Just as your HVAC business provides high-quality service to customers, your HVAC website should offer an outstanding user experience to website visitors.
A great HVAC website design helps your HVAC company:
Attract more customers
Build trust
Create opportunities to grow revenue
The best HVAC websites not only look great, but provide convenient features—making it easy for customers to book appointments and get their questions answered.
In this post, we’ll look at 10 examples of high-quality HVAC websites to give you some inspiration. Then, we’ll share 9 tips on how to improve your HVAC website design and content, including how our HVAC service software, ServiceTitan, can help. Then, we’ll share three website builders to help you get started.
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To learn how ServiceTitan’s field management software can help you manage your HVAC business, schedule a free personalized demo here.
10 Best HVAC Websites for Inspiration
Whether you create your own HVAC web design or use an HVAC marketing agency, a custom website enhances your HVAC company’s online presence. Great website design not only attracts website visitors, but it shows potential customers why your experience and certifications make your HVAC company the right choice. Below, we list 10 HVAC website examples.
Website #1: NRG Heating & Air Conditioning
(Image Source: NRG)
NRG Heating & Air Conditioning in Canoga Park, California, features a straightforward web design with a blue, red, and white color scheme. The drop-down menu clearly lists specific HVAC services, and the website prominently displays key contact information and service area.
Their website features videos of employees talking to their website visitors, which makes their HVAC website more engaging. Their website lists partners for financing options to help customers cover the cost of major HVAC repairs.
Website #2: Bradham Brothers, Inc. Heating, Cooling and Electrical
(Image Source: Bradham Brothers, Inc.)
At first glance, Bradham Brothers, Inc. in Charlotte, North Carolina, advertises financing on new system installations and invites website visitors to click for special offers. The company, which has been family-owned since 1975, establishes trust by showing the company cares about who they hire, the quality of their work, and HVAC industry developments.
The company also offers a smart online scheduler through ServiceTitan’s partnership with Schedule Engine, which enables complete online booking, no matter the time of day. Customers self-diagnose their issues and create appointments in real-time. Schedule Engine also offers live expert chat and voice services to deliver a top-notch customer experience.
Read more about ServiceTitan’s HVAC Software here.
Website #3: Skylake Heating & Air
(Image Source: Skylake Heating & Air)
The appealing background of Skylake Heating & Air in Springville, Utah, draws in visitors while keeping the homepage minimal and uncluttered. The heating and cooling website features easy-to-read call-to-action buttons in the header, so visitors can easily request service, get an estimate, or learn more about financing options.
The website features separate pages for each service, such as radiant floor heating and geothermal heat pumps. It also clearly displays the company’s service areas and features recent informative blog posts.
Website #4: Medley Heating & Air Conditioning
(Image Source: Medley Heating & Air Conditioning)
Medley Heating & Air Conditioning in Carrollton, Texas, catches your attention with its bright orange and blue branding on their website. The team photo on the homepage creates a friendly impression and engages the visitor. The menu features a clean, easy-to-use design, displaying a phone number and a request-service button.
The header shows the company has a five-star rating with more than 900 Google reviews, and the link takes visitors directly to its reviews, so they can see the company’s high rating for themselves. On the homepage, the company divides its services into clearly visible categories, providing a user-friendly experience.
Website: #5: Western Heating & Air
(Image Source: Western Heating and Air)
Western Heating & Air in Utah features a heartwarming video on the homepage sharing why a red handkerchief symbolizes the company’s family-taught values of hard work, integrity, and honesty.
Their website makes it easy for customers to schedule appointments online for service, repair, or installation estimates, and lists special offers next to a “Book Now” button.
A web widget gives visitors the opportunity to text, making communication more convenient. The website also clearly highlights the benefits of membership.
At the bottom of the page, social media buttons provide additional ways to stay connected.
Website #6: Anderson Plumbing, Heating & Air
(Image Source: Anderson Plumbing, Heating & Air)
The team photo on the homepage of Anderson Plumbing, Heating & Air in San Diego County, California, provides a personal angle to the company, which has more than 40 years of experience in providing customer satisfaction.
Throughout the website, the company shows its commitment to delivering quality customer service every time. The homepage highlights what makes the company different and emphasizes experience, safety, and customer satisfaction. The homepage also showcases its top awards and reviews.
Website #7: Arctic Air
(Image Source: Arctic Air)
The website of Arctic Air in Lancaster, California, features a clean design with prominent call-to-action buttons for scheduling a service. It also features a web widget if visitors want to chat, call, or leave a review. This helps customers find what they’re looking for quickly and easily.
The homepage clearly shows its services, along with eye-catching photos, and visitors can see awards for its customer service. The website also features an interactive map with recent, local reviews. Special offers encourage website visitors to schedule an estimate or service call.
Website #8: Gee! Heating & Air
(Image Source: Gee Heating & Air)
Gee! Heating & Air in Georgia offers a memorable tagline on its homepage, along with contrasting orange and purple colors. The header pops with need-to-know information, including contact information, 24/7 emergency services, geographical service area, specials, and an online booking button.
The menu clearly displays HVAC services in a drop-down menu. Visitors see the company has 30 years of experience and learn what sets the company apart. The website advertises same-day service and enables customers to book an appointment quickly and conveniently.
Website #9: Penguin Air, Plumbing & Electrical
(Image Source: Penguin Air, Plumbing & Electrical)
Penguin Air, Plumbing & Electrical in Phoenix, Arizona, shows a family-friendly photo in a contrasting green and purple color scheme. Website visitors first see an online appointment-request button, and can also schedule service online or start a chat.
Besides an easy-to-navigate menu, the website clearly displays its HVAC services. It also emphasizes what sets the company apart, including upfront pricing, lifetime warranties on select systems, and 24/7 emergency services. The company shares how it charitably gives to the community, and also offers discounts for customers who are veterans and public servants.
Website #10: Trademark Mechanical Heating & Air Conditioning
(Image Source: Trademark Mechanical Heating & Air Conditioning)
The website of Trademark Mechanical Heating & Air Conditioning, serving Northern Idaho and Eastern Washington, features an engaging color palette and well-organized menu. The company tells potential customers why it’s important to ensure their HVAC system works efficiently.
In scrolling, visitors can click on different HVAC services and see a team photo. The company shows customer reviews, awards, benefits of its preventive maintenance program, and informational tips from recent blog posts.
Now that you’ve seen our 10 best HVAC website examples, we’ll cover 9 tips for a better HVAC website—including how our HVAC service software, ServiceTitan, can help.
9 Tips to Improve Your HVAC Website
Want to make your HVAC website more appealing and easier to navigate? Follow these nine expert tips on what makes a great HVAC website.
When it comes to your HVAC website, first impressions matter. According to Google, a visitor will get an impression from your HVAC website design—based on layout, colors, spacing, symmetry, text, and fonts—in less than 50 milliseconds. That’s faster than the average eye blink!
Keep elements aesthetically pleasing, user-friendly, and easily navigable so that visitors are more likely to stay on your site. Use a memorable slogan to help potential customers recognize your company. If you don’t have the in-house resources or talent to construct and manage a professional-looking and functioning website, hire a professional.
Read more on logos and branding in our ServiceTitan Playbook and learn why it’s important that your brand stands out. For more in-depth information, read our article on Rebranding for Breakout Success.
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Tip #2: Make Your Website Mobile-Friendly
Mobile devices generated nearly 60% of global website traffic in 2022, according to Statista, proving that people rely on their smartphones now more than ever.
A responsive, mobile-friendly design gives a positive first impression and increases the effectiveness of your digital marketing strategy. This first interaction is crucial, as more than half of users say that a poor mobile experience will make them less likely to engage with a company.
With mobile-first indexing, Google uses the mobile version of content for indexing and ranking. Ensuring your website is mobile-friendly isn’t just an option—it’s a necessity.
Being mobile-friendly means that your website should display comfortably on a mobile device, such as a smartphone or tablet. It also needs to be:
Responsive: Your content adapts to any screen size.
Dynamic: Users see an adapted version of your site, depending on the device they use.
A good web developer can help with these features and can also create a mobile HVAC app that your technicians can use on site. Or, you could consider using ServiceTitan’s HVAC service software—which has a mobile app—to help your techs access everything they need for a job, from booking details to pricebook information, from any device.
Tip #3: Produce High-Quality Content to Boost SEO
An HVAC website should be more than a digital business card. It should be populated with high-quality content to drive traffic and increase leads.
Your website enables you to tell your company’s story, showcase your work, highlight customer testimonials, and stay engaged with customers. Keep your content concise, specific, and easy to find.
Regular content creation, such as blog posts and videos, boost your search engine optimization (SEO) and build authority with your target audience, while carefully targeted HVAC SEO will help your company rank higher in Google searches.
For example, when potential customers search online for “cooling company near me” or “A/C repair Tampa,” you want your business to show up on Page 1 of Google's results. So, be sure to sprinkle specific keywords throughout your website (for example, on landing pages, blog posts, headlines, and meta descriptions), and keep the focus local so you have a better chance of appearing at the top of Google’s search results.
Learn more about our home service SEO strategy and tips to boost your HVAC SEO.
Tip #4 Use Google Local Services Ads
Investing in Google Local Services digital ads increases the likelihood of your HVAC business appearing at the top of Google’s local search results, above the organic listings. If you qualify for the Google Guarantee, you are eligible to buy these ads.
Note that Google Local Services Ads are different from Google Ads because you are specifically targeting people who are local to your area of business—and you pay by the lead instead of paying for each click.
Local customers searching for an HVAC company can view a snapshot of your business (e.g. your HVAC company name, Google review rating, operating hours) to help them decide whether your business fits their needs. Costs for Google Local Services ads vary, but you only pay when a customer contacts your business through the ad.
ServiceTitan integrates with Google Local Services Ads so customers can book directly with your business and schedule appointments online.
ServiceTitan connects your Google Ads and Google Analytics accounts to ServiceTitan to accurately measure ad performance and ROI metrics for each campaign.
Learn more about how to jump-start your HVAC advertising success and how Google Local Service Ads have brought huge results for ServiceTitan Customers.
Note: It’s also worth verifying your Google Business Profile (formerly known as Google My Business). It’s free and will help local customers find you when searching for HVAC companies. You can read more on this in our 16 HVAC marketing strategies article.
Tip #5: Highlight Positive Google Reviews
80% of prospective customers will check out your online reviews before making contact, while the average consumer reads 10 reviews before feeling able to trust a business.
Spending time managing online reviews—and including positive ones in a prominent position on your website—helps build your reputation, and is well-worth the effort.
To help manage reviews, we have a customer experience feature set in ServiceTitan that automatically sends review requests to customers after each job is completed. This makes it easy for customers to share their experience on an online review site (Google, Yelp, etc.) while it’s still fresh in their mind.
ServiceTitan's Marketing Pro also has a reputation management tool that lets you reply to reviews and gain insights into how your HVAC technicians are performing.
How ProSkill Services Manages Online Reviews with ServiceTitan
ProSkill Services is a $14 million full-service air conditioning, electrical, plumbing, water heater, and water treatment home services company in Arizona with more than 3,000 five-star Google reviews.
Co-owner Travis Ringe focused ProSkill’s marketing on getting more five-star Google reviews by using ServiceTitan’s built-in survey tool to customize a personal message and specifically ask customers to leave a Google review.
“If you want to drive reviews,” Ringe says, “you have to deliver a full experience worthy of writing a review. Additionally, you need to make it easy for customers to leave a review.” Ringe says. “We get between five and 15 Google reviews per day, on average.”
Learn more about how to ask customers for reviews.
Tip #6: Draw Traffic to Your Website with Targeted Marketing Campaigns
Use direct mail and email marketing to encourage different audiences to check out your website.
Creative direct mail marketing can capture customers’ attention, while targeted email marketing is considered one of the most effective marketing channels, earning $40 for every $1 spent.
HVAC companies that use ServiceTitan can use our Marketing Pro suite that lets you automate targeted email campaigns to existing customers by ZIP code, age of equipment, new commercial tenant, new homeowner, and more.
Targeted emails mean higher open rates and more calls coming in. Using data already collected in ServiceTitan, you can target previous customers with a “We Miss You” campaign, inviting them to get in touch via your website.
With ServiceTitan Marketing Pro, HVAC companies can easily send targeted emails or direct mail. Choose from our huge range of professionally designed templates, adjust the text to fit your campaign, and deliver to your chosen audience. You can also monitor the exact ROI for each campaign by tracking the performance and the revenue attribution within the ServiceTitan dashboard.
Bill Highsmith, Jupiter-Tequesta Air Conditioning, Plumbing & Electric says:
"The ROI is definitely there. With our first few campaigns, we paid for a year, easily. We made over $4,000 in the first week of the first campaign."
Learn more about our email marketing tips and our direct mail tips.
Tip #7: Have Clear Contact Options and a Call-to-Action (CTA)
While it can be easy to get carried away with unique content about your business, don’t forget the basics. Present website visitors with a call-to-action (CTA) and make it easy for them to contact you.
Build a contact page or section that includes your business’s phone number, email address, location, and hours of operation. Offer a variety of contact methods, such as chat or text features, so customers can get responses quickly.
In addition to listing your company’s contact information, a contact form can be a useful tool to initiate a conversation with potential customers. It also gathers key information such as their phone number, email, and what products or services they’re interested in.
Your website should function as a roadmap that guides homeowners through the decision-making process and ends with them hiring you. CTAs could be a request for information, scheduling a consultation, or booking an appointment.
Read more tips in our article on 8 Powerful Strategies for Generating HVAC leads.
Tip #8: If You Offer Financing, Make That Clear
Financing options help customers afford an HVAC upgrade or repair. If your company offers customer financing, make it clear on your HVAC website. It may be the reason they contact your company.
In fact, statistics prove that customer financing improves sales in the field, increasing revenue by more than 17%.
With ServiceTitan’s integrated financing, HVAC companies can increase their average ticket size and get paid faster—with financing approvals on the spot.
Learn more about HVAC sales tips and how to maximize sales and increase profit by offering HVAC customer financing.
Tip #9: Make It Easy to Book a Job
Make it easy for your customers to communicate with your company, whether it’s answering a question or booking a job. ServiceTitan’s HVAC Service Software helps companies make their websites more efficient by offering chat functionality. With the chat-to-text widget on your website, customers can initiate a text conversation, and you can capture more leads.
Direct booking turns your HVAC website into a powerful tool. With Schedule Engine, a ServiceTitan company, HVAC companies can offer customers complete online booking. The smart online scheduler enables customers to create appointments in real-time, which converts your web traffic into appointments.
For web visitors who choose to contact you via phone, make sure you have a super-efficient and professional call booking software and your customer service reps (CSRs) are ready to convert calls into bookings.
HVAC companies that use ServiceTitan can use our call booking tool, which has custom prompts for CSRs to ensure they ask the right questions on every call. ServiceTitan automatically records calls and files customer information as each call comes in. This means you have a complete record and you can review the call experience any time to maximize conversions.
3 HVAC Website Builders to Consider
If you want to create your own HVAC company website, a few website builders to consider include:
Wix: Design your website with customizable website templates and add features as you grow. Wix offers free and premium plans.
WordPress: Build a website from several styles, free or with a subscription.
Weebly: Create a website with customizable templates, free or with a subscription.
If designing or updating your HVAC website goes beyond your expertise, consider hiring a professional. You can also connect with our ServiceTitan Certified Providers, which includes marketing agencies, to help you take your business to the next level.
Now Over to You
Your HVAC company’s website helps you turn website visitors into customers. But when it comes to your digital marketing efforts, ServiceTitan performs the hard work for you.
To learn how ServiceTitan’s field management software can help you manage your HVAC business, schedule a free personalized demo here.
ServiceTitan HVAC Software
ServiceTitan is a comprehensive HVAC business software solution built specifically to help service companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.
