A professional and polished plumbing business card attracts attention and leaves a lasting impression. The best business card design extends your plumbing company’s brand with a high-quality business logo, briefly describes your plumbing services and pricing, and includes multiple options for contacting your plumbing company (via online, social media, email, etc.).
With only a tiny amount of real estate to work with, you’re probably wondering, “How in the world am I going to fit all of that information onto a 3.5-by-2-inch service business card?” Don’t worry, we got you.
In the following guide, we share seven plumbing business card design concepts to consider for a more modern business card look. We also explore how plumbing business software automates and streamlines your marketing materials, so you can scale and grow your business.
1. Simple Plumber Business Card
Plumbers often work as master problem-solvers, so why complicate the process of designing the best plumbing business card? Simple often works best, especially if you’re a small-business owner with limited funds for a graphic designer.
Stick with a standard business card design, use easy-to-read sans-serif fonts, and include your plumbing logo and business name, your name and title, website address, and contact info. Just note, you can go cheaper with a one-sided business card, or take advantage of additional real estate available on a double-sided business card.
2. Multiple Services Plumber Business Card
Is your plumbing company a multi-trade business, offering service, repair, and installation for plumbing, HVAC, and electrical? Or do you operate a handyman business as a separate unit of your plumbing company? In either case, your plumbing business card and logo design needs to incorporate your company’s full range of services to garner the most impact and generate new leads.
Customers may hire you for one service, such as fixing a leaky faucet, but keep your business card on hand so they know who to call when their A/C stops working or their power goes on the fritz. Keep your list of services short and sweet and display them in a bulleted list for a cleaner look.
3. QR Code Plumber Business Card
Make your professional business card stand out from the competition by adding a simple QR code (Quick Response code). Customers can scan your QR code with their smartphones, then be directed to your website to book jobs online, explore FAQs for more information about your plumbing company, or take advantage of a special promotion you’re offering.
Just remember, some customers love using technology to serve themselves, while others may prefer to call and talk to someone directly about their particular plumbing issue. The more options you give customers to contact your company, the more leads you’re likely to generate.
4. Retro-Style Plumbing Business Card
A vintage or retro-style plumbing business card invokes positive images for many customers who find value in high-quality craftsmanship. In today’s digital age where heads swivel at every new, shiny object, sometimes customers yearn for a more simple marketing approach.
Customers want to trust their plumbers, and know they are true craftsmen who use stronger materials and build things to last. Some retro-style plumbing business card examples might include:
Iconic ad art that demonstrates strength, reliability, and trust
Free images of an old-time plumber holding a wrench
A Rosie the Riveter-type look of a plumber who can get the job done
A simple water-drop logo showcasing your company’s name
5. Eco-Friendly Plumber Business Card
While printing plumber business cards on paper isn’t exactly eco-friendly, it’s important to list your eco-friendly plumbing services on your business card so customers know you champion water-saving and energy-efficiency practices. From installing solar hot water systems and rainwater tanks to reusing and recycling water, plumbers offer a variety of eco-friendly solutions.
And if you want to eliminate paper entirely, try using Apple’s AirDrop app, which allows you to save your digital business card as an Apple Wallet pass or a QR Code image on your iPhone, then easily share it with your clients via AirDrop.
6. Referral Plumber Business Card
While some customers may prefer to keep your awesome plumbing service a secret, many more are happy to share you with friends, family, and neighbors. Use your plumber business card as a sales tool by handing them out to current customers and including a space for them to write in the contact information for the referral. Then, pick up the card on your next service visit.
Send special promotions or discounts to reward both the current customer and the new customer referral, then give them both kudos in an Instagram post. You can also use the referral business card as a visiting card to drum up additional plumbing business with nearby neighbors.
7. Appointment Plumber Business Card
Remind customers about their plumbing needs with an appointment plumber business card. It not only includes your company’s contact information, but also provides a space to note the customer’s next appointment for service, maintenance, or replacement.
The #1 newsletter for the trades.
What Do You Put on a Plumber Business Card?
To create your own plumber business card, you might consider using Canva to find paid or free images for your design or try downloading a free online business card template to guide you through the process. You can also hire professional design services or a graphic designer for a more polished look.
Be sure to include the following information on your plumber business card:
Company name
Your first and last name
Job title and licensing information
Contact information (email, phone, website)
Pricing information (free estimates, military discounts, flat-rate services)
Company logo, branding, and advertising slogans
Social media accounts
What Are The Benefits of a Plumber Business Card?
A polished and professional business card enhances your plumbing company brand, makes networking simple and easy, and costs less than most other marketing materials. The top benefits of plumbing business cards include:
They’re affordable: Designing and printing business cards typically costs less than other advertising tools, such as direct mail postcards, door hangers, billboards, or radio and TV ads.
They’re convenient: Carry business cards everywhere you go, then hand them out at trade shows or networking events, insert them into promotional materials, or leave them with newly satisfied plumbing customers. Business cards make the perfect portable marketing device.
They’re more professional: A business card is meant to leave a lasting impression, so make sure it’s professional and shows customers they can trust you with their plumbing needs.
They raise brand awareness: When marketing your plumbing business, brand consistency goes a long way in establishing recognition and trust with customers. Use your plumbing business card, along with other marketing efforts, to increase brand awareness.
They simplify marketing: Business cards serve as miniature marketing tools, allowing you to communicate your unique selling points, such as emergency services, energy-efficient solutions, or eco-friendly practices.
Other Ways of Promoting Your Plumbing Business
While business cards serve as a good first step to reach potential customers, using an omnichannel marketing approach to promote your plumbing business exposes your brand to more potential customers and often generates more business growth.
With ServiceTitan’s Marketing Pro Full Suite, plumbers can streamline their marketing strategies with an all-in-one consolidated marketing automation solution. Here are some of the main features available in Marketing Pro to promote your plumbing business:
Direct mail
Use the Marketing Pro direct mail feature to create postcards from dozens of pre-built templates, segment your customers by home age or unsold estimates, and track performance and ROI from the metrics dashboard.
Email marketing
With Marketing Pro email marketing, easily design and send professional customer emails using several email templates specifically designed for the plumbing industry. Then leverage customer data to identify your target audience, send automated email campaigns, and track performance in the Ads dashboard.
Local service ads
Empower your plumbing customers to book jobs directly from Google, using ServiceTitan’s instant booking integration with Local Services Ads. When a customer searches for plumbers in your area, they’ll instantly see your LSA, which ensures high-quality local leads and keeps your advertising ROI accurate.
Reputation
Most customers who need a plumber conduct Google searches, read online reviews, seek referrals, and check social media before they hire one. Make sure your plumbing company’s online presence is in tip-top shape—your reputation depends on it.
Use Marketing Pro Reputation to enable your service techs to send an automatic review request via email or text as soon as they close out the job. You can also manage and respond to customer reviews from multiple social media platforms and review sites all in one place.
Now Over to You
No matter the design, business cards help plumbers market their plumbing services in a cost-effective manner, and they make a great portable marketing tool that’s convenient and easy to disseminate.
When combined with ServiceTitan Marketing Pro, plumbers can automate marketing efforts to increase leads, generate more online reviews, better track ad campaigns, and grow revenue.
ServiceTitan is a comprehensive plumbing business software solution built specifically to help service companies streamline their operations, boost revenue, and achieve growth.
ServiceTitan Plumbing Software
ServiceTitan is a comprehensive plumbing business software solution built specifically to help service companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.
