retina ready.

It's main features include:

• Compatible with the popular browsers

• It's bootstrap-enabled

• There's a slider for inputting testimonials

• HTML, CSS, and JS files are included

However, it was last updated in 2017. And it supports only three Google fonts—Montserrat, Open Sans, and Forum.

It costs $17 for the regular license and 500$ for the extended license.

5. Electrician Press

Source: Electrician Press

Introducing Electrician Press, a website template suitable for electrical, construction, and cleaning companies.

It's designed to adapt to different screens.

There's a slider at the top, with CTA buttons accompanying each one.

A slider and an image gallery is also available for displaying your electrical services.

It has a homepage, an about section, 6 services pages, a contact page, and 13 other web pages.

Other major features include:

• Works seamlessly with popular browsers

• Compatible with Bootstrap 3

• Supports Google fonts

There's one drawback: it hasn't been updated since 2017.

The cost for the regular and extended licenses are 17$ and 500$ respectively.

6. Electricpro

Source: Electricpro

Electricpro is another electrical website template with a modern layout and design.

The design is minimalistic and attractive. Additionally, it's been tested on all handheld devices, to ensure it's responsive.

There's also support for Google fonts all the major browsers.

It's distinguishing features include:

• A case study section to display past electrical repair works

• Revolution Sliders for showcasing testimonials from satisfied customers and displaying your services, which boosts electrical sales

• Supports Contact form 7

• Bootstrapped (bootstrap 3)

• In addition to HTML, CSS, and JS files, there are PHP files

It's not been updated since 2018. But there's a responsive support desk available.

The regular license costs 23$. While the extended license costs 800$.

7. Servicio

Source: Servicio

This Electrical website template has a clean, professional design, perfect for displaying electrical services.

There are several pages to cater to your every need. This includes services, pricing, book-a-service, blog, and home pages. Plus 7 other pages.

Other features include:

• Has an error 404 page

• The Google font library is expandable to 600

• Compatible with different browsers and contact form 7

It’s fairly recent, having been updated in 2021.

The cost ranges from 29$ to 750$ for the regular and extended licenses respectively.

Note: you'd need to install the elementor pro plugin to access some of the features and templates.

8. Nawarly

Source: Nawarly

Nawarly is a modern website template, fitted with several features that make it perfect for designing electrical websites.

The code is clean, obeying W3C coding standards.

You can customize the template easily and it's compatible with all handheld devices.

Additionally, there's:

• A slider for showcasing customer testimonials

• Image galleries for displaying team members and your services

• An FAQ page for answering customer objections

• HTML, CSS, and JS files

• Compatibility with major browsers and Bootstrap 4x

It's also fairly recent, having been updated in 2023. 

It costs $24 and $700 for the regular and extended licenses respectively.

Now Over to You

Now, you can build your website using the electrical website templates outlined above. Then use the website to run marketing campaigns, which you can monitor with electrical software like ServiceTitan.

ServiceTitan is a comprehensive electrical software solution that helps electrical companies monitor their business operations and perform key tasks. This electrical service software is used by several contractors, who have reported increases in their revenue.