We hear it every year: advertising is getting increasingly expensive, and business owners are left wondering how to meet revenue goals. Join us for a dynamic panel discussion on the current state of home services marketing, where you’ll learn tips and tricks to improve your advertising and marketing efforts. Industry experts will share their proven strategies for attracting and retaining customers in today's competitive landscape. Gain actionable insights into effective digital marketing tactics, traditional methods that still work, and emerging trends shaping the future of home services marketing.
ON-DEMAND WEBINAR
Insider Tips & Tricks for 2025 Marketing Success
February 27th 2025
Guest speakers
Andrew Adams
Director of Integrated Marketing
Scorpion
Full bio
Sarah Ghirardo
Director, Marketing Pro Content
ServiceTitan
Full bio
Patrick Fee
Owner
Mr. Drain Plumbing
Full bio
Amy Hart
Owner
Continental Plumbing
Full bio
What you will learn:
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Learn from home services business owners on how they’re getting the most impact from their marketing
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Discover actionable ways to improve your marketing efforts in 2025
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Understand new marketing trends and things to watch for throughout the year
Watch On-demand!
Meet your speakers
Amy Hart
Owner
Continental Plumbing
Amy is a seasoned business owner, industry leader, and advocate for operational excellence in the trades. As the co-owner of Continental Plumbing Services, LLC, she has built a highly regarded, customer-focused company that blends expertise with exceptional service.
She currently serves as the President of the Florida Association of PHCC (Plumbing-Heating-Cooling Contractors) and as the Advisory Council Chair of QSC (Quality Service Contractors), where she helps shape best practices and drive industry standards. In addition, she is a ServiceTitan Certified Administrator, leveraging technology to streamline operations, enhance customer experience, and improve business efficiency.
As a former educator and passionate advocate for workforce development, Amy is dedicated to supporting apprenticeship programs that create opportunities for the next generation of skilled tradespeople. She believes in the power of hands-on training, mentorship, and education to strengthen the industry and provide rewarding career paths.
Andrew Adams
Director of Integrated Marketing
Scorpion
Andrew Adams is the Director of Integrated Marketing for Scorpion, where he drives strategic campaigns across corporate marketing, partnerships, and sales. With a deep focus on partnership marketing, Andrew collaborates closely with industry leaders like ServiceTitan to deliver innovative marketing solutions. A sought-after industry expert, he regularly shares insights on marketing best practices and the impact of AI on search trends within the home services sector.
Sarah Ghirardo
Director, Marketing Pro Content
ServiceTitan
Sarah Ghirardo, Director of Pro Content at ServiceTitan, is a powerhouse in the trades, driving AI innovation, marketing strategy, and leadership development. With nearly a decade in the industry—including 4.5 years in HVAC marketing—she now leads education, content, and growth initiatives that empower contractors to scale their businesses. As the host of the TradeMarke Podcast and a speaker at 100+ industry events, Sarah is a passionate advocate for AI, leadership, and women in the trades, pushing boundaries to shape the future of home services.
Patrick Fee
Owner
Mr. Drain Plumbing
Patrick is the Co-Founder of Mr. Drain Plumbing, a respected professional with 25 years of experience in the plumbing industry. His dedication to both his business and his family has been the cornerstone of his success. Patrick’s true passion for his work is evident in his hands-on approach and unwavering commitment to providing top-notch service to his customers, known for his integrity, Patrick has built a reputation for reliability and excellence in his business.
Amy Hart
Owner
Continental Plumbing
Amy is a seasoned business owner, industry leader, and advocate for operational excellence in the trades. As the co-owner of Continental Plumbing Services, LLC, she has built a highly regarded, customer-focused company that blends expertise with exceptional service.
She currently serves as the President of the Florida Association of PHCC (Plumbing-Heating-Cooling Contractors) and as the Advisory Council Chair of QSC (Quality Service Contractors), where she helps shape best practices and drive industry standards. In addition, she is a ServiceTitan Certified Administrator, leveraging technology to streamline operations, enhance customer experience, and improve business efficiency.
As a former educator and passionate advocate for workforce development, Amy is dedicated to supporting apprenticeship programs that create opportunities for the next generation of skilled tradespeople. She believes in the power of hands-on training, mentorship, and education to strengthen the industry and provide rewarding career paths.
Andrew Adams
Director of Integrated Marketing
Scorpion
Andrew Adams is the Director of Integrated Marketing for Scorpion, where he drives strategic campaigns across corporate marketing, partnerships, and sales. With a deep focus on partnership marketing, Andrew collaborates closely with industry leaders like ServiceTitan to deliver innovative marketing solutions. A sought-after industry expert, he regularly shares insights on marketing best practices and the impact of AI on search trends within the home services sector.
Sarah Ghirardo
Director, Marketing Pro Content
ServiceTitan
Sarah Ghirardo, Director of Pro Content at ServiceTitan, is a powerhouse in the trades, driving AI innovation, marketing strategy, and leadership development. With nearly a decade in the industry—including 4.5 years in HVAC marketing—she now leads education, content, and growth initiatives that empower contractors to scale their businesses. As the host of the TradeMarke Podcast and a speaker at 100+ industry events, Sarah is a passionate advocate for AI, leadership, and women in the trades, pushing boundaries to shape the future of home services.
Patrick Fee
Owner
Mr. Drain Plumbing
Patrick is the Co-Founder of Mr. Drain Plumbing, a respected professional with 25 years of experience in the plumbing industry. His dedication to both his business and his family has been the cornerstone of his success. Patrick’s true passion for his work is evident in his hands-on approach and unwavering commitment to providing top-notch service to his customers, known for his integrity, Patrick has built a reputation for reliability and excellence in his business.
Amy Hart
Owner
Continental Plumbing
Amy is a seasoned business owner, industry leader, and advocate for operational excellence in the trades. As the co-owner of Continental Plumbing Services, LLC, she has built a highly regarded, customer-focused company that blends expertise with exceptional service.
She currently serves as the President of the Florida Association of PHCC (Plumbing-Heating-Cooling Contractors) and as the Advisory Council Chair of QSC (Quality Service Contractors), where she helps shape best practices and drive industry standards. In addition, she is a ServiceTitan Certified Administrator, leveraging technology to streamline operations, enhance customer experience, and improve business efficiency.
As a former educator and passionate advocate for workforce development, Amy is dedicated to supporting apprenticeship programs that create opportunities for the next generation of skilled tradespeople. She believes in the power of hands-on training, mentorship, and education to strengthen the industry and provide rewarding career paths.
