A great electrician website functions as a conduit between your business and potential customers, showcasing your quality work and customer service. A high-quality electrician website design helps your electrical services company:
Attract potential customers
Establish trust
Increase revenue
The best electrical websites provide user-friendly features, making it easy for customers to book appointments or get their questions answered.
We’ve compiled several examples of high-quality electrical contracting websites, along with tips and key features to help you create or improve your electrical company website.
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What Should Good Electrician Websites Include?
The best electrician website designs give website visitors a good first impression and immediately provide essential information. A good electrician services website includes:
A mobile-friendly design
A distinctive homepage, telling what the company offers
Easy-to-find contact information
Clear calls-to-action (CTAs)
An “About Us” page to tell the company’s story and show the team
A user-friendly menu
Customer reviews and testimonials
A defined geographical service area
Certifications and awards
Links to social media accounts
Engaging copy on all pages, including blogs
Below, we list some examples of effective web designs in the electrical industry. Then, we’ll share key features to make your electrical contractor website stand out and amplify your digital marketing and advertising efforts.
Great Electrician Website Designs
Whether you choose to create your own small-business website from a template or hire a company specializing in design services, a quality website not only attracts website visitors but shows potential customers why your quality work and exceptional service make your electrical company the right choice.
Example #1: The Happy Outlet
Image Source: The Happy Outlet
The Happy Outlet in Carson City, Nevada, shows website visitors why the company’s name fits: a picture of a smiling electrician and a customer review stating the serviceman arrived on time and with a smile. The homepage rotates pictures, showing the company offers real-time technician tracking and upfront pricing, along with relevant reviews. With ServiceTitan customer experience software, you can text customers appointment reminders, answer questions, and inform them when technicians are on their way.
The homepage features a pop-up chat widget so visitors can send a message. The website clearly shows services, geographical service area, awards, Google and Facebook ratings, and customer reviews, all of which emphasize the company’s brand and trademark phrase.
Example #2: Express Electrical Services
Image Source: Express Electrical Services
The website of Express Electrical Services, serving Southern California, features a background video of company employees at work, including driving to the job, greeting the customer, and electrical work in action. The website greets visitors with the day of the week, and a “call for service” button enables customers to easily call the company.
The red, yellow, and blue color scheme makes the website stand out. Before scrolling, the company advertises its more than 2,000 5-star reviews, zero-contact service calls, and 100% satisfaction. The company clearly shows it offers emergency repair services and live operators 24/7. Photos of services, before-and-after projects, customers, and service areas create an engaging website.
Example #3: Mel Carr Electric
Image Source: Mel Carr Electric
Mel Carr Electric in Albany, N.Y., has a clean-looking and well-organized website. It states the company has been in business since 1976, showing the company’s many years of experience, and advertises more than 7,000 reviews.
Visitors who click on a review icon, which stays fixed on the page as the visitor scrolls, see recent reviews accompanied by photos of the technicians who performed the work. In addition, recent top reviews show in the bottom corner of the screen, reinforcing the company’s superior customer service and building trust.
As a potential customer scrolls through the website, they can choose a type of service to obtain more information, or choose from additional services. The website features a blog with recent posts and quality content, which informs website visitors about electrical projects or advantages of electrical upgrades.
Example #4: Any Hour Services
Image source: Any Hour Services
Any Hour Services, with locations in Arizona and Utah, immediately provides visitors with options to call, chat, or schedule online. For customers who want to book online, the website states they simply need to answer a few questions and select an appointment date. A chat feature gives customers another avenue to communicate with the company.
The company’s menu organizes its electrical, plumbing, and HVAC services. The website highlights the company’s stellar customer service and what sets the company apart, reinforced through a customer testimonial video. The website also features top reviews and social media buttons.
Example #5: Lighthouse Electrical Contracting Inc.
Image Source: Lighthouse Electrical Contracting Inc.
Lighthouse Electrical Contracting Inc. in Hingham, Mass., showcases the company’s electrical construction work with a slideshow of high-quality background images. The website features contact information in the header and a clear and minimal menu with projects divided by category, such as renewable/solar commercial projects.
The site’s blue-and-white color scheme fits with the sleek, modern project photos. Along with its photos of projects for high-profile commercial clients, it also shows a safety award, all of which point to quality work and the company’s track record for delivering on-time and on-budget results.
Example #6: Casey’s Electric
Image source: Casey’s Electric
Casey’s Electric in San Diego features a high-quality photo on its website, along with a minimal menu. The overall design of the website feels clean, modern, and uncluttered. Scrolling down, website visitors see a moving list of top clients, which shows the company has built a reputation for its work ethic and professionalism.
Customer testimonials show the company comes highly recommended. The homepage features limited information, so visitors can use the menu to find out more about the company, its clients, and projects, or visit the contact page to submit contact information.
Example #7: Viva Electric
Image Source: Viva Electric
The website of Viva Electric, serving North and South Carolina, displays relevant information without cluttering the homepage. The website’s font and color scheme in white and blues reinforce the website’s clean, modern feel. In the header, it shows the company offers emergency services and encourages visitors to read their five-star reviews.
Visitors can choose to call, schedule online, or send a request for service. Scrolling down, visitors see what sets the company apart, as well as the company’s history. At the bottom of the website, the company displays operational hours and service area.
Example #8: Edelman Inc.
Image source: Edelman Inc.
Edelman Inc., serving central Illinois, invites website visitors to call the company for electric, plumbing, heating, cooling, and solar energy services. Visitors can book an appointment online, refer a friend, learn about financing, discover promotions, or request an estimate.
The company features a promotion for qualifying new HVAC systems and shares information on its various services, including how it helps customers save money. The website states its financing partner helps customers get the products or services they need. Photos of recent work, top reviews, and awards establish trust with potential customers.
Example #9: Penna Electric
Image source: Penna Electric
Penna Electric, servicing Los Angeles and Orange County, states it provides full-service residential and commercial services and uses a well-written description to complement the homepage’s heading. The website features an appealing background image and a user-friendly drop-down menu.
The homepage also features description boxes so homeowners, business owners, or contractors can easily find types of service. A call-to-action button at the top provides a contact form so that website visitors can schedule an appointment. Scrolling down, visitors can watch a short video of the owner, who explains the company’s specialties, what sets the company apart, and how the company provides complete transparency to customers.
Example #10: AC Electric
Image Source: AC Electric
Not all service company websites need to be entirely serious. Catchy slogans, phrases, or photos help people remember your company. AC Electric in Richfield, Ohio, uses a humorous photo on its homepage to elicit a smile from visitors and to show why unqualified people should not attempt electrical repairs.
The website features a clear drop-down menu and call-to-action at the top of the page, which leads to a contact form. The website shows different categories for residential, commercial, and industrial electrical work. Scrolling through the homepage, visitors can see the company’s high customer ratings, with a button to request an appointment.
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Top Features Electrical Services Sites Should Have
If you want your electrician website to generate more interest, leads, and revenue, include these top features:
Feature #1: Lead capture forms
As you strategize how to get more electrical leads, consider using your electrician website. Obtain potential client information with a lead capture pop-up, encouraging website visitors to fill out their contact information for special offers or your email newsletter.
Target leads with effective electrician email marketing or direct mail marketing, increasing conversion rates. ServiceTitan Marketing Pro helps electrical companies automate email and direct mail campaigns and hyper-target audiences, sending personalized messages for unsold estimates or aging equipment. Track real-time return on investment, so you can see which campaigns drive revenue and focus on what works for your business.
Feature #2: Chat widgets
Enhance your customer experience by offering online tools to increase convenience for customers. Chat and online scheduling features provide a seamless user experience, resulting in increased bookings and satisfied customers.
ServiceTitan helps you improve your customer experience with a suite of online features, including chat widgets and direct booking.
With Schedule Engine, a ServiceTitan company, customers self-diagnose their issues and create appointments in real time, day or night. The smart online scheduler configures online booking to your workflows and job codes.
Schedule Engine also offers live expert chat and voice services to deliver a top-notch customer experience.
Feature #3: Local search optimization
When someone searches for “electrician near me” in a Google search, does your company rank at the top? Optimize your local search by updating your online listings and using SEO-friendly copy throughout your website.
Not only does strategic electrical SEO help your company rank higher in Google searches, but with ServiceTitan’s instant booking integration with Google Local Services Ads, you can book more jobs right from Google Search.
Marketing Pro - Ads connects your Google Ads and Google Analytics accounts to ServiceTitan to accurately measure ad performance (such as monitoring clicks to a landing page or clicks to call) and true ROI.
Feature #4: Customer reviews
Online reviews on your website make it easy for potential customers to see your company values quality work and provides outstanding customer service.
Use ServiceTitan customer experience software to give customers a first-rate experience by texting appointment reminders, notifying them when an electrician will arrive and perform the job safely and efficiently. After your electricians complete the job, they can send customers an automated review request with a link to your preferred review site.
ServiceTitan also streamlines the review management process. Alerts enable you to quickly respond to reviews in one place, saving time and enhancing your company’s online presence.
Feature #5: Human touch
Build trust with potential customers by using your website to create a human connection. Humanize your brand with a team photo or individual employee photos. You can share your company’s story on your “About Us” page, along with pictures of the owner or company through the years. Use video on your website to talk directly to potential customers.
Give your customer reviews a human connection by including the first name of the customer, or consider including a photo for select reviews on your website. Customer testimonial videos build credibility and communicate your company’s professionalism and performance.
Feature #6: Financing
Financing options help customers afford an electrical upgrade or repair, and may be the reason they choose to do business with your company.
ServiceTitan integrated financing helps electrical companies provide affordable options and increases their average ticket size. Customers can apply for financing right in the field with ServiceTitan Mobile and receive instant approval. Automatic calculations and customizable rules ensure all jobs remain profitable.
ServiceTitan’s partnerships with top providers makes financing hassle-free for electrical companies, helps them get paid faster, and increases their bottom line.
Electrician Website Builders to Consider
If you want to create your own electrical company’s website, a few website builders to consider include:
Wix: Design your website with customizable website templates and add features as you grow. Wix offers free and premium plans.
WordPress: Build a website from several styles, free or with a subscription.
Weebly: Create a website with customizable templates, free or with a subscription.
If designing or updating your website goes beyond your expertise, consider hiring a professional. ServiceTitan Certified Providers, which include marketing agencies, help contractors in the trades take their business to the next level.
Now Over to You
Your electrician website works to convert leads into customers. When it comes to digital marketing, ServiceTitan performs the hard work for you so you can focus on growing your company. Ready to learn more? Request a demo today.
ServiceTitan is a comprehensive business software solution built to help electrical contracting companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.
ServiceTitan Electrical Software
ServiceTitan is a comprehensive electrical business software solution built specifically to help service companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.
