9 Best Handyman Websites: Examples & Tips

10 Best Handyman Websites for Inspiration

A well-done handyman website features high-quality visual elements, well-written text (copy), and seamless business management tools like an online booking system.

Getting your website right, like the businesses in the examples below, helps boost your business credibility and provides website visitors with the information they need to decide whether to book your services. 

Here are 10 of the best handyman websites to show you how to set up your handyman website the right way:

• Mr. Handyman

• HandyMangum

• Everyday Handyman

• Ace Handyman Services

• TruBlue Home Service Ally

• Handyman Mark

• Help Squad

• Mr. Does All

• Handyman on Purpose

• Handy Tec

Let’s take a look at each of them in detail.

Website #1: Mr. Handyman

(Source: Mr. Handyman)

Mr. Handyman is a home improvement and repair franchise. Its website features a bright, high-quality hero photo of one of the uniformed staff members and strategically placed “contact us” calls-to-action (CTAs). 

As Mr. Handyman serves many areas across the U.S. and Canada, it has included a prominent search bar where visitors can enter their ZIP code to find their local branch.

The website includes a services search bar, links to various social media accounts, navigation links to residential, commercial, and safety and mobility services pages, and a testimonials page.

Website #2: HandyMangum

(Source: HandyMangum)

Handymangum is a handyman and remodeling service based in Central Florida. Its website features an eye-catching hero image of a beautifully modeled bathroom that portrays the quality of the firm’s work. 

The page contains two CTAs: Handymangum’s phone number and a link to schedule a free consultation, which takes the visitor to a contact form. The navigation bar at the top features a link to the services page, with pictures in the same style and a quick explanation of each service. 

The website also features a small overlay in the bottom right corner showing the overall rating from Yelp and Google. Clicking this overlay opens a sidebar containing customer reviews from both sites.

Website #3: Everyday Handyman

(Source: Everyday Handyman)

Everyday Handyman is a home repair business based in Maryland. Its website’s hero image is cleverly filtered to fit the brand colors better, and the bold orange color from the company logo highlights the CTAs. 

The website features parallax scrolling, so as visitors scroll down, Everyday Handyman’s services appear, with an icon representing each service and a short service description. There are also more high-quality images showing work being done.

Across the top of the website are links to a Facebook page, the business’s contact information, and opening hours.

One thing we would improve about Everyday Handyman’s website is to make the text in the CTAs white for better contrast and visibility.

Website #4: Ace Handyman Services

(Source: Ace Handyman Services)

Ace Handyman Services is a handyman franchise at Ace Hardware Store. Its website features a hero image with a uniformed employee and CTAs that match the company’s brand colors.

The website includes short, bold text leading to a search bar where visitors can search their zip code to find their local branch. The top of the page features links to request an appointment or get an estimate and a phone number.

The website also includes links to pages detailing their services and packages and a “Why Choose Us” section. They also have a blog with articles about various routine maintenance tasks to help drive traffic to the website and keep visitors informed about jobs they can do themselves.

Website #5: TruBlue Home Service Ally

(Source: TruBue Home Service Ally)

TruBlue Home Service Ally is another handyman franchise. While it offers many general handyman services, it specializes in senior modification services and aging-in-place adaptations.

The website homepage features a CTA to help you find the nearest TruBlue location and links in the navigation bar to pages covering its three service groups: handyman services, senior services, and ongoing services. TruBlue also has a blog with content for seniors and families, the primary target market.

The website also features an accessibility widget in the top left corner that helps make it more accessible for everyone. A static banner in a contrasting color at the bottom details a special offer.

Website #6: Handyman Mark

(Source: Handyman Mark)

Handyman Mark, Inc. is a handyman business based in North Carolina. 

Instead of a static hero image, its website opts for a short slideshow highlighting some of the services, like deck building and kitchen remodeling. Under the slideshow is a brief description of those services and the areas of North Carolina the firm serves. 

A badge states that Handyman Mark is owned and operated by veterans, and there is also a BBB-Accredited Business badge. These help humanize the company and build trust and credibility with potential customers.

Website #7: Help Squad

(Source: Help Squad)

Help Squad is a handyman business that services California and Florida. Its hero image features a graphic that changes to show its different operation areas, highlighted in orange to stand out from the rest of the text. 

Alongside are two CTAs guiding visitors to book online or call. A small tagline beneath them states that the business is licensed and fully insured. This helps build trust with prospective customers and proves the firm is legitimate.

Below the fold, three sections highlight why Help Squad is a good choice, followed by a services directory with links to the different service pages. Each service page features photos of finished and in-progress work and further information about the service.

Website #8: Mr. Does All

(Source: Mr. Does All)

Mr. Does All is a handyman serving New York City and Nassau County boroughs. Its website features bright, bold colors that grab attention and highlight information below the fold.

Mr. Does All has included links to its social accounts in the top-right corner and a link to a window that clearly explains its services and pricing and has a CTA to schedule an appointment. There is also a chatbot and a Trustindex widget that shows the firm as a top-rated service.

Website #9: Handyman on Purpose

(Source: Handyman on Purpose)

Handyman On Purpose is a Clayton, NC-based handyman business. Its hero image features the team standing outside a home they worked on, with a bold, punchy headline across the middle and a clear CTA below. Critical points are highlighted in yellow to make them stand out.

The phone number and address (linked to Google Maps) are at the top of the website, along with a CTA link to request an estimate. The navigation bar includes an ‘about’ page, services, service areas, a photo gallery, a link to get a quote, and a blog with helpful articles like maintenance checklists.

Further down the home page, Handyman On Purpose features a review slideshow, showcasing what existing customers think of the firm and a BBB-Accredited Business badge.

Website #10: Handy Tec

(Source: Handy Tec)

Handy Tec is a handyman services business based in South New Jersey. Its website features a short introduction to the company and what it does, followed by a link to its services and a CTA to book. 

The navigation bar contains links to the residential services page, the ‘about us’ page, and a reviews link that takes you to Google. Another highlighted CTA guides visitors to book online.

Below the fold, Handy Tec proudly displays two awards given by local counties for their work and explains what they look for in their staff. It mentions that all staff are background-checked and insured, fostering a sense of trust and safety.

We’ve seen what these handyman businesses have done well with their websites. Next, let’s look at how you can improve your own.

How Can You Improve a Handyman Website?

Improving your handyman website involves adding or enhancing key elements to drive more traffic, rank better in search results, and provide a better customer experience.

Some essential tips to improve your handyman website are listed below:

• Make the design clean and navigation easy

• Make sure your website is mobile-friendly

• Show reviews and testimonials

• Optimize your service pages

• Have clear CTAs

• Make it easy to book a job

• If you offer finance, make it clear

• Draw targeted traffic to your website with marketing campaigns

• Use Local Services Ads

Let’s look closer at each of them and how you can implement them on your website.

1. Make the design clean and navigation easy

First impressions count, and your website’s homepage is an ideal opportunity to give visitors a good one. Therefore, it’s important to ensure your design is clean and appealing, with balanced spacing, high-contrast colors, legible fonts, and symmetry. 

Remember you have about 50 milliseconds to make a good impression—that’s 0.005 seconds!—so it’s vital to get your web design right. If you’re struggling, hire a professional web designer.

Remember to include your logo, brand colors, and handyman business slogan to make it clear who the website belongs to and to make it memorable.

2. Make sure your website is mobile-friendly

According to data analysis from Semrush, mobile devices accounted for 313 percent more website visits than desktops in 2023. So, chances are, a large portion of your web traffic will come from mobile phones.

It’s therefore vital to have a mobile-friendly website. 

Websites that aren’t mobile-friendly are challenging to use on a phone or tablet. If a prospect can’t find the information they need because of this, they’ll likely bounce and look at your competitor’s website instead.

3. Show reviews and testimonials

Reviews and testimonials play an essential role in influencing customer behavior. They can build trust with potential clients by showing what past customers have thought about your service. 

While positive reviews are great for showcasing your stellar service and job quality, negative reviews provide a unique opportunity to show customers you care about their business and make things right when they go wrong.

To show reviews and testimonials on your website, you first need to gather them. Here, ServiceTitan’s Reputation feature comes in handy. You can automate the review-collection process and send requests to clients soon after a job is completed.

Plus, you can easily respond to reviews from multiple channels all in one place, ensuring you stay on top of your online presence and reputation management.

4. Optimize your service pages

Local service pages can be optimized for SEO by choosing the right keywords for each page to improve their ranking in search results.

You can research keywords using tools like Semrush and Ahrefs or hire an SEO professional to assist you in creating an SEO strategy for your service pages, blog, and website.

Read our SEO for Home Services guide for more tips on implementing an SEO strategy on your website.

5. Have clear CTAs

Include clear, concise CTAs for visitors to call you, request an estimate, or book an appointment, to help guide visitors toward the actions you want them to take.

Avoid using long, overly complicated copy in your CTAs, and highlight them in a contrasting color from other elements on your website to better catch the eye.

6. Make it easy to book a job

According to GetApp, 70 percent of people prefer to book service appointments online. So, including an online booking system on your website is essential to cater to this preference and improve your customer experience.

ServiceTitan’s Scheduling Pro lets you add a modern, streamlined, and mobile-first booking system to your website so your customers can book appointments themselves, even outside business hours.

All bookings are automatically populated in your ServiceTitan dashboard so your front-of-house staff can assign technicians and materials without switching between systems.

7. If you offer finance, make it clear

Home improvement and maintenance jobs can be expensive, and prices can put people off from booking essential services if it’s out of their budget. So, if your business offers financing options, clearly state it on your website so you can empower potential customers and close more jobs.

ServiceTitan’s Customer Financing feature lets you offer financing from leading providers in the industry, including Service Finance, Wells Fargo, GoodLeap, and GreenSky. With instant approvals, there will be no delays in starting work.

Financing options are automatically included in all estimates, enhancing transparency and helping you provide better service to every customer. Plus, you can tailor your financing strategy with custom rules based on ticket size and business units, so your bottom line is always protected.

8. Draw targeted traffic to your website with marketing campaigns

Aside from SEO, you can draw traffic to your website using other digital and traditional marketing strategies like direct mail and email marketing to catch prospective customers’ attention.

ServiceTitan’s Marketing Pro features let handyman businesses create targeted direct mail and email marketing campaigns using professional-looking templates, helping companies save time and money.

You can include unique, trackable phone numbers in each campaign and accurately track the return on investment (ROI) via the ServiceTitan dashboard.

9. Use Local Services Ads

Local Services Ads (LSAs) are a type of Google ad. They appear in a prime location on the search results page and feature three businesses next to a map snapshot, called a “map pack”. They look like this:

Once you’ve claimed your Google Business Profile, you can advertise your business with LSAs so it appears in the map pack when people in your service area search for your services.

ServiceTitan’s Local Services Ads feature integrates with Google to pull contact information from every LSA booking into your CRM, so there’s no risk of accidental data duplication or errors.

You’ll also allow customers to book your services directly from the LSA, providing a quick, seamless booking experience.

Which is The Best Handyman Website Builder?

Website builders are software tools that help businesses create a website without needing a developer.

Here are some examples of top website builders to consider:

• Wix: Use customizable website templates to design your website and add more features and functionality as your business grows. Wix is available for free, but premium features require a subscription.

• WordPress: Create a website using one of several pre-made styles, with tons of plugins to enhance your experience. Available for free or with a subscription.

• Weebly: Design a website using customizable templates and a drag-and-drop editor. Weebly is available for free or with a premium subscription.

• Squarespace: Design, host, and manage your website. Offers customizable templates and marketing features. After a 14-day free trial, you must upgrade to a paid subscription.

Over to You

When done well, your handyman business’s website can help you attract traffic and turn that traffic into customers. 

ServiceTitan’s handyman business software is here to help enhance your business management and marketing efforts. Click here to schedule a demo.

ServiceTitan is an all-in-one home services software tool that helps handyman businesses across the country streamline their customer service, business management, and marketing processes. It is trusted by over 100,000 contractors nationwide.