Your website is a core part of your roofing business’s online presence. The best roofing website designs serve as a channel between your roofing company and your customers.
By providing user-friendly features, you can enhance the customer experience, get questions answered, generate and capture leads, and book more appointments.
However, designing your roofing website can be challenging if you don’t know where to start.
We’ve gathered 18 of the best roofing website designs to inspire you and defined the key features to include on your own website.
Let’s get started.
» Want to grow your business? Click here to get a demo.
Best Roofing Business Websites
Below are 18 examples of excellent roofing company websites. While most share the same core features, each has its own design and elements that make it stand out.
Let’s take a look.
Munz Roofing and Siding
Above the fold, Munz Roofing and Siding highlights important business details, such as their interest-free financing options, service area, and years of experience, with eye-catching icons for each.
The website’s color scheme incorporates the standout colors from the logo (purple and green) with alternating colors on each call-to-action (CTA) button.
Munz Roofing and Siding also included a detailed About Us page that provides readers with a breakdown of who they are, what they do, and some frequently asked questions.
Guardian Roofing
Guardian Roofing's homepage has a minimalist feel while still clearly and legibly including vital information. The use of orange catches the eye and draws the visitor into the important details and CTAs.
Just below the fold, the roofing company includes a list of their various services with links to dedicated, search-engine-optimized service pages. The company also features an image of their husband-and-wife owners.
Guardian Roofing’s website cleverly highlights reviews and various accolades that help prove them to be a trustworthy, reputable business.
Victors
Victor’s website primarily uses black and white for their color scheme, with pops of red that catch attention and guide website visitors to other pages. Above the fold, they include a lead capture form and quick links to service pages.
A standout element on this website is the content above the review slider which includes the company’s star rating across various review websites. Here, the copy refers to the reviewers as “your neighbors,” which makes each review more relevant and relatable to the reader.
All County Exteriors
The banner across the hero image on All County Exteriors’ website proudly declares that they’ve been in business for over 40 years. This instantly confirms their credibility as a business and builds trust. They also included quick links to schedule a consultation and view testimonials.
Instead of a static hero image, All County Exteriors showcased their work through a slideshow of completed projects. They also included a lead capture form where visitors could request a free estimate.
Across the top of the page, this company has navigation links to pages for each service they offer grouped into categories so visitors can quickly find what they need. They also have a projects portfolio link where visitors can see completed jobs.
Chet’s Roofing & Construction, inc.
Chet’s Roofing & Construction quickly and clearly explains what they do (roofing and home improvement) and where they do it (Puget Sound and Seattle) with the text above the fold.
The list on the side also mentions key information points (work hours, service area, and contact info) so visitors can grasp the essential details at a glance. Lastly, the short paragraph under the title mentions that they have been a family-owned business in operation since 1998. This builds trust with the prospective client and shows they are local.
This company chose a video instead of an image for their hero. The video shows a flyover of an in-progress roofing job, which helps to show how they work.
A standout feature of this website is the before-and-after sliders, which quickly and clearly show how their work can improve a home.
MHI Roof
MHI Roof packs a lot of information above the fold, which can be risky as it can make your homepage look cluttered. However, this company’s use of whitespace and different colors ensures the text is legible and visually appealing.
The business uses their homepage to showcase accreditations, warranties, certifications, and the fact that it has operated since 1979. This information establishes it as a credible and trustworthy roofing company.
They have also included a floating review button that sticks to the left side of the page as the visitor scrolls through the website. This is social proof visitors can click on at any time during their research. MHI Roof also includes their average rating on Google and Facebook in the hero text.
Another element we liked about MHI Roof’s website is the blocks used to denote the different service areas. Each block contains the office location, contact details, and a link to request a free inspection from that location.
Fahey Roofing + Contracting
Fahey Roofing + Contracting also chose a flyover video for their hero image and placed their lead capture form above the fold where visitors can request an estimate and consultation.
This roofing company features their review ratings from Google, Facebook, and Yelp right under the lead capture form. Below is an auto-scrolling string of five-star reviews that build trust through social proof.
Fahey Roofing is a family-owned business, and their website states this. It also includes a photograph of the owners and their family, helping humanize the brand and make the website more personal.
They also boldly state that they are “trusted by top industry organizations” and back up this claim with their accreditations.
However, while this website is mobile-friendly, some elements didn’t display properly on the desktop, and we found it a little laggy.
The #1 newsletter for the trades.
Cleveland Commercial Roofing
As commercial roofing contractors, Cleveland Commercial Roofing opted for a completely different feel than the others on our list. They serve niche commercial sectors of the roofing industry, including industrial, institutional, medical, historical, and specialty markets. So, they chose a hero image that fits this theme and crafted a sleek roofing website design.
This roofing website features a service breakdown with dedicated pages for their top services. This is a great way to implement search engine optimization (SEO) to target service-related search queries.
Cleveland Commercial Roofing added a shimmering visual to the “Get A Quote” CTA that catches the eye without being overly flashy or distracting from the rest of the design.
Cloud Roofing
Cloud Roofing's hero image included minimal text, instead addressing key details such as their location, years in business, and clickable links to their main service categories.
In the navigation bar, they included a drop-down menu for their other services. They also have dedicated pages for financing, warranty, and insurance information. These pages make it easy for a potential customer to find the services that add value, such as Cloud Roofing’s insurance claims filing.
Janney Roofing
Janney Roofing did not include an image above the fold; instead, they used the space to place their contact form and highlight their trustworthy nature.
Below the fold, they have included a helpful roofing tips section with guidance on preventing roof damage. As it was during the holiday season at the time of writing, this section was tailored to the time of year with mentions of properly hanging Christmas lights and more.
Janney Roofing is another family-owned business, and their website design highlights this with a message from the president and his picture. This, alongside a downloadable kids coloring contest, humanizes the brand and makes it more personable.
Further down the website, Janney Roofing included a gallery of past completed jobs. Visitors can select the type of roof they want to see for easier navigation and a better user experience.
Piney Orchard Roofing
Piney Orchard Roofing quickly addresses common customer concerns and pain points, with bold title text on the hero image showing how it can help. The website also features quick communication links with text or call options so visitors can quickly get in touch.
This roofing web design features high-quality images of finished and in-progress jobs, five customer testimonials, and an embedded YouTube video showing real customer reviews. These elements highlight Piney Orchard Roofing's quality roofing services.
To make their website even more user-friendly, they included an FAQ page where visitors can find the answers to common roofing questions.
Piney Orchard Roofing also includes service pages for their primary service areas and a comprehensive list of all the service areas on a dedicated page. These web pages help optimize their roofing site for local SEO.
Retro Roofers
Retro Roofers didn’t use a photograph or video as their hero image, unlike the other roofing websites on this list. Instead, they used a graphic, a fun (but legible) font, an inspection CTA, and a bold slogan that clearly explains what they do and who they are.
By mentioning “new school roofing,” customers understand that Retro Roofers provides the latest roofing technology. “Old school values” show that they focus on matters like providing top-quality service, working hard, and being respectful.
Retro Roofers included a video introducing the owners so customers can put a face to a name. Another standout feature that positions the company as helpful, inclusive, and trustworthy is the accessibility widget, which makes their website easier to navigate and operate for visitors with vision impairment and other disabilities.
They also included sticky header functionality so visitors can easily navigate to other pages without needing to scroll back to the top.
A Better Roofing Company
A Better Roofing Company's website features a bright and welcoming hero image, making it visually appealing and approachable. The bulk of the text is included below the fold, but white space breaks things up to avoid an overwhelming, cluttered look.
This website design features three different CTAs that use the red from the color scheme in various ways: as a banner, a button, and a border. These slight differences make the different CTAs stand out from the rest of the page.
Below the fold, visitors find a map showing the service area with links to individual service area pages optimized for local SEO.
Houston Roofing & Construction
Houston Roofing & Construction has an instant roof quote CTA on the right-hand side of their site. Here, visitors can enter their address, confirm details about their roofs, and receive an instant quote for their roofing work.
Their color scheme evokes the Texas state flag, fostering a homely and local look and feel. Across the top of the page, visitors can find quick links to the company’s social media profiles, contact information, service areas, and a free estimate form.
Houston Roofing & Construction cleverly includes many lead generation and capture points on their home page, providing several opportunities to gather contact information from their website visitors.
A standout page on this roofing website is the in-depth insurance page. Houston Roofing & Construction explains how they will guide customers through the insurance process, offering greater peace of mind. They also warn about roofing insurance scams to be aware of, cementing themselves as a trustworthy and reliable roofing company.
Roofing Giant
Roofing Giant opted for a high-quality black-and-white photograph for their hero to make the text on it stand out. They feature two big CTAs directing visitors to contact them or get a free estimate and links to their Facebook page. Their unique selling proposition, “lifetime roofing services,” is prominently displayed here, too.
This roofing website also features an online booking form, progress photos of various projects, and a handy video explaining the roofing process from start to finish.
These features let potential customers easily understand how their roofing project will take shape and what to expect.
D&L Roofing
D&L Roofing also uses a black-and-white hero image, which makes their green CTAs pop. Instead of a static hero image, they use a slideshow with different CTAs and links.
Below the fold, D&L Roofing has implemented a well-structured dynamic scroll homepage where more information appears as the visitor scrolls down. You can find important details like the company address, phone number, and social media right at the top.
In the web copy, the company explicitly mentions weather conditions that affect roofs in Las Vegas (high UV and monsoon rains) and the damage signs to look for. This adds more value and makes it easier for the company to sell their services if a customer spots an issue.
CFL Roofing
CFL Roofing’s website proudly declares that it offers financing options. This can help convince customers to choose them if budget is one of their considerations, but it isn’t overly pushy. There is also a specific section further down with more information relating to financing.
The service pages are split into commercial and residential roofing services so visitors can easily navigate to the right section. They also highlight their values to show why they are a good roofing contractor choice.
Bumble Roofing
Bumble Roofing uses bee-related puns throughout their web copy to make the business seem more approachable and friendly. Like Houston Roofing, it has an instant quote tab on the right side.
The hero features videos of finished and in-progress roofing jobs. A section breaks down the roofing process from quote to post-job satisfaction. Customer testimonials and a scrolling banner containing their various accreditations are included with their dates.
The website features a map showing their office locations and service areas. Visitors can also search their zip code to be directed to the correct office.
What Are the Main Features to Include in a Roofing Company Website?
As you can see from our examples, there’s no one-size-fits-all approach to building your roofing company website. However, there are a few things you should be sure to include, such as:
Mobile-friendliness
Lead capture forms
Local search optimization
Reviews and testimonials
Financing
Chat and online scheduling
Feature #1: Mobile-friendliness
More than half (57%) of local search queries come from mobile devices, so it’s essential to meet your website visitors where they are with a mobile-friendly, responsive design.
It’s important to make a good first impression; failing to provide a mobile-friendly version of your roofing website is detrimental. It can even harm your sales—52% of users said they are less likely to engage with a company with a bad mobile experience.
Feature #2: Lead capture forms
Your roofing website is an ideal place to gather information from potential customers. Every website we mentioned in our list had one or more lead capture forms where they could collect this information.
A good way to do this is to offer a free quote, inspection, or estimate and ask visitors to fill in their details to request one. You should also include a check box where they can opt-in to receive marketing communications.
Then, you can add these leads to your email or direct mail marketing lists.
ServiceTitan’s Marketing Pro lets roofers automate email and direct mail marketing campaigns to save time. Users can hyper-target and personalize their campaigns to increase conversion rates.
Furthermore, you can see the revenue generated by each campaign and track the accurate return on investment (ROI), allowing for more informed marketing decisions.
Feature #3: Local search optimization
Optimizing your roofing website for local SEO helps it rank higher when potential customers use a local search term to find your services in your area.
These searches include terms like “roofing contractor near me” and “New Brunswick commercial roofer.” Using SEO-friendly keywords throughout your website helps Google understand what you offer and where your business is based.
You can enhance this further using Google’s Local Services Ads with the ServiceTitan integration. This tool lets you book jobs straight from the Google search results, offering a better, smoother customer experience.
Furthermore, since every booking is automatically populated in the ServiceTitan dashboard, there’s no need to copy booking information manually. This makes your booking process more efficient and accurate.
Plus, with Marketing Pro – Ads, your Google Ads and Google Analytics accounts integrate seamlessly with ServiceTitan to accurately track ad performance, landing page clicks, calls, and true ROI.
Having access to this information allows you to quickly spot underperforming campaigns, allowing you to stop them and channel your ad spending to the campaigns that work.
Feature #4: Reviews and testimonials
Showing reviews and testimonials from past customers on your website provides social proof to your visitors, and 84% of people trust an online review the same as a personal recommendation.
Stellar service and an excellent customer experience help you get more five-star reviews. ServiceTitan’s Customer Experience software can enhance your offering even further.
The two-way text options let you send appointment reminders and communicate easily with your customers, allowing you to anticipate changes and avoid no-shows.
Then, with automated review requests, your customers will receive a review request message soon after their job is completed. This means they can review you while your service is fresh in their mind.
Once you’ve gathered these reviews, you can use ServiceTitan’s Reputation Management feature to respond to reviews across multiple channels, all in one place.
The tool aggregates reviews from channels such as Google, Bing, Angi, and others into one easy-to-use dashboard. Your office staff can then respond to all reviews without needing to switch between platforms.
These features save your staff time and make the process of gathering and responding to reviews more efficient.
Feature #5: Financing
Roofing work is often expensive, and the price point can make it unfeasible for low-income homeowners. Offering finance helps customers afford roof repairs and upgrades, and can mean the difference between a sale and a lost customer.
ServiceTitan’s Customer Financing partners with reputable financial institutions, helping roofing companies provide affordable options and increase ticket size.
Your technicians can offer financing in the field through the ServiceTitan Mobile app, and customers receive instant approval. This removes unnecessary waiting time, and the customizable rules ensure every job is profitable.
Feature #6: Chat and online scheduling
An online chat widget provides a convenient way for website visitors to ask questions about your roofing business, improving the customer experience.
Furthermore, if you incorporate an online scheduling tool, your visitors can book your services without calling you directly.
Schedule Engine by ServiceTitan lets customers book appointments at any time of the day, even outside of your operating hours.
The smart scheduler integrates with your ServiceTitan scheduling dashboard to show your availability and slots online bookings into your existing workflows.
The tool also provides live chat and voice services.
Roofing Website Design Tools to Consider
When designing your new website, you have two main options: hire a designer who offers website design services or create your own site using a website design tool or builder.
Several website builders out there offer varying tools at various price points. However, some of these options are complicated for beginners, so it’s important to research them first.
Here are some of the top website design tools to consider:
WordPress: Use one of several pre-made website templates and add plug-ins for additional functionality. Available for free or with a subscription.
Wix: Design a custom website from a template and add new features as you grow. Premium features are available with a subscription.
Weebly: Start with a customizable template and create your own roofing website. Weebly offers free and premium plans.
Over to You
Well-designed roofing contractor websites are crucial as they help business owners convert online traffic into leads.
A strong digital marketing strategy and comprehensive business management tools like ServiceTitan can help you turn those leads into customers.
Book a demo today and learn how ServiceTitan can help your roofing business.
ServiceTitan is an all-in-one business management software solution that helps roofing companies boost revenue, streamline operations, and achieve growth. The comprehensive feature suite provides tools that assist with marketing, customer experience, dispatch, scheduling, and more. The cloud-based platform is trusted by over 100,000 contractors around the country.
ServiceTitan Software
ServiceTitan is a comprehensive software solution built specifically to help service companies streamline their operations, boost revenue, and substantially elevate the trajectory of their business. Our comprehensive, cloud-based platform is used by thousands of electrical, HVAC, plumbing, garage door, and chimney sweep shops across the country—and has increased their revenue by an average of 25% in just their first year with us.
