Social Media for Garage Door Businesses: Definitive Guide

How Can Garage Door Businesses Leverage Social Media?

Garage door contractors can leverage social media in two main ways: through organic social media content and paid advertising. 

Organic social media

This type of social media marketing involves creating and sharing content without paying for advertising. This content usually aims to inform, entertain, and engage your target audience. 

Organic social media content can include videos, photos of completed projects, industry tips, or behind-the-scenes looks at your business. 

Like other types of organic marketing strategies (e.g., local SEO, blog posts) organic social media takes time to generate results and requires consistent effort. 

Paid social media advertising

With paid social media, you can target specific demographics when advertising your garage door business on social media platforms.  

Although this is a paid advertising method, it’s still affordable compared to traditional advertising, like television or print. 

Some ways to advertise your business on social media include pay-per-click (PPC) ads, paid partnerships, or influencer collaborations.  

By targeting people based on specific demographics and interests, your ads are more likely to reach those who actually need your garage door services. As a result, you get higher-quality leads and can maximize your ROI. 

ServiceTitan’s Marketing Pro – Ads supports garage door contractors in their advertising campaigns. 

This feature, part of the Marketing Pro Full Suite, lets users track ad performance, uncover wasted ad spend, and optimize their marketing campaigns. 

You can connect your Google Ads and Google Analytics accounts to ServiceTitan for accurate tracking and campaign ROI insights

With Marketing Pro’s full-funnel digital ads dashboards, garage door contractors can easily see which ad campaigns are the most profitable and allocate their budget more effectively. 

If you’re unsure how social media can benefit your business, the next section is for you. We’ll discuss how social media can support your garage door business.

How Do Social Media Benefit Garage Door Repair Businesses?

With over 5 billion users in 2024, social media gives garage door repair businesses big opportunities to reach and connect with more people and increase their brand visibility. 

Here are some benefits: 

• Increases brand awareness: A strong social media presence can build brand awareness, helping you reach people who may not have known about your services. 

When people like your content, they may follow you, giving you a free channel to market your services directly to them. 

• Builds credibility: With so many people on social media today, people kind of expect businesses to have a presence there. 

Regularly posting updates, engaging with followers, and sharing customer testimonials show people your business is active and reliable. 

• Drives website traffic: Both organic and paid social media advertising can bring more people to your website. 

You can boost website traffic and increase your sales by sharing links to your site or blog and promoting special offers.

While it may take time, consistency can get you the desired results. 

• Improves customer experiences: When you actively engage with your customers on social media, you can quickly address their questions, concerns, and feedback. 

The easier you are to reach, the more valued and supported your customers will feel, and the more they will trust you.  

• Introduces your services: According to The 2023 Sprout Social Index, 68 percent of people follow brands on social media to stay up-to-date with products or services.

Social media platforms are a great place to be visible and keep your audience engaged.

How to Start Marketing Your Garage Door Business on Social Media

Social media marketing can sound daunting for a garage door contractor. 

Luckily, we’ve made it simpler with these six proven steps you can take to start your social media journey.

Let’s look closely at each one of these steps.

1. Define your audience

To create content that resonates with your audience, you must first know who that audience is. 

Here are some things to consider when defining your social media audience:

• What are their demographics? Characteristics like age, gender, location, and income level help you understand who will most likely need your garage door repair services. 

• What are their interests and behaviors? Knowing what your audience values, what motivates them, and how they spend their time online will help you create relevant content. 

• Which services are relevant to them? Does your audience need residential, commercial, or industrial services? 

2. Select the right platforms

Not all social media platforms are created equal. The ones you choose to market depend on your target audience. 

For example, homeowners might be more active on Facebook and Instagram, while commercial clients might engage more with LinkedIn. 

To help with these, here’s a brief overview of each platform’s strengths:

• Facebook has a broad user base and can expand your reach through photo and video posts or customer testimonial shares. You can also use paid ads on Facebook in addition to organic posts. 

• Instagram is great for sharing before-and-after photos of your jobs or stories for engaging content. It might work best for younger homeowners. 

• LinkedIn is the go-to platform for B2B garage door repair marketing and connecting with commercial clients. 

If you’re unsure which platforms to focus on, start by analyzing your competitors. You’ll see below why looking at what similar businesses do is important. 

3. Analyze your competitors

This doesn’t mean copying them or duplicating their strategies. 

Instead, competitor analysis can help you discover gaps, gain inspiration, and use competitors' successes and failures as a learning tool for your approach. 

Competitor analysis includes identifying your competitors, evaluating their social media presence, analyzing their content, and monitoring their posting frequency. 

4. Generate content ideas

Once you know who your audience is, have the right platforms, and have some inspiration from your competitors, you are ready to create content. 

But what to post about, you might ask. 

Here are some ways you can generate social media content ideas for your garage door business:

• Answer questions your clients have: What are the common questions and concerns your clients raise? Answering those means creating informational content that adds value to your audience and positions you as an expert in your field. 

You can write informational content through FAQs, how-to guides, or troubleshooting tips. 

• Check your competitors: Again, it’s worth peeking at what your rivals do. What kind of content do they post? Get some ideas from them and put your personal spin on similar topics. 

• Ask AI: AI is everywhere today, so don’t let it pass by your garage door business. You can use AI tools like ChatGPT to brainstorm content ideas. 

• Ask your CSRs: Your customer service representatives are on the front lines in daily customer interactions. 

Ask them about the questions and issues customers frequently raise and use these ideas to create content that answers real customer needs and concerns.  

We’ll also provide some ideas for content posts later in the article.

5. Create your content calendar

A content calendar helps you plan, organize, and schedule your social media posts to ensure consistency. 

Some quick marketing tips for creating a content calendar:

• Decide what you want to get out of your social media content marketing. Brand awareness? More website traffic? More garage door leads? Whatever it is, be clear on this from the beginning. 

• While consistency is key, being realistic about how frequently you can post high-quality content on social media is also important. So, decide how often you want to post on each platform. 

• Use informational content, promotional posts, and customer testimonials to be as relevant as possible to your audience. 

6. Track results

As with any marketing strategy, you need to track the results of your social media efforts to understand what’s working and what’s not. 

Here are some key metrics to track:

• Reach: This metric shows how many people have viewed your content and measures the effectiveness of your content distribution. 

• Engagement: This includes likes, comments, and shares and indicates how valuable and relevant your content is. 

• Shares: Shares indicate how often users share your content with their own networks and measure how viral your posts are. 

• Clicks: These indicate how well your content motivates social media users to engage with your posts. 

These actionable steps will help you market your garage door business on social media. 

Social Media Post Ideas for Garage Door Repair Businesses

You might think that as a garage door repair business, you don’t have a lot of room for experimentation on social media. 

Well, that couldn’t be farther from the truth. With a little creativity and strategic planning, you can create social media content that boosts your online presence.

1. Informational content

Creating and posting informational content on social media has a key benefit: it builds trustful relationships with your audience. 

Informational content can include garage door repair tips, DIY tutorials, or educational blogs or videos. 

For example, you can post about ‘5 Signs Your Garage Door Needs Repair’ or create a video tutorial on properly lubricating garage door parts.

For inspiration, here’s an informational video that Precision Garage Doors posted on TikTok on how to check a garage door that’s not working properly. 

2. Case studies

Case studies showcase your expertise and build credibility and trust. 

For garage door repair businesses, sharing case studies on social media can highlight challenging repairs, innovative solutions, and customer satisfaction. 

3. Testimonials

Sharing customer testimonials on social media can be a powerful way to build trust and attract potential customers. 

An Emplifi study shows that 71 percent of consumers have more trust in a business with positive testimonials and reviews. 

Ideas for sharing testimonials on your social media account include posting quotes from happy customers along with their photos or a snapshot of the completed job. 

Although they are harder to create, video testimonials take it up a notch and offer a more personal touch.

4. Behind the scenes

Another type of post that helps you build a stronger connection with your followers is behind-the-scenes content. 

You humanize your business by giving your audience a glimpse of your team at work or your day-to-day operations. People are likelier to relate and engage with a garage door business that feels approachable and transparent. 

Some ideas for you here are:

• Sharing photos and videos of your workshop

• Introducing your team

• Posting a time-lapse of a garage door installation 

5. Giveaways & contests

According to Tailwind, Instagram accounts that hold contests grow their followers 70 percent faster than those that don’t. 

Giveaways and contests are great for multiple reasons. They drive engagement, increase brand visibility, and attract new followers. 

Why?

When participants share your contest with their networks, you reach more people. 

To post a giveaway or contest on social media:

• Create a contest post where followers must like, comment, and share your post to enter. 

• Offer a prize, like a free garage door check or a discount on future repairs. 

6. Business news

Social media is all about engagement and staying connected. 

When you regularly post updates with the latest news about your business, you keep your audience informed and involved. 

Sharing business news can include posts about new garage door services, team achievements, success stories, or industry prizes. 

For example, if you recently started a new service, like smart garage door installations, post about it on your social media account. It will build credibility and trust and keep your followers engaged. 

News can also include team anniversaries or other celebrations. 

Vanessa Gonzales, co-owner and co-founder of Albuquerque Plumbing, Heating & Cooling, revealed that the company uses social media to share various team milestones. 

“We like to use social media to brag on our team,” she says. “We celebrate birthdays, anniversaries, and other milestones. We’ll post our team member of the month. We keep it social. That’s what social media is.”

7. Before and after content

The last social media post idea for garage door businesses is before and after content. 

These posts showcase the quality and impact of your services and demonstrate the value you bring to your customers. 

Don’t know where to start? Post photos of a worn-out, malfunctioning garage door alongside images of the newly installed or repaired door. You can also write a brief description of the job and how you solved the problem. 

Take this video from TC Garage Door, for example. 

In less than 30 seconds, you can see how the garage door worked before and after the repair. Short and sweet.

Garage Door Repair Social Media Marketing Best Practices

Let’s explore social media marketing best practices for garage door repair businesses.

Encourage reviews

We already discussed the importance of customer reviews and how they can boost your reputation. 

Encourage customers to leave reviews by making it easy for them to do so. 

With ServiceTitan, it’s easy to take control of your online reputation. 

Through the Reputation feature, you can automatically send customers a link to request feedback on the job.

Plus, you can manage all your reviews from the Review Dashboard and get insightful data on the top-performing technicians and jobs.

In 2021, Nova Basement Systems had 19 Google reviews, averaging 3.4 stars. One year later, after using ServiceTitan’s Marketing Pro – Reputation, the business reached 122 reviews and a 4.7-star rating. 

“Marketing Pro provides a very streamlined way for people to share their experience,” says Mark Strauss, Nova’s communications director. “That's where the software, the marketing, the language, the sales, the business, the growth, the morale—they all meet.”

Use relevant hashtags

Hashtags are metadata tags prefaced by the hash symbol #. They categorize your posts and make them discoverable to a wider audience. 

Use relevant and branded hashtags to reach people interested in your services, such as #GarageDoorRepair, #GarageDoorInstallation,#GarageDoorRepairCompany, or #YourBusinessName.

Respond to comments

A strong social media presence involves being active and interacting with your followers. 

By swiftly responding to comments, you show your audience that you care about their opinions and want to connect with them. 

Your responses can be as simple or specific as acknowledging their feedback with a thank you or answering any questions they may have.   

Test different content types

You can’t really know what kind of content works best with your audience unless you test various formats and topics. 

As a garage door contractor, you can experiment with visual content like video tutorials or before-and-after photos. 

Educational posts like tips, how-tos, or informative articles about garage door maintenance and repair can also resonate with your target audience. 

Use the data

One of the best things about social media platforms is that they provide a wealth of analytics and insights. 

When you track and measure your marketing efforts, you know what works and what needs improvement. 

For example, you can analyze which type of post performs best or which days and times generate the highest engagement. Knowing these things helps you adjust your strategy to maximize your social media efforts. 

Distribute to other channels when possible

Another best practice for boosting your social media reach is to put your content on multiple platforms. 

For example, you can turn an article into a social media post or a segment in your email newsletter. This way, you’ll maximize your content’s exposure and reinforce your brand’s presence across multiple channels. 

With ServiceTitan’s Marketing Pro – Email software, you can easily send your social media content as newsletters to your subscribers and automate your campaigns.

To speed up your email newsletter creation, you can choose from ServiceTitan’s large library of customizable email templates. Then, you use ServiceTitan’s reporting tool to create a marketing scorecard and track the ROI of your campaigns.

Be consistent with your content

Consistency is key to building a strong social media presence. 

According to Adobe, social media algorithms favor accounts that post consistently. This can create the “snowball effect,” where more engagement leads to even more reach. 

As we already mentioned, a content calendar can help you keep your social media posting consistent and in flow.

How Can You Select the Best Garage Door Repair Social Media Services?

If social media management and marketing seems too much for you to do alone, you can outsource it to an agency. 

Professional agencies have the expertise and resources to help you maximize your social media efforts. 

To make sure you choose the best marketing agency for your garage door repair business: 

• Ask to see work samples: Previous projects can show the agency’s experience with creating engaging content on social media. 

When reviewing work samples, consider the quality of visuals, post engagement, and professionalism. 

• Ask for case studies: Case studies should provide detailed information on digital marketing strategies, goals, and the results the agency achieved. 

• Ask if the agency has experience in the garage door industry: The more experience an agency has in your industry, the better the fit it could be for your needs. 

It is already familiar with common customer concerns, industry terms, and effective strategies. 

• Read online reviews: When reading online reviews, look for patterns in customers’ feedback to spot strengths and potential weaknesses in the agency’s marketing services. 

Over to You

Social media marketing has a lot to offer to garage door businesses like yours. 

It increases online visibility, generates garage door leads, and connects you with your target audience. 

Other marketing channels like search engine optimization and garage door software like ServiceTitan can complement your social media efforts. 

Consider integrating these tools to maximize your reach and boost your social media presence. 

ServiceTitan is an all-in-one software that home service companies use to automate business processes. Over 100,000 contractors across the country use the tool.