ServiceTitan Marketing Pro

Ads Measurement (beta)

ServiceTitan Marketing Pro - Ads automatically attributes campaigns to revenue and displays true ads ROI all within ServiceTitan.

The beta version of this feature is available to all Marketing Pro Full Suite customers.

Why Marketing Pro - Ads?

Do you or your agency truly know how well your digital ad campaigns are performing?

By connecting your Google Ads and Google Analytics accounts to ServiceTitan, your Google data and ServiceTitan data are aligned. You’ll know which campaigns - even which keywords or ad groups - impact jobs the most and drive revenue for your business.

Plus, with Dynamic Call Tracking, you can show a unique phone number on your website based on the ad your visitor came from. We automatically attribute the campaign source for you, so your CSRs spend less time figuring out what drop-down to select and more time focused on the customer.

With Marketing Pro - Ads, you’ll know your true ROI at the campaign level, so you can uncover wasted ad spend and re-allocate budget to campaigns that actually work.

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FAQs

I do not have Marketing Pro. How can I try out this Ads beta?

Marketing Pro - Ads is a new feature in Marketing Pro that will be part of the Marketing Pro Full Suite package. If you are not yet on Marketing Pro or are just on the Email version of Marketing Pro, request a demo here to inquire about Marketing Pro Full Suite.

Can my agency access Marketing Pro - Ads?

You can give access to your Marketing Agency by creating a unique ServiceTitan log-in for them.

What is Dynamic Call Tracking?

Dynamic Call Tracking is the combination of two components in ServiceTitan that allows you to automate marketing attribution from website visitors by tying it to the pre-selected phone numbers that help marketers improve conversion rates, customer acquisition, and ROI. One of those components is called Dynamic Number Insertion (DNI) and can be accessed through Marketing Integrations. The other component is the telecom solution you are already using within ServiceTitan.

Dynamic Call Tracking allows։

Coverage of the online-offline attribution gap
Better estimation of the ROI
Improved visibility of campaigns performance
Better marketing campaign reporting

Should I connect Google Local Services Ads to my Google Ads Integration?

No. Google Ads is a separate product offering through Google and is managed in a completely separate system than GLSA. You can still track GLSA by setting up a campaign per GLSA account/location and using a unique tracking number for each respective GLSA campaign.

Can I track attributed revenue with ads?

Yes! Connect your Google Ads and Google Analytics accounts to ServiceTitan and get true ROI by tying campaign performance to actual jobs and revenue.

Can I launch ads out of ServiceTitan?

Not at this time.

Is there an additional cost to using Marketing Pro - Ads Measurement?

Marketing Pro - Ads Measurement is included in the cost of Marketing Pro Full Suite.

Do you offer this feature in Canada?

To use this feature in Canada, you must be on Marketing Pro Full Suite. To upgrade, request a demo here or contact your CSM.