100 Roofing Blog Topic Ideas: Commercial & Residential

What Are Some Topic Ideas for Residential Roofing Blogs?

Residential roofing blog topics should focus on the problems homeowners face and how you can fix them. Homeowners are generally more price-conscious and concerned with aesthetics, so it’s good to consider this as you brainstorm blog topic ideas.

Here are some blog topics that can help you reach residential roofing customers:

1. Understanding the Lifespan of Your New Roof

2. 5 Reasons Why Annual Roof Inspections Are Essential

3. Avoid Costly Mistakes: Why Professional Roofers Outperform DIY Repairs

4. Expert Roof Repair Techniques: How Professional Roofers Fix Damage

5. How Energy-Efficient Materials Impact Your Home's Temperature

6. Top 5 Gutter Maintenance Tips for Homeowners to Prevent Water Damage

7. Hire with Confidence: Your In-Depth Guide to Choosing a Roofing Contractor

8. Weighing the Pros and Cons of Metal Roofs for Your Home

9. Protect Your Home from Storm Damage: 5 Tips 

10. Extend Your Roof's Lifespan: Top Roofing Options for Durability

11. Solar Panel Installation on Roofs: Your Most Common Questions

12. How to Budget For Your Roof Repair or Replacement

13. 10 Best New Roof Coatings for Longevity

14. Brighten Your Home: How to Choose the Perfect Skylight Location

15. 10 Key Factors in Choosing a Roofing Professional

16. Affordable Roof Replacement: Top 5 Budget-Friendly Options

17. Winter-Proof Your Home: Do You Need a Heated Roof System?

18. Cool Roofs for Hot Climates: Best Roofing Types for Warmer Regions

19. Emergency Roof Leak Guide: Immediate Steps to Protect Your Home

20. Save Money with Professional Roof Inspections

21. Slate vs. Asphalt Shingles: Choosing the Best Roofing Material for Your Home

22. 7 Best Ways to Avoid Roof Damage and Prevent Costly Repairs

23. Top 5 Winterization Options for Your Roof

24. Extend Your Roof's Life: Essential Maintenance Tips for Homeowners

25. Best Eco-Friendly Roofing Options for Sustainable Homes

26. Roofing Material Longevity: Which Option Lasts the Longest?

27. How You Can Finance Your Roof Replacement

28. Heritage Home Roof Repair: Before and After Transformation

29. Common Issues and Solutions for Flat Roofs

30. Ice Dam Prevention: Protecting Your Roof in Winter

31. How Long Does a Roof Replacement Take?

32. Roof Ventilation Essentials: How Proper Airflow Extends Roof Life

33. How Often Should You Clean Your Gutter? Here’s How to Create a Maintenance Schedule

34. When to Call a Professional: 10 Key Signs Your Roof Needs Expert Help

35. Spotting the Difference Between Good and Bad Roofing Installations

36. Roof Repair vs. Replacement: Making the Right Decision for Your Home

37. 7 Signs of a Quality Roofing Contractor

38. Living Roofs Explained: Benefits and Considerations for Green Roofing

39. Weathering the Storm: How Snow, Ice, and Hail Impact Your Roof

40. Boost Property Value: How a Quality Roof Enhances Your Home's Worth

41. How Heated Roof Systems Work and When You Need One

42. Curb Appeal: Unique Roof Colors to Make Your Home Stand Out

43. Residential Roof Renovation: Bob and Judy's Success Story

44. 10 Red Flags When Choosing a Roofing Company

45. Sun Damage and Your Roof: How to Identify and Prevent UV Wear

46. Metal Roof Makeover: Before and After Installation Guide

47. Wildlife-Proofing Your Roof: Preventing Animal-Related Damage

48. Essential Tree Pruning Tips to Protect Your Roof

49. Learning from Mistakes: Common Roofing Errors and How to Fix Them

50. 7 Factors That Influence How Much Your Roofing Job Costs

Pro Tip: Keep blogs easy to read, with many images and subtitles to break up the text. Remember that homeowners may not know much about roofing, so start with basic explanations that clarify the benefits of different options.

What Are Some Topic Ideas for Commercial Roofing Blogs?

Commercial roofing customers will have more maintenance needs, so they’re more likely to be looking for a company they can work with over the longer term. Roofing blog topics focusing on social proof, case studies, and evidence will help them see your value.

A list of blog topic ideas for commercial roofing blogs are listed below:

1. Top-Rated Commercial Roofing Systems for Durability and Performance

2. Revolutionizing Flat Roofs: Innovations in Commercial Roofing Technology

3. Maximize Building Efficiency with Commercial Roof Ventilation

4. The Ultimate Guide to Sustainable Commercial Roofing Options

5. Why EPDM Roofing is Gaining Popularity in Commercial Construction

6. Case Study: Transforming Restaurant Operations with Smart HVAC Roofing

7. Protect Your Investment: The Crucial Role of Regular Commercial Roof Inspections

8. 7 Key Factors for Choosing the Perfect Commercial Roofing Contractor

9. Weatherproofing Strategies for Flat-Roofed Commercial Buildings

10. Achieving LEED Certification: Smart Roofing Choices for Sustainable Businesses

11. Asphalt vs. TPO: A Cost Analysis for Commercial Property Owners

12. Cut Energy Costs with Reflective Roofing Systems for Your Business

13. Expert Tips to Extend the Lifespan of Your Commercial Roof

14. Decoding Commercial Roof Warranties: What Business Owners Need to Know

15. Solving Water Pooling Issues on Commercial Flat Roofs

16. The Pros and Cons of Silicone Roof Coating Systems

17. Enhancing Commercial Roof Performance with Effective Drainage Solutions

18. Boost Energy Efficiency: The Impact of Proper Roof Insulation

19. Durable Roofing Solutions Tailored for Industrial Warehouses

20. Implementing Best Safety Practices for Commercial Roof Maintenance

21. Investing in Quality: The Long-Term ROI of Premium Commercial Roofing

22. Lessons from a Bakery: Overcoming Unexpected Roof Damage

23. Pros and Cons of Metal Roofing Systems for Commercial Buildings

24. Exploring the World of Green and Living Roofs for Businesses

25. Leveraging Solar Roofing to Boost LEED Credits: A Success Story

26. Hurricane-Proof Your Business: Essential Roof Preparation Techniques

27. How Cool Roofs Help Businesses Combat Urban Heat Islands

28. Safeguarding Commercial Properties with Fire-Resistant Roofing

29. Adapting Commercial Roofing to Climate Change Challenges

30. The Importance of Post-Storm Roof Inspections for Businesses

31. Navigating a Successful Commercial Roof Replacement: Real-World Examples

32. Smart Budgeting Strategies for Commercial Roof Upkeep and Repairs

33. Elevate Your LEED Score with Strategic Green Roof Implementation

34. Slash Your Energy Bills with Smart Commercial Roofing Choices

35. Debunking 5 Common Myths About Commercial Roofing

36. Tailored Maintenance Plans: The Future of Commercial Roof Care

37. Why Partnering with a Local Roofing Company Benefits Your Business

38. Preparing Commercial Roofs for Winter: Essential Winterizing Techniques

39. The Business Owner's Guide to Commercial Solar Panel Integration

40. Navigating Commercial Building Codes for Roofing Projects

41. Brighten Your Workspace: A Guide to Commercial Skylight Installation

42. Emerging Trends Shaping the Future of Commercial Roofing Systems

43. 7 Ways Extreme Heat Can Damage Your Commercial Roof

44. Essential Maintenance Tips to Maximize Commercial Roof Longevity

45. Identifying and Fixing the Most Common Commercial Roof Leaks

46. Commercial Roof Restoration or Replacement: How to Decide

47. Boost Your Property Value with Strategic Commercial Roofing Upgrades

48. Making an Environmental Impact Through Sustainable Commercial Roofing

49. Timeline Expectations for Major Commercial Roofing Projects

50. Choosing the Right Material: A Comprehensive Commercial Roofing Guide

Pro Tip: You can modify these blog topics to target core industries you work with – for example, large warehouses or restaurants. This can show them that you know the specific issues they’re likely to face.

What Are The Different Types of Roofing Blog Content?

It’s a good idea to write about a wide variety of topics and to vary the format you write them in. Here are a few types of roofing blog content you can experiment with:

• How-to guides: Simple guides that walk customers through a process they complete independently. An example might be “How to Clean Asphalt Shingles” or “How to Prepare for a Roof Replacement.”

• Buyer guides: Advise customers on the best options, with price points and benefits, so they can compare. For example, “5 Best Roofing Materials for Warehouses” or “Best Sustainable Roofing Materials to Boost Your LEED Rating.”

• Informational guides: Longer guides provide information on a topic to help customers make informed choices. An example might be “Pros and Cons of Slate Roofing Systems” or “PVC Roofing for Commercial Properties.”

• Case studies: To communicate the value of your services, tell a story about a successful project you’ve completed. Case studies should highlight unique challenges or exceptional outcomes and the business impact on commercial customers.

• Testimonials: Like case studies, testimonials communicate your value – except it’s coming directly from an interview with a satisfied customer. You can include short testimonials in case studies or create articles in Q&A format for longer testimonials.

• Success stories: Longer-term stories that highlight a customer’s continued success with your roofing project. This might include a story about how a maintenance agreement has helped a customer keep their roof pristine for several years or how a living roof improved a building’s efficiency ratio and evolved over the years.

• Studies: Collect information from customer questionnaires to showcase the general impact of roofing projects. Studies can also cite research from other sources to back up your claim. For example, you might ask commercial customers how much their utility bills were reduced after installing solar panels and cite industry research to back up the results.

• Listicles: Divide information into a list to make content more digestible. This could look like “5 Signs You Need a Roof Inspection” or “10 Unique Roof Styles for Homeowners.”

You can also combine these for a hybrid approach—for example, a case study with a listicle component or informational section.

How Can You Find Roofing Post Ideas for Your Blog?

Still looking for more ideas for blog content? Here are a few other places you can get ideas from:

Here’s a little more detail about each approach:

• Conduct keyword research: Keyword research isn’t just good for SEO - it can also be used to brainstorm potential topic ideas. You can use tools like Answer the Public to find out what questions are related to keywords like “roof repair” and “local roofing.”

• Check forums: Forums like Roofing Talk and r/roofing on Reddit can give you a sense of what questions customers are asking and what topics get the most attention.

• Ask your CSRs: Your customers' questions will be unique to your business. You can ask CSRs about them to generate topics that target your customer base.

• Ask AI: AI is a good option for brainstorming general content. Once you have some topics in mind, you can also prompt AI to recommend what information to include in each blog post.

• Ask your techs: Your techs have a unique perspective about issues on the job. Ask them about customer concerns once work starts, or any topics that can help keep customers informed about their options.

• Check your competitors: Competitor content can give you new ideas and insights on how to be different. Start by Googling keywords you’re trying to target to see what competitor content shows up.

• Check customer reviews: Your reviews give you a solid idea of what works well for you. Leverage good reviews by reaching out to customers for longer testimonials.

You can use ServiceTitan’s reputation feature to monitor all your reviews across over 60 sites in one place. Filter them by individual techs, customers, and jobs so you know exactly what customers say about your best work.

But the value of listening to your customers goes beyond just creating good blogs: it’s one of the most important things you can do for your roofing marketing strategy. When you know what customers want, you’ll know how to capture their interest and keep them engaged at every touchpoint.

As ServiceTitan Principal Product Manager Dylan Kessler says, “Customers have lots of sentiments along the way. Moods go up and down. This is very important to pay attention to and have an understanding of so you know how to treat these individual touchpoints.”

Next, we’ll show you exactly where those touchpoints are – and how the right roofing software can help you optimize them.

How Can You Promote Your Roofing Articles?

You need the right distribution and promotion strategies to attract an audience for your blog posts. This also helps you grow your roofing business as more people learn about who you are and what services you offer.

Here are four ways you can promote your blog:

SEO (search engine optimization)

Do keyword research to target the topics your customers are searching for. Aim to combine roofing keywords with local keywords to help you attract search traffic in your area.

Brandon Doyle, director of marketing for Blue Corona, says getting on the first page of Google is crucial: “If you are not listed on the first page of Google results in any fashion, you are definitely missing qualified leads, sales, and job bookings.”

Email marketing

Use email marketing to distribute relevant articles to your existing customer base. For example, seasonal topics and roof maintenance tips are good ways to re-engage customers who have already booked with you. 

ServiceTitan’s email marketing software can help you create hyper-targeted campaigns based on customer data such as jobs, revenue, and booking history. Use drag-and-drop email templates to create professional-looking emails in minutes, then send them out automatically.

Once they’re sent, your dashboard will give you a comprehensive overview of campaign performance with revenue attribution metrics. That way, you’ll know exactly what types of messaging generate more roofing jobs.

Social media

Try to repurpose blog content for social media channels wherever possible. For example, you could post a quote from a testimonial with a short video or a few pictures from a case study.

You’ll get more reach if you don’t post a link to your article, but sometimes, it’s worthwhile if the link will be highly relevant to your audience. Remember that you can also create LinkedIn newsletters that mirror your blog content for higher engagement on the platform.

Paid ads

Use Google PPC and paid social media ads to expand your reach. Paid ads help you get in front of your audience faster than organic content will. They can get pricey, so only use this strategy with your best article topics if you’re on a tight budget.

ServiceTitan’s marketing software can help you run optimized PPC campaigns to boost revenue. Connect Google Analytics to ServiceTitan to see which blog topics bring in the highest-paying jobs, then use that information to optimize your next campaign.

“When you reapply money into working campaigns that are high in lead quality, then you’re training Google how to optimize toward these better campaigns and gain a better picture of your customers and who buys from you,” Kessler says.

ServiceTitan’s local services ads feature can put you at the top of local search results with a booking link. Once customers book an appointment, techs can text them to follow up directly in the app.

The data you collect from ad campaigns, social media, email marketing, and SEO can tell you which blogs get you more roofing jobs. From there, you can fine-tune your approach to drive even more revenue back to your roofing business.

Over to You

Blogs are an excellent way to reach potential customers and keep old customers engaged with your roofing business. They establish you as a go-to resource for information, collecting inbound leads as you advertise.

To make blogs work well, you must touch on the proper topics and use the right strategies to promote them. With software like ServiceTitan, you can streamline the marketing strategies that help you grow your audience and business.

ServiceTitan is an all-in-one roofing business software solution that empowers roofing contractors with a suite of tools to create targeted ad campaigns, consolidate business operations, and drive growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.