Episode Overview
Some people are drawn into the trades. Others fall into it. Since her father, brother, husband and other family members are electricians by profession, you could say Sheena Palacios was built into the trades.
A native of Guam, she’s passionate about the opportunities the industry has given her in the United States.
“It's more of a passion for me, it's a lifestyle,” Palacios says. “And it's more of returning that appreciation for something that I never had before.”
She started at a smallish plumbing company and did it all–CSR dispatcher, invoicer, permitting, coordinator. Then she moved to a multi-trade company and took on executive roles such as payroll director and data analyst. Then came mergers and acquisitions.
Today, as the owner and ServiceTitan Solutionist at NIFT Business Solutions, she’s on a mission to empower teams in the trades to make smart, data-driven decisions.
“The more you understand your workflow and how that impacts your data, then that will give you those specific metrics that you desire,” Palacios says.
It all works if you make sure to take the steps to make decisions based on clean data, she says.
“At the end of the day, when it comes to your reporting and your data, your data is ultimately a treasure trove to where you can make impactful decisions,” Palacios says. “Because what's the purpose of having data if it's not anything that can drive you to make decisions for the business and for improvement in growth?”
Built for the trades. And built for using smart, data-driven decisions.
Sheena Palacios recently joined ServiceTitan’s Jackie Aubel on the “Toolbox for the Trades” podcast, which included Palacios’s thoughts on:
[07:41]: How to ensure a successful onboarding process
[11:20]: How to capture the right data
[20:56]: Software and the IKEA analogy
[24:09]: Advice for customers struggling with their ServiceTitan accounts
[29:19]: Multiple factors behind efficient growth
To hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, Google, or anywhere you get podcasts.
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