HVAC promotional products help keep your business at the top of people’s minds when they need HVAC services. After all, the best way to promote any business is to do it in a subtle manner that doesn't put pressure on people.
The benefits of promotional products for HVAC companies go beyond just standing out from the pack through branded merch. It's also good for employee morale. When your team hands out quality swag or uses it for themselves, they're proud to represent your business.
Branded promotional products are an ideal HVAC marketing tool as they put a smile on people’s faces. This article will look at the following products and how to use them effectively.
Now, let's find out how to get some great promotional products for your HVAC business.
1. Seasonal Maintenance Fridge Magnets
Seasonal maintenance fridge magnets with advice on them are a good HVAC promotional product, as people open their fridges dozens of times daily. The seasonal maintenance advice can be divided into sections for each season.
Spring: Replace filters and check air conditioning units for issues.
Summer: Check and clean refrigerant lines, ducts, vents, and thermostats.
Fall: Change filters, test the furnace's performance, ensure no obstructions around heating units, and seal drafts around doors and windows.
Winter: Check the heating system and pilot light, ensure no strange noises or smells, and ensure the carbon monoxide detectors are working properly.
You can also add a call to action to your fridge magnet, reminding people to schedule professional maintenance. Include your phone number and a QR code to your online booking page.
2. Car Air Fresheners
Branded car air fresheners are pieces of scented cardboard with a customizable logo and contact number. They attach to a car’s rear-view mirror, making it a highly visible business card alternative.
Some people also use car air fresheners as door hangers to add fresh scents to their homes.
They’re small and easy to store, plus cheap to produce. You can hand them out in bulk at public events or even mail them to your potential customers.
Another not-so-obvious benefit is that if you choose a nice, clean fragrance, individuals are more likely to associate your brand with a clean, well-kept home or office.
3. Portable Air Humidifiers
Branded portable air humidifiers are excellent promos for HVAC businesses for several reasons. Ideal humidity levels are between 40% and 50%, and humidifiers do this by increasing moisture levels.
Here are some of the top benefits:
Directly related to your services: Humidifiers make indoor environments more comfortable and healthy, a positive image for your brand.
Humidifiers offer a health value-add for customers: They help alleviate issues caused by dry air, such as asthma, allergies, dry skin, and irritated sinuses.
Preserve interiors: Avoid dry air damage to wood furniture, hardwood floors, paint, and wallpaper.
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4. Portable Neck Fans
Portable neck fans wrap around your neck and gently blow air onto the sides of your face and the back of your head. You get a nice, cooling breeze without too much noise.
You can print your logo and phone number on the neck fan, turning wearers into walking brand advertisements. People often ask the wearer where they got it, as it’s an unusual device, giving you some word-of-mouth HVAC marketing.
5. Custom Vent Sticks
Vent sticks are little plastic air fresheners that you insert into car vents. Most use natural oils and fragrances to make your car smell nice when the blowers are on.
As an HVAC business, custom vent sticks are connected with your service as they improve air quality, smell, and comfort. All you need to do is add your branding to the vent sticks, including your company logo, slogan, and phone number.
Vent sticks are small and cheap to produce, making them an ideal giveaway for trade shows, service visits, or as a thank-you to loyal customers.
6. Pens
Pens are a good HVAC promotional item, as they never go out of style. Everyone needs a pen at some point, so it’s likely to get used often.
Branded pens are cheap to produce and easy to stock up on. Pens are often left in shared public spaces such as counters or desks, which extends the reach beyond just the person you gave it to.
7. Snacks
Don’t forget to bring some branded treats to trade shows or events. You’ll be amazed how many people will be drawn to your display just to get a free lollipop!
You can also offer snacks in branded packaging, such as bags of pretzels, potato chips, or cookies, if you want to make an impact.
If you’re giving out candy, don’t forget to have a supply of sugar-free ones on standby.
8. Tape Measures
Tape measures are helpful for every HVAC job, whether installation, maintenance, inspection, or anything else that involves precise measurements.
Homeowners use them for measuring furniture, DIY projects, or during renovations. It’s like a long-term advertisement, giving you frequent brand visibility.
9. Mini Flashlights
Just like tape measures, mini flashlights align closely with HVAC work. HVAC professionals often find themselves in dimly lit areas like attics or basements. They might even have to crawl through duct pipes at times.
Shine a light into people’s lives by giving them out at trade shows, during service appointments, or as part of a seasonal promotion.
10. Coffee Mugs
Last but not least is the humble promotional mug. Every time someone drinks their morning coffee out of one, you’re getting some free advertising.
Another benefit is they have plenty of space for brand messaging. You can easily fit your company name, logo, slogan, and contact info. Ensure you’re always stocked up on mugs before a tradeshow or service calls to busy offices.
You can also make branded coasters with the mugs if you have room in the budget.
What Types of Custom Products Are Effective for HVAC Businesses?
Custom products for HVAC small businesses enhance brand visibility and signal your commitment to quality and reliability, especially if they align with your brand in some way.
Cost-effective: Look for low-cost but high-value items. You want the products to be used often, as it’s free advertising for your brand.
Practical: Choose useful, durable, and relevant products. Anything related to heating, ventilation, or air conditioning works.
Easy to use: Don’t choose complex products that need a lot of explanation or setup, as this might negatively impact the user’s perception of your brand.
How Do HVAC Businesses Benefit from Promotional Products?
Increased Brand Awareness: People must see a logo multiple times before it sticks. Practical branded items like tools, air fresheners, pens, or mugs help put your business first in line when HVAC services are needed.
Cost-Effective Marketing Strategy: Unlike digital ads or traditional media, promotional products have no ongoing costs. Branded tape measures and flashlights have relatively high upfront costs but are good long-term advertisements.
Shareable on Social Media: Unique or high-quality items might be shared on social media, getting you extra organic reach. If someone posts a picture of your branded product, it endorses your HVAC company in their network.
Loyalty and Retention: In the HVAC industry, you must build long-term customer relationships. When a customer gets a useful item like a checklist magnet, it adds value and reminds them of your business every time they use it.
Although branded products effectively promote your HVAC business, you shouldn’t rely on them entirely. They should form part of a larger overall marketing strategy.
Managing digital marketing campaigns is complex. ServiceTitan makes life much easier with tools that track and adjust your campaigns for you. Using trackable phone numbers, you can monitor revenue for each ad, email campaign, or promotional product.
ServiceTitan's Marketing Pro also helps with direct mail campaigns. You can choose the number of postcards to send, from one to thousands, at a flat rate per piece. Choose a pre-designed template or use the drag-and-drop WYSIWYG editor to create attractive direct mail.
The Bottom Line
Promotional products help to keep your brand in front of people. We’ve looked at some of the most popular types, but there are many others, like branded tote bags, stickers, and water bottles.
The best ones to giveaway are those that will be used frequently. They should build a positive association with your brand. Look for cost-effective items, too, as you don’t want to break the bank.
ServiceTitan helps you run cost-effective digital marketing and direct mail campaigns alongside your promotional products. The platform automates campaign setup and management elements and lets you track campaign ROI much more closely.
ServiceTitan is a cloud-based solution that enhances operational efficiency. It also increases revenue for home service companies by tracking and adjusting marketing campaigns. Many HVAC businesses report a revenue increase of up to 25% within the first year.
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