5 Marketing Campaigns to Stay Booked and Busy

Sarah joined ServiceTitan 3.5 years ago after working as the Director of Digital marketing for a large residential hvac company for over 4 years. Today, she is the Sr. Manager for the Pro Productized content team. Her team is in charge of making all templates for Pro products. She is also an industry expert SME who helps build product and oversees the Marketing For The Trades Summits to help the trades utilize ServiceTitan and teach marketing for the trades. She is also the previous Director of LadyTitans.

Ursula O’Hara is a Chief Marketing Officer based in Houston, TX, with over a decade of experience in marketing management, digital marketing, and strategic planning. Since 2016, she has been instrumental in transforming Nick’s Plumbing & Air Conditioning Services through innovative marketing strategies. Ursula excels in developing comprehensive marketing programs, managing budgets over $1M, and leading high-performing digital teams. She is adept at increasing brand awareness, overseeing traditional and digital advertising campaigns, and enhancing customer experiences. With a robust background in project management, cross-functional collaboration, and marketing analytics, Ursula is committed to achieving business development goals and fostering strategic partnerships.

Ursula holds certifications in Digital Marketing Analytics from MIT Sloan School of Management and Google AdWords. She has also completed professional development courses in SEO Fundamentals, Adobe Spark, Communication Foundations, Critical Thinking for Better Judgement and Decision-Making, Developing Your Emotional Intelligence, and Leading a Marketing Team. Additionally, Ursula is proficient in numerous software applications, including Microsoft Office, Salesforce, Hootsuite, SEM Rush, Moz, Canva, Service Titan, and many others, showcasing her adaptability and technical expertise. Her previous role as a Digital Media Consultant at Hearst Media Houston further honed her skills in digital advertising and client relations, making her a versatile and knowledgeable marketing leader.