The home service industry has been growing in leaps and bounds for a while now. Verified Market Research predicts the industry will expand at a compound annual growth rate (CAGR) of 21.14 percent between 2022 and 2030.
The justification for this forecast isn’t far-fetched.
The growing use of smartphones and digital platforms has caused more people to use online channels to find help fixing their broken faucets, unclogging their toilets, and performing other household tasks.
Many people also find service-based businesses attractive investments since they have low startup costs, can easily be scaled up to meet demand, and are highly profitable. Their high profitability has caught the attention of private equity firms, which are aggressively investing in them.
If you wish to start your own home service business to leverage the industry’s profitability, picking a niche to specialize in can be daunting. That’s why we’ve decided to do some of the work for you.
This article explores 20 profitable home service business ideas for setting up your new business full-time or as a side hustle. We’ll also discuss picking the best idea and using ServiceTitan to run your business successfully.
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1. Residential Cleaning Services
These days, homeowners typically spend a significant portion of their day at work, with little or no time to deep clean their homes. Hence, they prefer hiring experts with specialized tools and chemicals to remove stubborn stains and deep clean their homes.
Working with a home cleaning agency for a while is advisable to learn the ins and outs of deep cleaning homes. Once you’ve understood the cleaning process and obtained the necessary licenses, invest in essential house cleaning tools and supplies.
Startup Costs: Range between $2,000 and $10,000
Earnings Potential: $30,000-$50,000 per annum
Target Market: Busy professionals with no time to clean their homes.
2. Lawn Care and Landscaping
Homeowners love a well-manicured lawn for various reasons. Some love the aesthetic appeal it gives to the house, and others want to win the competition with other neighbors for the best-looking lawns.
However, lawn care and landscaping can be daunting. Not everyone knows how to cut grass to the correct height, determine the amount of water needed to survive, or when to apply fertilizer to make it blossom. This challenge creates a demand you can tap into by offering lawn care and landscaping services.
Your responsibilities will include lawn edging, mowing, weed control, landscape design, and more. You could also pair this service with helping homeowners install and maintain irrigation or sprinkler systems.
Before offering this service, you must invest in lawnmowers, leaf blowers, basic hand tools, transport vans, and edgers.
Startup Costs: Range between $42,000 and $168,000
Earnings Potential: An average of $203,509 per annum
Target Market: Homeowners who live in urban areas.
3. HVAC Installation and Repair
HVAC installation and repair is one of the most lucrative home service businesses. That’s because everyone needs the service. Plus, it’s not seasonal; customers need heaters to keep warm in the winter and air conditioning systems to be comfortable in summer. You can also generate more revenue and build a larger customer base by pairing it with air duct cleaning services.
Before setting up your HVAC business, register for the appropriate licenses and certifications. After your certification, consider working under someone for a while to gain practical experience.
Startup Costs: Range between $2,000 and $100,000+
Earnings Potential: $50,000+ per annum
Target Market: Everyone who owns or rents a home.
4. Pest Control Services
Homeowners are concerned about crawling insects and rodents running around their homes because they can cause damage and spread diseases. Seeing a cockroach makes some people almost want to jump out of their skin.
This fear and hatred for pest infestations create a business opportunity you can capitalize on by offering pest control services.
To become a pest infestation specialist, enroll in the necessary training programs. Once certified, invest in the essential tools and chemicals, and then promote your services to local residents.
Startup Costs: Around $10,000 to $50,000
Earnings Potential: $100,000+ per annum
Target Market: Financially buoyant homeowners who can afford to pay for pest control services.
5. Handyman Services
Handymen help homeowners with various minor repair and maintenance tasks around the house. Their duties include lawn mowing, installing electrical fixtures, repairing power outlets, changing window shutters, and fixing faulty faucets.
Handyman service businesses have a low barrier to entry. All you need is a basic understanding of whatever niche you wish to specialize in.
Startup Costs: Range between $2,000 and $10,000
Earnings Potential: $30,000 to $60,000 per annum
Target Market: Every homeowner with sufficient income.
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6. Window Cleaning
Houses with hazy windows covered in layers of dust and grime are unattractive. That’s why window cleaners are in demand. Fortunately, the startup costs are minimal since it doesn’t require specialized equipment. You only need buckets, a ladder, hoses, and window wipers.
Startup Costs: Around $3,000
Earnings Potential: $19,000 to $38,000 per annum
Target Market: Homes in areas exposed to dust and dirt.
7. Pool Maintenance
Pools require consistent maintenance, especially since the water directly touches people’s skin and can occasionally enter the body through various openings. Chemical impurities and parasites from waste accumulating in the pool can cause diseases, skin irritations, and infections.
As a pool maintenance specialist, you’ll remove debris, test and balance pool water pH levels, empty pumps, and clean filters. You can also sell packages that include periodic maintenance, inspections, chemical testing and balancing, and algae removal.
Startup Costs: Range between $27,000 and $84,000
Earnings Potential: $80,000 to $100,000 per annum
Target Market: Homeowner associations, real estate agencies, pool owners, and property managers.
8. Junk Removal and Hauling
Property owners usually hire junk removal services to help remove unwanted appliances, furniture, and debris generated by renovations, decluttering, and disasters.
In addition to having strong hands and a readiness to work, you’ll need to buy a van, some tools, and hire an extra hand.
Startup Costs: Ranges between $2,000 and $25,000
Earnings Potential: $116,000 per annum
Target Market: Homeowners, renters, and home sale organizers.
9. Electrical Services
Electricians are always in high demand because electricity is so vital to homes. Electrical appliances may suddenly fail, the light bulb in the living room may stop working, and so on.
Becoming a certified electrician can build a burgeoning business off these electrical issues. Simply follow the certification path set by your jurisdiction’s authority. Attend a training school or learn the ropes of the trade by working under an experienced electrician.
Startup Costs: Range between $60,000 and $200,000
Earnings Potential: $60,000 to $150,000 per annum
Target Market: Homeowners, renters, and property owners.
10. Plumbing Services
Like electricians, plumbers are always in high demand. All modern properties need pipes to deliver water to various parts of the property. Eventually, homeowners will need a plumber to fix shower heads, replace broken faucets, evacuate septic waste, and replace burst pipes.
That’s why plumbing is such a great home service business idea.
To become a plumber, you must undergo rigorous training to get the proper certifications and work under an experienced plumber to gain the necessary skills.
Startup Costs: Range between $10,000 and $50,000
Earnings Potential: Around $56,000 per annum
Target Market: Every homeowner, renter, and property owner.
11. Appliance Repair
Today’s homes are filled with appliances like dishwashers, televisions, and dryers, which we’ve come to rely on. However, they break or malfunction occasionally due to wear and tear, and homeowners rarely have the time or technical expertise to fix them.
Offering appliance repair services can help homeowners save money on replacements. To generate more revenue, you could also combine appliance repairs with electrical services.
Startup Costs: Range between $77,500 and $185,000
Earnings Potential: $30,000 to $50,000 per annum
Target Market: Every homeowner, renter, and property owner.
12. Carpet and Upholstery Cleaning
Carpets and upholstered furniture spruce up homes' appearance. Everyone loves the warmth, elegance, and style they bring to spaces.
However, they can quickly become filthy and dingy, especially when pets and kids are in the house. Not every homeowner has the time to vacuum the carpet or upholstery, dry clean it, and pass it through steam to remove stubborn stains.
Instead, they prefer to pay someone else to clean up the mess. This creates a gap you can fill by offering carpet and upholstery cleaning services.
Carpet and upholstery cleaning is an ideal business idea for anyone who loves working with their hands and has worked as a professional cleaner.
Startup Costs: $5,000 or less
Earnings Potential: $75,000 to $250,000 per annum
Target Market: Homeowners with kids or pets.
13. Pressure Washing
Pressure washers use high-pressure water to clean external and internal surfaces like patios, decks, and driveways. They are in high demand in areas where dirt, grime, mold, mildew, and other contaminants build up and spoil the appearance of homes.
To use this business idea, you must have a power washing certification, which you can obtain by enrolling in online courses and programs. After becoming certified, you must purchase a reliable power washer, cleaning chemicals, and the appropriate protective equipment.
Startup Costs: $1,975 to $4,900
Earnings Potential: $45,073 per annum
Target Market: Property owners or renters.
14. Roofing Services
To earn more per project, consider starting a roofing company that helps homeowners replace, repair, maintain, inspect, and install roofs.
Although the work can sometimes be daunting, the profit margin for each project justifies the effort you put into it. Plus, the job won’t be too demanding if you’re not scared of large projects and collaborating with workers from other trades.
Startup Costs: $78,500 to $250,000
Earnings Potential: $60,000 to $100,000 per annum
Target Market: Homeowners with old roofs or those living in storm-prone areas.
15. Gutter Cleaning
Gutter cleaning is essential to maintaining properties. It prevents water from overflowing from the roof and damaging lawns, interior walls, and the foundation. ALeavesnd detritus can also clog gutter guards, attracting mosquitoes and pests and creating a health hazard.
Despite their importance, cleaning gutters and installing screens can be physically demanding and pose a safety risk for people who can’t climb ladders. That’s why most homeowners prefer to outsource the service to a home service company.
Gutter cleaning requires little or no training. You only need rubber gloves, a ladder, trash bags, and brushes with firm bristles.
Startup Costs: $3,800 to $9,500
Earnings Potential: Average income of $50,000 to $100,000 per annum
Target Market: Property owners and renters.
16. Painting Services
Applying coats of paint to homes’ exteriors and interiors is a profitable business idea that will endure for years. People always want to enhance their homes' appearance, match current trends, and protect surfaces from deterioration.
While no formal education is required to become a painter, it’s expected that you should know color theory to pick the best paint palettes and how to manipulate a paintbrush. You can learn these skills from short online courses or working under a veteran painter.
If you already have these skills, invest in the basic painting tools: buckets, ladders, paint brushes, and rollers.
Startup Costs: Between $35,500 and $107,00
Earnings Potential: $50,000 to $100,000 per annum
Target Market: Every homeowner, renter, and property owner.
17. Security System Installation
You can build a business by installing security systems in people's homes, such as motion sensors, smart locks, CCTV systems, alarm systems, and fire alarms.
This business idea is recession-proof and profitable since homeowners’ top priority is security. Everyone has valuables they want to secure.
Depending on state regulations, you may require specific licenses and certifications to install security systems. You also need basic electrical skills, locksmith expertise, and a solid understanding of the internal components of security systems.
Startup Costs: $20,000 to $100,000
Earnings Potential: Average income of $60,000 to $100,000 per annum
Target Market: Every homeowner, renter, and property owner.
18. Garage Door Repair and Installation
Garage door systems have multiple cables and springs that require specialized knowledge to install, repair, and maintain.
That’s where you come in. You can offer to repair and install garage doors so people can securely store their assets and park their vehicles without fear in their garages.
Before turning this idea into a profitable business, enroll in vocational training or apprenticeship programs to learn hands-on skills.
Startup Costs: $15,000 to $63,000
Earnings Potential: $100,000+ per annum
Target Market: Homeowners in suburban areas.
19. Moving and Packing Services
Anyone who has relocated knows loading and unloading belongings from the truck is physically demanding. It’s even more challenging for those without a muscular build or people suffering from disabilities. That’s why most people outsource it to movers and packers.
There is no educational requirement to be a mover and packer. However, you must have a driving license and at least one employee to help you unload and package fragile items.
Startup Costs: $10,000 to $50,000
Earnings Potential: Average income of $33,150 per annum
Target Market: People relocating to new areas or students moving to and from college campuses.
20. Chimney Cleaning and Repair
Helping homeowners eliminate dangerous creosote buildup in their chimneys to prevent fires and maintain indoor air quality is a profitable business idea, especially in areas where most houses have chimneys.
Depending on your state, you may have to pay for some licenses and take some tests. You can also enroll in the Chimney Safety Institute of America’s chimney sweep course to boost your credibility.
Learn how to set up your chimney cleaning business
Startup Costs: Around $27,288 to $87,009
Earnings Potential: Average income of $50,000 to $80,000 per annum
Target Market: Homeowners or renters.
Why Is It a Good Idea to Start a Home Service Business in 2025?
Research from Technavio predicts the home services market will grow at a CAGR of 40.34 percent between 2023 and 2028, making it one of the most profitable business models in the United States.
This number may seem outrageous, but it’s unsurprising considering current trends. Technology is evolving at jet speed, and consumer behavior has radically changed.
Due to technological advancements and an astronomical increase in the world’s population, the construction of private residential homes has increased. These homes and their appliances must be installed, maintained, and repaired, thus creating a steady revenue stream for home service companies.
The rise of digital technology has made it easy for customers to find and book appointments online. Some have their local plumber on speed dial, and others simply search for a local plumber on Google whenever a pipe bursts.
This convenience in the job booking process, due to technology, has increased the number of work calls home service businesses receive daily.
Concurrently with the rise of digital technology, people are increasingly spending more time at work, making them too busy for domestic tasks. Therefore, they outsource most of those tasks to a home service provider.
This all makes the home service industry very profitable.
Home service businesses also offer a lucrative, scalable opportunity with low barriers to entry. You can start small with a single service and gradually expand your business by adding more services and investing in additional tools.
How Can You Choose the Right Home Service Business?
There are endless possibilities for creating a home service business, such as pool cleaning, garage door installation, epoxy floor coatings, or window washing.
However, that doesn’t mean you can randomly select just any business idea. There are still factors you must consider when weighing your options to maximize your chances of success.
Here’s a checklist you can use to pick the type of service to offer:
Assess your skills and experience: Audit your current skills and the experience you have garnered over the years. For example, it’s wise to set up a window cleaning business if you once worked in a car wash or cleaning agency.
Consider startup costs: Count the cost before selecting a home service business idea. Pick one with startup costs that you can afford.
Analyze local market demand: Take stock of what customers need. Are they always waiting for a plumber from two towns away to fix an overflowing toilet? Are they primarily working-class people who need help cleaning their houses?
Evaluate competition: Offer services your competitors have ignored, as long as customers demand them.
Determine scalability: Pick a business idea you can quickly scale in response to customer demand trends.
Consider licensing and certification requirements: Ensure you comply with licensing and certification requirements for the trade you specialize in.
Evaluate customer retention potential: Pick a trade that will generate repeat customers, reducing your reliance on new customer acquisition.
Think about future trends: By thinking of future trends, you can better identify potential opportunities and mitigate your exposure to risks.
How Can ServiceTitan Support Your Home Service Business?
Relying on Excel sheets, clipboards, and other manual or static processes when running your business makes it harder to run a successful business. It increases the risk of costly human errors, reduces efficiency, and makes it harder—or even impossible—to scale.
Home service business owners are turning to digital tools like ServiceTitan to address the problems posed by manual processes.
ServiceTitan is a comprehensive digital platform that helps businesses manage all aspects of their operations from one central hub. Its multiple tools interact and automate key business processes.
Here are ServiceTitan’s key features, which set it apart from other home service business software programs.
Scheduling and Dispatching: Gives dispatchers a centralized view of all jobs, their statuses, and the exact job cycle stage the technician is in.
Customer Relationship Management (CRM): Centralizes all customer data—previous job history, name, address, and property data—into a cloud-based system that technicians can access via their tablet.
Invoicing and Payments: Allows technicians to create accurate invoices and collect payments on-site.
Job Costing and Financial Reporting: Gives a precise breakdown of actual and budgeted costs and automatically delivers accurate financial reports at preset frequencies.
Marketing Automation: Uses dynamic name insertion to assign unique phone numbers to campaigns, so that it can track the exact revenue each campaign generates, and pinpoint the exact locations generating the most calls. This helps you create effective marketing strategies.
Estimates and Proposals: Helps field technicians create accurate estimates and proposals and present them to customers via a familiar display interface.
Mobile App for Technicians: Allows technicians to access all customer data and create tiered estimates with stepped price points to close sales while in the field.
Inventory Management: Helps business owners to track inventory, create purchase orders, and order replenishments from one tool. This way, you can track specific items' exact location and quantity.
Customizable Reporting Tools: Creates and delivers performance reports tied to specific performance metrics and business objectives directly to your inbox.
Customer Communication Tools: Helps customers interact directly with employees to submit complaints and reschedule appointments. Employees can also use it to confirm appointments, help customers track technicians’ real-time locations, and collect feedback.
The list above is pretty short compared to ServiceTitan's multiple capabilities. Schedule a one-on-one demo today to get a personalized walk-through of ServiceTitan’s other features that home service companies use to manage their company.
It’s Your Turn Now
You have a range of services with which to start your own business and take advantage of current trends. Analyze your skills and experience and use them to build a profitable business.
Additionally, avoid the temptation to start without a business plan and spend massively in a bid to begin with a bang. Buy only the basic tools, and add more equipment as you finish more jobs and grow your revenue.
If you want to generate more revenue, invest in ServiceTitan to automate and streamline key business processes.
ServiceTitan is a comprehensive software solution that helps service companies streamline their operations and supercharge their revenue. Our comprehensive, cloud-based platform is used by thousands of roofing, HVAC, electrical, garage door, and plumbing companies nationwide—and they have reported an average 25 percent revenue increase in just their first year with us.
ServiceTitan Software
ServiceTitan is a comprehensive software solution built specifically to help service companies streamline their operations, boost revenue, and substantially elevate the trajectory of their business. Our comprehensive, cloud-based platform is used by thousands of electrical, HVAC, plumbing, garage door, and chimney sweep shops across the country—and has increased their revenue by an average of 25% in just their first year with us.
