Business cards are old-school marketing tools as relevant today as they were in the past. These square or rectangular cards are great for demonstrating credibility, which builds customer trust.
Even better, their tangible nature creates a lasting impression, valuable especially for locksmith companies serving businesses with long buying cycles. Residential locksmith companies also use them to maintain long-term relationships, positioning the company as the first one homeowners think of when they need a locksmith.
Below is a curated list of great locksmith business card design templates to inspire you. We will explain how they work and explore other ways to market your company beyond business cards.
To learn more about how ServiceTitan can help you run your Locksmith business more efficiently so that it’s optimized for growth, you can request a demo with our team.
1. Simple & Classic Locksmith Business Card
Below is a simple business card design without any extra or unnecessary details. It contains an image of a key synonymous with locksmiths, the company’s logo, and vital contact information—phone number, website link, and physical address.
Pro tip: Always remember to change your contact details when you change location or open a new one.
2. Full-Service Locksmith Business Card
Do you offer multiple services?
This business card is optimized to highlight every service a locksmith company and its franchise offer, using a bulleted list or descriptive icons. This communicates the company’s full service range to customers.
Use both sides of the business card to minimize clutter. For example, one side can contain the locksmith services and their pricing, while the other can contain basic contact information.
Recommended read: Learn how to grow your company by creating a business plan.
3. Interactive QR Code Locksmith Business Card
QR-coded locksmith business cards are an excellent way to bridge the gap between the physical and digital worlds. They allow business card recipients to access details about your services immediately by scanning the card.
Incorporate QR codes in your business cards that redirect customers to your website, digital booking system, or social media handles. You can also program the QR code to redirect people who scan it to a Linktree page containing links to all your digital platforms.
4. Emergency Locksmith Business Card
This template is perfect for locksmith companies offering emergency services. It’s supposed to stand out and present details in a way that is easy to read. As expected, the business card should contain basic company details and feature the words “24/7 emergency service” prominently.
Locksmith companies can also use bold colors like red and yellow and contrasting font and background colors.
5. Eco-Friendly Locksmith Business Card
Nielsen research data shows that customers generally value companies implementing sustainable practices. One way to be such a company is to design your business card with recyclable materials such as seed paper and bamboo.
You could incorporate sustainable design elements such as greenery and a green background or use only electrical business cards.
6. Referral Reward Locksmith Business Card
This business card promotes referral programs. It typically contains the company’s details, a brief overview of the referral program, and the incentives attached to it.
Pro tip: Create a digital version of your referral reward locksmith business card so customers can easily share it with others digitally.
7. Security Specialist Locksmith Business Card
As a security specialist, customers must trust you before they can place their security in your hands. Therefore, your business card should convey expertise and credibility.
This template emphasizes your specialized security services, such as safe cracking and access control systems. It also includes imagery that conveys strength.
What Do You Put on a Locksmith Business Card?
Creating a business card costs very little. You can outsource the creation to design services and agencies or create your own using free templates on graphic design platforms like Canva.
Regardless of your design route, your business cards should contain the following:
Company name and logo
Company owner name and title
Contact information (phone number, email ID, website URL)
Physical location
Beyond the basic details listed above, locksmith companies can include the following on their business cards to achieve additional objectives, such as standing out from the competition:
Slogan or tagline like “Securing valuables and assets”
QR code linking to digital platforms
Locksmith stickers
List of services (safe cracking, emergency lockout resolution, etc.)
Licenses and certifications
Years of operation
List of other company franchise locations
Recommended read: Explore tips for starting and growing a locksmith business.
What Are the Benefits of a Locksmith Business Card?
Business cards have multiple benefits, including tangibility, low cost, and contribution to credibility. Let’s explore them in detail:
A tangible reminder of your services: Unlike digital advertising channels, business cards leave a lasting impression on prospects long after the initial contact. This helps you retain top-of-mind awareness, making you the first person the prospect calls to resolve any locksmith-related issues like emergency lockouts.
A powerful networking tool: It’s easy to exchange business cards with prospects and partners at trade shows, chamber of commerce meetings, industry conferences, etc.
It demonstrates credibility: A well-designed business card exudes credibility, professionalism, and competence. The card recipient will be likelier to trust you to deliver on your promises.
It facilitates lead generation: A business card gives prospects different methods and channels to contact you directly. Customers can call, send an email, or visit your physical location using the contact information shown on the card.
It increases brand building: Including elements like logos, taglines, typography, and color entrenches your company’s brand in customers' minds.
Low-cost marketing strategy: Distributing business cards is a cost-effective way to generate leads since they cost little to create and distribute.
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Other Ways of Promoting Your Locksmith Business
Business cards are best used in conjunction with other marketing strategies. This helps you generate locksmith leads from other channels, growing your company’s revenue.
Below is a short list of marketing channels locksmith companies can use to get leads.
Direct mail
This involves sending marketing materials directly to customers' and prospects' doorsteps. It's an efficient way to avoid the clutter of email inboxes and people's distaste for digital ads.
ServiceTitan’s Direct Mail platform lets you create professional-level postcards using professionally designed templates. You can segment your audience to send content relevant to their needs and track each postcard’s performance and deliverability using analytics dashboards.
Email marketing
Email marketing grants you direct access to customers and prospects. It allows you to send promotional messages, educational content, and upsell offers to customers’ inboxes without the intervention of a third party.
To take full advantage of email marketing’s numerous benefits, you can use ServiceTitan’s Marketing Pro – Email software to create and manage your campaign.
The software has a template library you can use to design attractive emails without the help of a designer. It also lets you use customers’ data stored in ServiceTitan’s CRM to send them content aligning with their current needs and marketing funnel stage. This boosts conversions and keeps email subscribers engaged.
Paid ads
This is simply paying to promote your services to specific audiences on social media platforms, search engines, and websites.
Multiple types of paid ads exist. However, Local Services Ads (LSA) are best suited for businesses like yours that operate within a defined geographic area. That’s because they allow you to appear in search results with a convenient call or message button whenever someone from your local community searches for your services.
To further increase your LSA performance, use ServiceTitan’s Local Services Ads Integration to add a calendar booking widget to your ad. This widget empowers customers to book appointments and submit their names and addresses, as well as issue descriptions into Google Forms. Once they’ve booked an appointment, ServiceTitan will automatically send them an email confirmation and create a record in your scheduling system.
This booking process allows customers to make appointments unassisted, freeing up time for your CSRs to handle other tasks.
Additionally, ServiceTitan created the Home Services Marketing platform to help companies measure marketing performance using generated revenue.
The platform lets users create unique trackable numbers and assign them to each marketing campaign. The system uses these numbers to attribute each incoming call to its source campaign. It then uses the attribution data to rank campaigns using generated revenue and display the specific areas generating the most calls.
Local SEO
Local SEO is a collection of strategies that helps you rank high on search result pages for local-intent queries such as “locksmith near me.” This generates high-quality leads as someone using such queries is almost always looking to book an appointment.
One local SEO strategy that generates conversions effectively is filling out your Google Business Profile (GBP) with numerous positive reviews. To this end, ServiceTitan created its Reputation Management software to help companies automate review collection.
Once a technician finishes a job, the software automatically sends a review request message to the customer, who can click the link and leave you a review.
Furthermore, ServiceTitan’s Reputation Management notifies you or a team member anytime a customer leaves a review. You can respond from the software’s central hub, which collates reviews from 60+ listing directories and websites.
This helps you save time and demonstrate your commitment to resolving customer issues.
Recommended read: Discover how to hire the right locksmiths to protect your company’s reputation.
It’s Your Turn Now
You can review the shared business card templates and pick one that reflects your brand and service offerings. Use the cards to promote your services instead of letting them gather dust in a cupboard.
Remember to use them as part of a broader marketing strategy comprising multiple channels, such as content marketing, email, direct mail, social media, and SEO. Take advantage of ServiceTitan’s multiple tools to manage and track performance on one platform.
ServiceTitan is a software tool locksmith companies use to streamline essential processes like Invoicing, marketing, dispatching, and customer management. Join over 100,000 contractors nationwide who use the platform to boost revenue.
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