Your Plan to $100M: How to Grow and Transform Your Business

Ellen Rohr

Brand & Industry Marketing Lead

ServiceTitan

Ellen Rohr nearly sank her husband’s plumbing company. It seemed like lots of money was moving through the company, but at the end of the month there was never any money left. With the help of great mentors, Ellen figured out how to fix and grow successful businesses. She teaches business planning and financial literacy, helping contractors make business simpler and more profitable.

Now, she shares business-building strategies as a Brand & Industry Marketing Lead for ServiceTitan, the premier operating software for the trades. She is an owner and founder of a drain franchise cleaning concept with more than 60 locations across the country. Ellen is also the author of four un-fussy business books: “Where Did the Money Go?”, “How Much Should I Charge?”, “The Bare Bones Biz Plan” and “The Weekend Biz Plan”.

Lance Bachmann

Lance Bachmann is a visionary entrepreneur and digital marketing pioneer, renowned for his transformational approach to business growth and leadership. With a career spanning multiple industries, Lance is the founder and president of LB Capital, where his motto "Build it to Sell it" drives his mission to elevate and scale companies. He has successfully negotiated multiple high-profile acquisitions, selling companies to private equity firms and building a nine-figure empire through strategic partnerships. Formerly the Vice President of AT&T and founder of the YellowPages.com Premise Division, Lance has been instrumental in shaping the digital marketing landscape. His expertise has earned him national acclaim, including features in Forbes, INC 5000, and Smart CEO, and multiple industry awards, such as the INC 5000 Award and the AVA Digital Award. Lance's entrepreneurial spirit shines through his commitment to education; he frequently speaks at major conferences, universities, and events, sharing his insights on business, marketing, and industry innovation. A bestselling author and dynamic speaker, Lance has inspired thousands of aspiring entrepreneurs with his pragmatic approach to business success. He is a devoted husband and father, continually striving to leave a legacy of resilience, leadership, and strategic foresight.

Ellen Rohr

Brand & Industry Marketing Lead

ServiceTitan

Ellen Rohr nearly sank her husband’s plumbing company. It seemed like lots of money was moving through the company, but at the end of the month there was never any money left. With the help of great mentors, Ellen figured out how to fix and grow successful businesses. She teaches business planning and financial literacy, helping contractors make business simpler and more profitable.

Now, she shares business-building strategies as a Brand & Industry Marketing Lead for ServiceTitan, the premier operating software for the trades. She is an owner and founder of a drain franchise cleaning concept with more than 60 locations across the country. Ellen is also the author of four un-fussy business books: “Where Did the Money Go?”, “How Much Should I Charge?”, “The Bare Bones Biz Plan” and “The Weekend Biz Plan”.

Lance Bachmann

Lance Bachmann is a visionary entrepreneur and digital marketing pioneer, renowned for his transformational approach to business growth and leadership. With a career spanning multiple industries, Lance is the founder and president of LB Capital, where his motto "Build it to Sell it" drives his mission to elevate and scale companies. He has successfully negotiated multiple high-profile acquisitions, selling companies to private equity firms and building a nine-figure empire through strategic partnerships. Formerly the Vice President of AT&T and founder of the YellowPages.com Premise Division, Lance has been instrumental in shaping the digital marketing landscape. His expertise has earned him national acclaim, including features in Forbes, INC 5000, and Smart CEO, and multiple industry awards, such as the INC 5000 Award and the AVA Digital Award. Lance's entrepreneurial spirit shines through his commitment to education; he frequently speaks at major conferences, universities, and events, sharing his insights on business, marketing, and industry innovation. A bestselling author and dynamic speaker, Lance has inspired thousands of aspiring entrepreneurs with his pragmatic approach to business success. He is a devoted husband and father, continually striving to leave a legacy of resilience, leadership, and strategic foresight.

Ellen Rohr

Brand & Industry Marketing Lead

ServiceTitan

Ellen Rohr nearly sank her husband’s plumbing company. It seemed like lots of money was moving through the company, but at the end of the month there was never any money left. With the help of great mentors, Ellen figured out how to fix and grow successful businesses. She teaches business planning and financial literacy, helping contractors make business simpler and more profitable.

Now, she shares business-building strategies as a Brand & Industry Marketing Lead for ServiceTitan, the premier operating software for the trades. She is an owner and founder of a drain franchise cleaning concept with more than 60 locations across the country. Ellen is also the author of four un-fussy business books: “Where Did the Money Go?”, “How Much Should I Charge?”, “The Bare Bones Biz Plan” and “The Weekend Biz Plan”.

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Your Plan to $100M: How to Grow and Transform Your Business

Guest speakers

Lance Bachmann

Ellen Rohr

What you will learn:

Meet your speakers

Lance Bachmann