CHAPTER 7
Marketing Practices
A broad-based marketing strategy that stretches from Google to direct mail brings new customers in the door and maintains relationships with existing clients. Being able to automate and track that marketing drives the highest return on your marketing investment.
SECTION 11 OF 14
Be Mobile-Friendly
Why is a mobile-friendly website so important? It’s how today’s connected customers find businesses online, read customer reviews and engage with advertising.
If your website isn’t fast, secure, easy to navigate, and immediately accessible from that device consumers carry around all day, they’ll lose patience and move onto the next company with a better website design.
In 2019, American adults spent about three hours and 30 minutes a day using a mobile device to search online, and by 2021 that time is expected to increase to over four hours, according to a study conducted by Zenith Media.
Need a captive audience searching for “electrician near me?” Look no further than the smartphone in your hand for customers who are ready to hire now.
Table of Contents
1. Introduction
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2. Building a Company for Success
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3. Setting Your Company Up for Success
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4. Driving a Company Culture
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5. Setting a Path to Maximum Profitability
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6. Billing Structure: Determine Your Pricing
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7. Marketing Practices
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8. Call Center Practices
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9. Call Center + Field Practices
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10. Best Practices in the Field
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11. Field + Office Best Practices
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12. Keys to Success in the Office
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13. Management and Office Best Practices
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14. Human Resources
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15. Preparing Your Company For Sale
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