Increase Prices, Protect Margins - Back 2 Basics Webinar Series

Ashley Baillio

Program Facilitator

ServiceTitan

Ashley Baillio, a program facilitator at ServiceTitan, set on her journey as a trainer for nearly two years before transitioning to her current role last summer. She proudly holds all 4 STCP certifications—trainer, marketer, accountant, and change manager—setting her apart as the only Titan to hold all 4 certifications. Ashley's expertise doesn't stop there; she's also one of the creative minds behind Dash Pop Shop, specializing in crafting unforgettable elopements. Beyond her entrepreneurial ventures, Ashley dedicates her time to empowering women through LadyTitans, where she previously served on the board as the director of events. Additionally, she actively contributes to philanthropic initiatives with Titans for Change, shining a light on our customers who give back. Based in Albuquerque, New Mexico, outside of business hours, you'll often find her enjoying quality time with her partner and their pups.

Ellen Rohr

Brand & Industry Marketing Lead

ServiceTitan

Ellen Rohr nearly sank her husband’s plumbing company. It seemed like lots of money was moving through the company, but at the end of the month there was never any money left. With the help of great mentors, Ellen figured out how to fix and grow successful businesses. She teaches business planning and financial literacy, helping contractors make business simpler and more profitable.

Now, she shares business-building strategies as a Brand & Industry Marketing Lead for ServiceTitan, the premier operating software for the trades. She is an owner and founder of a drain franchise cleaning concept with more than 60 locations across the country. Ellen is also the author of four un-fussy business books: “Where Did the Money Go?”, “How Much Should I Charge?”, “The Bare Bones Biz Plan” and “The Weekend Biz Plan”.

Ashley Baillio

Program Facilitator

ServiceTitan

Ashley Baillio, a program facilitator at ServiceTitan, set on her journey as a trainer for nearly two years before transitioning to her current role last summer. She proudly holds all 4 STCP certifications—trainer, marketer, accountant, and change manager—setting her apart as the only Titan to hold all 4 certifications. Ashley's expertise doesn't stop there; she's also one of the creative minds behind Dash Pop Shop, specializing in crafting unforgettable elopements. Beyond her entrepreneurial ventures, Ashley dedicates her time to empowering women through LadyTitans, where she previously served on the board as the director of events. Additionally, she actively contributes to philanthropic initiatives with Titans for Change, shining a light on our customers who give back. Based in Albuquerque, New Mexico, outside of business hours, you'll often find her enjoying quality time with her partner and their pups.

Ellen Rohr

Brand & Industry Marketing Lead

ServiceTitan

Ellen Rohr nearly sank her husband’s plumbing company. It seemed like lots of money was moving through the company, but at the end of the month there was never any money left. With the help of great mentors, Ellen figured out how to fix and grow successful businesses. She teaches business planning and financial literacy, helping contractors make business simpler and more profitable.

Now, she shares business-building strategies as a Brand & Industry Marketing Lead for ServiceTitan, the premier operating software for the trades. She is an owner and founder of a drain franchise cleaning concept with more than 60 locations across the country. Ellen is also the author of four un-fussy business books: “Where Did the Money Go?”, “How Much Should I Charge?”, “The Bare Bones Biz Plan” and “The Weekend Biz Plan”.

Ashley Baillio

Program Facilitator

ServiceTitan

Ashley Baillio, a program facilitator at ServiceTitan, set on her journey as a trainer for nearly two years before transitioning to her current role last summer. She proudly holds all 4 STCP certifications—trainer, marketer, accountant, and change manager—setting her apart as the only Titan to hold all 4 certifications. Ashley's expertise doesn't stop there; she's also one of the creative minds behind Dash Pop Shop, specializing in crafting unforgettable elopements. Beyond her entrepreneurial ventures, Ashley dedicates her time to empowering women through LadyTitans, where she previously served on the board as the director of events. Additionally, she actively contributes to philanthropic initiatives with Titans for Change, shining a light on our customers who give back. Based in Albuquerque, New Mexico, outside of business hours, you'll often find her enjoying quality time with her partner and their pups.

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Increase Prices, Protect Margins - Back 2 Basics Webinar Series

Guest speakers

Ellen Rohr

Ashley Baillio

What you will learn:

Meet your speakers

Ellen Rohr