HVAC Newsletter Template: Harness the Power of Email Marketing

Email marketing campaigns garner the biggest payback of modern HVAC marketing methods—a $36 return for every dollar spent. Whether to nurture leads or inform existing clients of air conditioning tuneup specials, sending a newsletter is fast and effective, especially when you use a template. 

When HVAC companies implement time-saving measures such as HVAC newsletter templates, combined with integrated HVAC software, they can easily target the right homeowners and see the results in more phone calls and booked jobs.

To help you in your advertising efforts, we’ll share an HVAC newsletter template, which you can customize for your campaigns. We’ll also show how ServiceTitan HVAC software streamlines your advertising and digital marketing, so you can gauge results and grow revenue.

What is an HVAC newsletter template?

An HVAC newsletter template is a customizable email template that allows HVAC contractors to quickly create a professional-looking email newsletter for their business. Using a template enables busy HVAC business owners to create professional emails without needing to hire a graphic designer.

Why should you use an HVAC newsletter template?

From fonts to layouts, email marketing design can be complicated. And a small business may not have a designer on staff. You can hire professional graphic designers to create custom email newsletters for your heating and air conditioning business, but the price can be steep.

By using a template, HVAC company owners can quickly create and send out emails to help promote their services—with no web design experience needed. A company might even have multiple email templates, including one for new customers or one for unsold estimates.

Current solutions for HVAC newsletters

When it comes to design, HVAC service companies may create their own advertising materials, using graphic design software like Adobe Photoshop or Canva. If design work is out of their wheelhouse, they may hire a graphic designer or find an email marketing template. 

HVAC newsletter templates save time and money

DIY design takes more time, and hiring design services costs more money. Whatever works best for your business needs is the right choice, but using a design template saves time and money, so you can book more HVAC jobs and get your techs out in the field. 

Our template lets you create a clean, informative HVAC email in minutes. Just add your company name, offer, and subject line, then hit send. 

Capture more business with ServiceTitan marketing services

Even with a template, you still have to deal with contact lists and find a way to track results. Or you could automate the process with ServiceTitan Marketing Pro.

Email marketing

Leverage your customer lead data to send automated, targeted emails with professional templates. Apply data tags to segment audiences and send relevant, timely content with a direct call to action. Track ROI for all marketing campaigns, then adjust accordingly.

Direct mail

Build hyper-targeted postcard campaigns for unsold estimates, annual maintenance, aging HVAC system equipment, or other purposes in minutes, then send postcards to your target audience of existing customers or prospects. Choose from pre-built postcard templates, add your business information, and never make another trip to the post office. Marketing Pro data shows exactly how many calls, booked jobs, and revenue each direct mail send generates.

Reputation

Most potential customers conduct Google searches, read online reviews, seek referrals, and check social media before ever hiring an HVAC company. In a highly competitive industry, your HVAC company’s online presence means everything. 

With ServiceTitan, your service techs can send an automatic review request via email or text as soon as they close out the job. You can also manage and respond to customer reviews from multiple social media platforms and review sites all in one place. 

Ads

Online marketing through Google Ads (whether PPC ads, search engine, or display) combined with content marketing and SEO keyword research offers a great marketing strategy to boost brand awareness and show up in local searches. 

Connect Google Ads and Google Analytics accounts to ServiceTitan, which ties internet marketing campaign performance (like clicks to a landing page or clicks to call) to jobs and revenue within your CRM, to provide true ROI and marketing attribution. Use this data to decide which HVAC campaigns to invest more dollars in (the ones that bring you new customers) and which to pause.

How ServiceTitan helps HVAC companies improve operations and drive growth

Marketing helps HVAC companies acquire and nurture their customers, but it’s your business processes and customer service that create loyal customers and word-of-mouth referrals. ServiceTitan HVAC software can help you seamlessly integrate every aspect of your business to maximize efficiency and boost profit. 

ServiceTitan’s cloud-based solution streamlines operations from your office to the field, increasing efficiency and productivity. An email newsletter can go unopened, after all, but an investment in powerful automation software fuels business growth for years to come. 

>> Ready to learn how HVAC software will transform your business? Schedule a demo to see our software features in action.