A great electrician website functions as a marketing funnel between your business and potential customers, showcasing your quality work and customer service. A high-quality electrician website design helps your electrical services company:
Attract potential customers
Establish trust
Increase revenue
The best electrical websites provide user-friendly features, making it easy for customers to book appointments or get their questions answered.
In this post, we provide 10 examples of high-quality web designs in the electrical industry. We also share 10 tips for creating an electrical contractor website that stands out and enhances your digital marketing efforts, plus three website builders to help you get started.
Finally, we explain how our software, ServiceTitan, can help you optimize your electrical website to improve customer service and generate leads.
Book a free demo to explore ServiceTitan’s sales and marketing features.
Table of Contents
10 tips for stand-out electrical services website
How ServiceTitan helps you use your electrical services website to generate leads
10 Best Electrician Website Designs
Whether you choose to create your own small-business website from a template or hire a company specializing in design services, a great website not only attracts website visitors but shows potential customers why your quality work and exceptional service make your electrical company the right choice.
Here’s our overview of 10 of the best electrician websites:
Example #1: The Happy Outlet
The Happy Outlet in Carson City, Nevada, shows website visitors why the company’s name fits: a picture of a smiling electrician and a customer review stating the serviceman arrived on time and with a smile. The homepage rotates reviews, showing the company offers real-time technician tracking and upfront pricing.
The homepage features a pop-up chat widget so visitors can send a message plus an on-page form to schedule a service. The website clearly shows services, geographical service area, awards, Google and Facebook ratings, and customer reviews, all of which emphasize the company’s brand and trademark phrase. It also promotes a money-back guarantee, which reinforces the company’s focus on customer satisfaction.
Example #2: Express Electrical Services
The website of Express Electrical Services, serving Southern California, features an electrician at work in company branded clothing. The website has a prominent “call for service” button that enables customers to easily call the company.
The eye-catching red, yellow, and blue color scheme makes the website stand out. Before scrolling, the company advertises its more than 2,100 5-star reviews and 100% satisfaction rate. The company clearly shows it offers emergency repair services and live operators 24/7. Photos of services, before-and-after projects, customers, and service areas create an engaging website.
Example #3: Mel Carr Electric
Mel Carr Electric in Albany, N.Y., has a clean-looking and well-organized website. It states the company has been in business since 1976, showing the company’s many years of experience and focuses on the business’s code of ethics and emphasis on safety.
As a potential customer scrolls through the website, they can choose a type of service to obtain more information, or choose from additional services. The website features a blog with recent posts and quality content, which informs website visitors about electrical projects or advantages of electrical upgrades.
The website includes a series of commonly asked questions such as, “What areas do you serve in addition to Albany, NY?” while references to local areas served throughout the site leave the customer in no doubt. Customers are encouraged to contact friendly staff by phone or email to book an appointment, and there is also a chat widget on the site for queries.
Example #4: Any Hour Services
Any Hour Services, with locations in Arizona and Utah, immediately provides visitors with options to call, chat, or schedule online. For customers who want to book online, the website states they simply need to answer a few questions and select an appointment date. A chat feature gives customers another avenue to communicate with the company.
The company’s menu organizes its electrical, plumbing, and HVAC services. The website highlights the company’s stellar customer service and what sets the company apart, reinforced through top reviews and key statistics, including number of services, customers, and reviews.
Example #5: Lighthouse Electrical Contracting Inc.
Lighthouse Electrical Contracting Inc. in Hingham, Massachusetts, showcases the company’s electrical construction work with a slideshow of high-quality background images. The website features contact information in the header and a clear menu with services, news, and projects divided by category, such as renewable/solar commercial projects.
The site’s blue-and-white color scheme fits with the sleek, modern project photos. Along with its photos of projects for high-profile commercial clients, it also shows a safety award, all of which point to quality work and the company’s track record for delivering on-time and on-budget results.
Example #6: Casey’s Electric
Casey’s Electric in San Diego features a high-quality photo on its website, along with the prominent strapline, “Lighting Up San Diego Since 2008.” The overall design of the website feels clean, modern, and uncluttered. Scrolling down, website visitors see a list of top clients, which shows the company has built a reputation for its work ethic and professionalism.
Customer testimonials show the company comes highly recommended. The homepage features three main areas: commercial and residential services, and the company’s professionalism and excellence, so visitors can find out more about the company, its clients, and projects, or visit the contact page to submit contact information.
Example #7: NuBlue
The website of NuBlue (previously Viva Electric), serving North and South Carolina, displays a contact form in the sidebar on the right-hand side of the home page so customers can easily make contact with the company. A photo of a smart branded van in the company’s signature blue is displayed underneath the strapline.
The website’s eye-catching font and color scheme in white and blues reinforce the website’s clean, modern feel. The header shows the company offers emergency services and encourages visitors to read their five-star reviews.
Visitors can choose to call, schedule online, or send a request for service. Scrolling down, visitors see a sliding bar of company promotions, a second opportunity to complete a contact form, reviews, and that the company offers customer financing. At the bottom of the website, the company displays license numbers, social media buttons, and a button to explore service areas covered.
Example #8: Edelman
Edelman serves central Illinois and southeastern Wisconsin, offering electric, plumbing, heating, cooling, and solar energy services. Website visitors can contact the company via an online form, book an appointment, refer a friend, explore financing options, view promotions, or request an estimate.
The homepage features the company’s mission and values and shares information on its various services, including how it helps customers save money. The website states its financing partner helps customers get the products or services they need. Photos of recent work, top reviews, and awards establish trust with potential customers.
Example #9: Penna Electric
Penna Electric, servicing Los Angeles and Orange County, states it provides full-service residential and commercial services and uses a well-written description to complement the homepage’s heading. The website features an appealing background image and a user-friendly drop-down menu.
The homepage also features description boxes so homeowners, business owners, or contractors can easily find types of service. A call-to-action button at the top provides a contact form so that website visitors can schedule an appointment. Scrolling down, visitors can read a series of FAQs and watch a short video of the owner, who explains the company’s specialties, what sets the company apart, and how the company provides complete transparency to customers.
Example #10: AC Electric
Not all service company websites need to be entirely serious. Catchy slogans, phrases, or photos help people remember your company. AC Electric in Richfield, Ohio, uses a humorous photo on its homepage to elicit a smile from visitors and to show why unqualified people should not attempt electrical repairs.
The website features a series of clear drop-down menus and a call-to-action at the top of the page, which leads to a contact form. The website shows different categories for residential, commercial, and industrial electrical work. Scrolling through the homepage, visitors can see the company’s high customer ratings, information about financing, and a button to request an appointment.
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10 Tips for a Stand-Out Electrical Services Website
As our examples show, the best electrician website designs give website visitors a positive first impression and immediately provide essential information.
Here are 10 tips on how to create a well-designed website:
Tip #1: Choose a Simple Web Address
This is usually your electrical company name so, if that’s Sparky Electrical Services, then see if this is also available as a domain name.
Tip #2: Create a Clean, Appealing Design with Easy Navigation
Keep elements like your website layout, colors, spacing, and font aesthetically pleasing. Ensure your site is user-friendly and easily navigable so that visitors are more likely to stay on your site. Consider using a memorable slogan to help potential customers recognize your company.
Tip #3: Make Your Website Mobile Friendly
Being mobile-friendly means that your website should display comfortably on a mobile device, such as a smartphone or tablet. Your site also needs to be: 1. Responsive: Your content adapts to any screen size, and 2. Dynamic: Users see an adapted version of your site, depending on the device they use.
Tip #4: Clearly Explain Who You Are and What You Do
State clearly what services your electrical company offers and in which geographical service area/s. Build trust by including team or individual employee photos. Share your company’s story and use video to talk directly to potential customers.
Tip #5: Produce High-Quality Content to Boost SEO
Regular content creation, such as blog posts and videos, boost your search engine optimization (SEO) and build authority with your target audience.
Carefully targeted SEO will help your company rank higher in Google searches, so, sprinkle specific keywords throughout your website, including landing pages, blog posts, and meta descriptions.
Tip #6: Promote Certifications and Awards
Reinforce your company’s credentials by displaying certifications, license information, and awards on your website. Also, be sure to include links to your social media accounts to encourage potential customers to follow your brand.
Tip #7: Highlight Positive Customer Reviews
80% of prospective customers will check out your online reviews before making contact.
Spending time managing online reviews—and including positive customer testimonials in a prominent position on your website—helps build your reputation, and is well-worth the effort.
Tip #8: Offer Financing Options
If your company offers customer financing, make it clear on your electrical website. Statistics prove that customer financing improves sales in the field, increasing revenue by more than 17% so, it may be the reason they contact your company.
Tip #9: Display Clear CTAs and Contact Information
Present website visitors with a clear call-to-action (CTA) — make it easy for them to contact you, schedule a consultation, or to book a job.
Build a contact page or section that includes your business’s contact information (phone number, email address, and location) and offer a variety of contact methods, such as a contact form, chat, or text options, so customers can get responses quickly.
Tip #10: Ensure Your Site is Secure
Build trust with customers by ensuring you have an SSL certificate for website security and an up-to-date privacy policy.
Read more about how to set up an effective electrician website in the ServiceTitan Playbook.
3 Electrician Website Builders to Consider
If you want to create your own electrical company’s website, a few website builders to consider include:
Wix: Design your website with customizable website templates and add features as you grow. Wix offers free and premium plans.
WordPress: Build a website from several styles, free or with a subscription.
Weebly: Create a website with customizable templates, free or with a subscription.
Note: If designing or updating your website goes beyond your expertise, consider hiring a professional. ServiceTitan Certified Providers, which include marketing agencies, help contractors in the trades take their business to the next level.
Once your electrical business website's fundamentals are in place, optimize it to drive interest, generate leads, and increase revenue. ServiceTitan was designed specifically to help companies streamline marketing and operations, attract new leads, and retain customers.
Here’s how our software can help.
How ServiceTitan Helps You Use Your Electrical Services Website to Enhance Customer Service & Generate Leads
Make it easy to book a job with a chat widget
Make it easy for customers to communicate with your electrical company, whether it’s answering a question or booking a job.
ServiceTitan helps you provide a seamless user experience with chat widgets and direct booking so customers can initiate a text conversation, and you can capture more leads.
With Schedule Engine, a ServiceTitan company, electrical companies can offer complete online booking. The smart online scheduler enables customers to create appointments in real time, which converts your web traffic into appointments.
Make it clear you offer financing
Financing options displayed clearly on your website may be the reason customers choose your company.
With ServiceTitan integrated financing, electrical companies can increase their average ticket size and get paid faster—with financing approvals on the spot.
Use lead capture forms for targeted marketing campaigns
Capture potential client information with a lead capture pop-up form on your electrical website, encouraging visitors to fill out their contact information for special offers or your email newsletter.
Then, use ServiceTitan Marketing Pro to automate customized email and direct mail campaigns to hyper-targeted audiences. With ServiceTitan you can send personalized messages about unsold estimates or aging wiring, for example.
Our software also lets you track real-time return on investment, so you can see specific conversion rates and which campaigns drive revenue.
Use Google Local Services Ads to optimize local searches
Invest in Google Local Services Ads to increase the likelihood of your electrical company appearing at the top of Google’s local search results when someone searches for an “electrician near me.”
ServiceTitan integrates with Google Local Services Ads so customers can book directly with your business and schedule appointments online.
ServiceTitan connects your Google Ads and Google Analytics accounts to ServiceTitan to accurately measure ad performance and ROI metrics for each campaign.
Note: It’s also worth verifying your Google Business Profile (formerly known as Google My Business). It’s free and will help local customers find you when searching for electrical services.
Showcase positive customer reviews
Displaying online reviews from satisfied customers enhances your online presence and makes it easy for potential customers to see your company provides outstanding customer service.
To help manage reviews, ServiceTitan’s software automatically sends review requests to customers after each job is completed. This makes it easy for customers to share their experience on an online review site (Google, Yelp, etc.) while it’s still fresh in their mind.
ServiceTitan's Marketing Pro also has a reputation management tool that lets you reply to reviews in one place and gain insights into how your electricians are performing.
Learn more marketing tips from these articles:
ServiceTitan streamlines all your electrical company operations
And finally, if you’re setting up or refreshing your electrical services website, you’re likely also wanting to streamline your day-to-day operations, too.
As well as helping you optimize your electrical website and marketing strategy, ServiceTitan software offers features that help you manage your entire electrical business:
These features include:
Tools for pricebook management
Estimate and proposal templates and builders
And more
All of these tools are fully integrated and communicate with each other so you never have to spend time transferring information, making for a seamless workflow across your electrical business.
Book a free demo to discover how ServiceTitan’s features can optimize your electrical business’s marketing strategy.
ServiceTitan Electrical Software
ServiceTitan is a comprehensive electrical business software solution built specifically to help service companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.
