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A place for contractors to access the best content — articles, webinars, podcasts, industry-leading voices and expert advice, all in one place!
ON-DEMAND WEBINAR
August 15th 2024
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Sr. Manager, Productized Content
ServiceTitan
Full bio
Chief Marketing Officer
Nick’s Plumbing & Air Conditioning Services
Full bio
Director of Integrated Marketing
Scorpion
Full bio
The best marketing channels and tactics to reach new customers
Smart and creative campaigns to reengage your existing customers during slow periods
Insights into how to segment your audience to reach the right customer with the right message at the right time
Whether your dispatch board is looking a little empty or you’re booked out through the summer, now is the right time to turn to the experts and start thinking about the marketing campaigns that can keep your team booked through the rest of the year.
Join industry experts like Ursula O’Hara, CMO of Nick’s Plumbing & Air Conditioning Services, and Sarah Ghirardo, who leads Marketing for the Trades Summit as they share their 5 campaigns to stay booked and busy this summer.
You’ll discover:
Director of Integrated Marketing
Scorpion
Andrew Adams is the Director of Integrated Marketing for Scorpion, where he drives strategic campaigns across corporate marketing, partnerships, and sales. With a deep focus on partnership marketing, Andrew collaborates closely with industry leaders like ServiceTitan to deliver innovative marketing solutions. A sought-after industry expert, he regularly shares insights on marketing best practices and the impact of AI on search trends within the home services sector.
Sr. Manager, Productized Content
ServiceTitan
Sarah joined ServiceTitan 3.5 years ago after working as the Director of Digital marketing for a large residential hvac company for over 4 years. Today, she is the Sr. Manager for the Pro Productized content team. Her team is in charge of making all templates for Pro products. She is also an industry expert SME who helps build product and oversees the Marketing For The Trades Summits to help the trades utilize ServiceTitan and teach marketing for the trades. She is also the previous Director of LadyTitans.
Chief Marketing Officer
Nick’s Plumbing & Air Conditioning Services
Ursula O’Hara is a Chief Marketing Officer based in Houston, TX, with over a decade of experience in marketing management, digital marketing, and strategic planning. Since 2016, she has been instrumental in transforming Nick’s Plumbing & Air Conditioning Services through innovative marketing strategies. Ursula excels in developing comprehensive marketing programs, managing budgets over $1M, and leading high-performing digital teams. She is adept at increasing brand awareness, overseeing traditional and digital advertising campaigns, and enhancing customer experiences. With a robust background in project management, cross-functional collaboration, and marketing analytics, Ursula is committed to achieving business development goals and fostering strategic partnerships.
Ursula holds certifications in Digital Marketing Analytics from MIT Sloan School of Management and Google AdWords. She has also completed professional development courses in SEO Fundamentals, Adobe Spark, Communication Foundations, Critical Thinking for Better Judgement and Decision-Making, Developing Your Emotional Intelligence, and Leading a Marketing Team. Additionally, Ursula is proficient in numerous software applications, including Microsoft Office, Salesforce, Hootsuite, SEM Rush, Moz, Canva, Service Titan, and many others, showcasing her adaptability and technical expertise. Her previous role as a Digital Media Consultant at Hearst Media Houston further honed her skills in digital advertising and client relations, making her a versatile and knowledgeable marketing leader.
Director of Integrated Marketing
Scorpion
Andrew Adams is the Director of Integrated Marketing for Scorpion, where he drives strategic campaigns across corporate marketing, partnerships, and sales. With a deep focus on partnership marketing, Andrew collaborates closely with industry leaders like ServiceTitan to deliver innovative marketing solutions. A sought-after industry expert, he regularly shares insights on marketing best practices and the impact of AI on search trends within the home services sector.
Sr. Manager, Productized Content
ServiceTitan
Sarah joined ServiceTitan 3.5 years ago after working as the Director of Digital marketing for a large residential hvac company for over 4 years. Today, she is the Sr. Manager for the Pro Productized content team. Her team is in charge of making all templates for Pro products. She is also an industry expert SME who helps build product and oversees the Marketing For The Trades Summits to help the trades utilize ServiceTitan and teach marketing for the trades. She is also the previous Director of LadyTitans.
Chief Marketing Officer
Nick’s Plumbing & Air Conditioning Services
Ursula O’Hara is a Chief Marketing Officer based in Houston, TX, with over a decade of experience in marketing management, digital marketing, and strategic planning. Since 2016, she has been instrumental in transforming Nick’s Plumbing & Air Conditioning Services through innovative marketing strategies. Ursula excels in developing comprehensive marketing programs, managing budgets over $1M, and leading high-performing digital teams. She is adept at increasing brand awareness, overseeing traditional and digital advertising campaigns, and enhancing customer experiences. With a robust background in project management, cross-functional collaboration, and marketing analytics, Ursula is committed to achieving business development goals and fostering strategic partnerships.
Ursula holds certifications in Digital Marketing Analytics from MIT Sloan School of Management and Google AdWords. She has also completed professional development courses in SEO Fundamentals, Adobe Spark, Communication Foundations, Critical Thinking for Better Judgement and Decision-Making, Developing Your Emotional Intelligence, and Leading a Marketing Team. Additionally, Ursula is proficient in numerous software applications, including Microsoft Office, Salesforce, Hootsuite, SEM Rush, Moz, Canva, Service Titan, and many others, showcasing her adaptability and technical expertise. Her previous role as a Digital Media Consultant at Hearst Media Houston further honed her skills in digital advertising and client relations, making her a versatile and knowledgeable marketing leader.
Director of Integrated Marketing
Scorpion
Andrew Adams is the Director of Integrated Marketing for Scorpion, where he drives strategic campaigns across corporate marketing, partnerships, and sales. With a deep focus on partnership marketing, Andrew collaborates closely with industry leaders like ServiceTitan to deliver innovative marketing solutions. A sought-after industry expert, he regularly shares insights on marketing best practices and the impact of AI on search trends within the home services sector.
