The internet is full of locksmithing information from various forums and blogs.
Beyond the technical aspect of locksmith services, they unveil strategies for running a successful locksmith company and handling key business aspects like marketing, accounting, and financial management.
However, it’s challenging to differentiate between information from credible sources with deep expertise and unsubstantiated opinions from self-proclaimed experts. Following inaccurate information, especially about access control systems, can expose assets and valuables to loss.
Furthermore, the security industry constantly evolves.
New locks, keyless entry, smart locks, security systems, home security setups, security cameras, and door locks emerge yearly. Locksmiths need a credible source to keep track of these advancements.
Below, we explore 10 reliable locksmith blogs run by people with deep locksmithing expertise or who are constantly interacting with locksmith business owners.
We’ll explain each and reveal how locksmith companies can leverage blogging to generate leads and grow revenue.
To learn more about how ServiceTitan can help you run your Locksmith business more efficiently so that it’s optimized for growth, you can request a demo with our team.
1. Locksmith Ledger
Source: Locksmith Ledger
Locksmith Ledger started as a small locksmith magazine in 1939. It has since grown into a reputable digital archive overflowing with information relevant to physical and electronic security experts. That’s why locksmith experts call it the “Bible of the Industry.”
The blog has resources that include buyer guides and tutorials for old and emerging security solutions, such as alarms, deadbolts, commercial locks, transponders, and more.
Locksmiths can consult the multiple lock installation videos on the website to learn how to install residential and business security systems. Each video is backed with a short write-up describing the security lock system and its basic features.
Take this recent video, for example. It explains how to install the Arrow APL Series cylindrical indicator lever lock and includes a brief text description of the lock’s security features and application.
Business owners and professional locksmiths can also benefit from the recorded webinars and business roundtables hosted on the website. They cover topics like building company culture, school security, and the state of the locksmith industry.
2. Society Of Professional Locksmiths
Source: Society of Professional Locksmiths
The Society of Professional Locksmiths (SOPL) uses its vantage position as an industry authority to make its blog a one-stop resource for technicians and business owners.
On the blog, seasoned experts and locksmith professionals share their perspectives on key happenings in the locksmith industry, including regulation changes, licensing requirements, new laws, locksmith scams, etc.
For example, this article exposes the importance of rekeying locks in a new home to prevent break-ins, while this one covers the different questions a customer should expect when requesting emergency locksmith services to resolve a lockout.
The best part about the SOPL blog is the multiple ebook guides and free courses detailing how to use different modern security systems. There’s an 18-page ebook on security cameras, an in-depth tutorial on picking, bypassing, and drilling a lock, a 328-page ebook on steel doors, and a free electronic systems course.
3. Assa Abloy Blog
Source: ASSA ABLOY
This is the official blog of the ASSA ABLOY Group, a recognized entrance management solutions manufacturer. The company also creates security solutions for securing commercial properties and homes, preventing burglar attempts, and providing peace of mind.
Given the company’s expertise in creating security solutions, it’s no surprise that the blog tackles a wide range of security topics. Expect to find insightful takes on advancements like cam-motion front door closers and home office security systems.
4. The Lock Box Blog
Source: The Lock Box Blog
Run by a reputable safety product manufacturer of the same name, this blog is ideal, especially for companies offering commercial locksmith services.
The company leverages over two decades of experience in industrial security to share unique insights on topics like picking the right padlock, the best security systems, and lockout tagout procedures.
Are you looking for where to buy lockout tagout equipment in Europe? The blog has several articles that reveal where to buy such security systems in countries like Switzerland, France, the Netherlands, and Germany.
5. Mr. Locksmith Blog
Source: Mr. Locksmith
The Mr. Locksmith blog is a treasure trove of information. Run by the widely known family-owned and operated locksmith company that has since expanded across North America, the blog is filled with helpful locksmith information.
Readers can find reviews on products like the GearWrench micro driver set. Technicians and DIY enthusiasts can also consult valuable guides for dealing with faulty car doors, take comprehensive locksmith courses, and learn to resolve lockouts.
Overall, the Mr. Locksmith content is tailored to the needs of locksmith techs, business owners, and homeowners in tricky lock situations.
6. United Locksmith
Source: United Locksmith
Operated by a well-known United States-based locksmith company, this blog is the perfect resource for mobile, residential, and automotive locksmiths.
In addition to the valuable information it contains, the blog is divided into multiple categories, such as residential, buying guides, safes, and smart homes. Visitors can navigate the blog to quickly find any information they want.
Furthermore, each article is written so that even a non-technical reader can understand and benefit from it.
Topics range from technical subjects like installing an efficient home security system to everyday security concerns like theft-proofing bags and daily issues like opening a vehicle with the car keys locked inside. Additionally, multiple comprehensive buyer guides detail how to pick the right security systems.
7. Wynns Locksmiths
Source: Wynns Locksmiths
Wynns Locksmiths is an Australian-based security company providing security services to commercial, residential, and industrial buildings for over 25 years. The company distills the knowledge and expertise it has garnered during that period into valuable articles on its blog.
An important part of the blog is the Locksmiths Lit Up series, which contains interviews with locksmiths transitioning from other careers, such as nursing or sales. This can be a strong motivation for new or trainee locksmiths.
The blog covers product announcements, spotlights, tutorials, and solutions to common lock challenges. It also includes articles on advanced, high-level topics such as key-fob programming and handling master key systems.
In some articles like this one on Locksmith jokes, Wynns Locksmiths ditches the dull and predictable tone of typical company blogs for humor. This helps the company connect on a personal level with readers.
8. Keytek Blog
Source: Keytek
Stay updated on the latest security industry updates and learn strategies to protect your home and assets on the Keytek blog.
Visitors can keep up with new technologies, security trends, and product releases. The blog also has a variety of step-by-step installation guides for products like wooden gate locks and motorcycle security systems, as well as insights on complex topics like car-key programming.
Keytek Blog is an excellent read for everyone, be it a new locksmith, an experienced one, or a resourceful homeowner looking for a solution to mundane issues like getting a guard dog.
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9. Sure Lock & Key Blog
Source: Sure Lock & Key
This is another blog run by a leading locksmith company based in the United States. A trusted authority in the locksmith industry for 35 years, the company answers popular customer questions like “Can a deadbolt be rekeyed?” and “Which master key system is best?”
Readers can explore the blog using the hyperlinks at the top, which lead to several dedicated categories, such as car key replacement, safes, residential, commercial, security, and automotive.
Marketing leaders can use the topics on this blog to predict what topics resonate with their target audience. They can use the findings as inspiration for creating a solid content plan that addresses their target audience’s needs.
10. The Flying Locksmiths
Source: The Flying Locksmiths
The Flying Locksmiths, a locksmith franchise, frequently posts valuable content on its website with tips for securing commercial and residential properties.
The blog covers multiple topics, including security product lists, common customer security queries, security system explainer guides, and emerging technologies. Each article has various images that improve readability and clarity.
Bonus: ServiceTitan Blog
Source: ServiceTitan
Most of the other blogs on this list focus more on technical issues, answering customer queries, and resolving objections. However, a locksmith company owner must independently figure out other complex processes related to running a successful business.
Which marketing strategy should I use? How do I grow my company? Are there locksmith tools for streamlining business processes? How can I recruit the right people?
ServiceTitan shares solutions to these complex questions. The blog covers everything from accounting to financial operations, HR, customer service, and job management.
For instance, there’s advice on starting a locksmith company, creating a business plan, and using marketing strategies to attract leads.
Business owners can also steal unique strategies from success stories of companies scaling their operations with ServiceTitan. Each success story has real data, success frameworks, and so on.
ServiceTitan’s large content hub isn’t limited to articles. There's also a robust library of podcast episodes and YouTube videos featuring tips from professionals in marketing, sales, accounting, and branding.
Finally, ServiceTitan has a fully functioning community forum with members from different service sectors where you can ask questions and network with other security experts.
Visit the ServiceTitan blog to gain insights from industry experts on how to grow your career and improve your business.
How Can Locksmithing Contractors Leverage Blogging?
Blogging is an excellent tool for generating leads and building brand awareness. Locksmithing contractors can use it to reach prospective clients, who mostly use digital channels like Google and social media to find service providers.
Furthermore, locksmithing contractors can leverage their expertise to share valuable insights. This positions the company as an expert and builds customer trust, which can generate jobs and revenue.
Brandon Doyle, director of marketing for Blue Corona, a full-service digital marketing agency specializing in the trades, re-echoes the importance of content to lead generation.
“To maximize your search marketing and really increase qualified leads in sales, your website and your digital presence need to be organized for users and search engines so you can be found on the first page of Google results.”
“Once you're there, you need to have awesome, useful content that […] conveys trust to users.”
However, it's important to remember that you can only reap the benefits of blogging if customers find and read the articles you write. To that end, optimize all articles using SEO so they're visible in search engines. Distribute them across your social media handles and include your website link on business cards.
To maximize each article’s value, break it into bite-sized pieces and send it directly to customers' inboxes. This keeps your brand top of mind and can help convert leads into buying customers.
Locksmith companies often face the challenge of choosing a system that integrates seamlessly with their CRM and simplifies email creation. Fortunately, you can breathe a sigh of relief with ServiceTitan’s Marketing Pro – Email software.
It has a template library designed for locksmith companies. Simply adjust the text, upload the visuals, and send it to your target audience. Hiring email designers or increasing your budget is no longer necessary.
ServiceTitan’s Marketing Pro – Email software also lets you segment your audience using criteria such as zip codes, last service date, and membership tenure using ServiceTitan data. This allows you to send subscribers and customers content relevant to their current needs.
For example, you can send a repurposed article on the importance of maintaining security systems to customers who haven't maintained their security systems in months. Such precision increases open rates, translating into more calls and job bookings.
Marketing campaigns are incomplete without a measurement plan. Recognizing this, ServiceTitan created the Home Services Marketing software to measure the exact revenue generated from every marketing campaign in one central location.
Contrary to conventional marketing platforms that prioritize clicks and calls, this software tracks campaign performance using generated revenue and displays the results using intuitive dashboards.
This allows business owners to see how much each campaign contributes to their bottom line and optimize their campaigns for revenue.
Frequently Asked Questions (FAQs)
Here are answers to questions from ServiceTitan users and locksmiths related to blogging.
Which is the best locksmithing blog?
There is no single blog that’s the best. Each presents information that reflects its creator's unique experiences and expertise.
Rather than focusing on just one blog, we advise you to subscribe to several to get a well-rounded insight into every topic and the locksmith industry in general.
What does a locksmith blog typically cover?
Locksmith blogs tackle topics related to the locksmith industry. These include security systems, lock replacement, locksmith insurance, and fixing broken keys.
What are the benefits of reading these locksmith blogs?
Locksmith blogs help you track recent happenings and identify what your target customers may be looking for.
ServiceTitan is a comprehensive locksmith company software solution built specifically to help service companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000 contractors across the country.
ServiceTitan Software
ServiceTitan is a comprehensive software solution built specifically to help service companies streamline their operations, boost revenue, and substantially elevate the trajectory of their business. Our comprehensive, cloud-based platform is used by thousands of electrical, HVAC, plumbing, garage door, and chimney sweep shops across the country—and has increased their revenue by an average of 25% in just their first year with us.
