The roofing industry is expected to see unprecedented growth over the next decade, driven by increasing urbanization and rising demand for eco-friendly roofing.
This is good news for roofing businesses like yours.
But there are many challenges — rising costs, labor shortages, supply chain disruption, weather-related issues, and how to market your roofing business.
They say that knowledge is power.
That’s why we’ve compiled 30+ roofing industry stats, valuable insights, and industry trends to help guide your path to success.
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Roofing Industry Overview and Economic Impact
1. Global Roofing Market To Grow Annually (Source: Arizton)
The global roofing industry market size is predicted to hit $280 billion by 2029, up from $214 billion in 2023.
What’s driving that kind of growth? New builds are a factor, but people are also considering the idea of energy-efficient and sustainable roofing. Solar panels, green roofs, cool roofs, and reflective coatings are all gaining popularity. Homeowners are also more willing to invest in preventative maintenance and repairs to extend the lifespan of their roofs.
2. Roofing Contractors See 3% Increase In 2024 (Source: IBIS World)
There were 96,474 US roofing contractors registered in 2023, an increase of 0.6% from the number of roofing businesses in 2022.
As the market grows, so does the competition. It’s a good idea to invest in tech and systems that make you stand out. For example, you might want to buy drones for roofing inspections, invest in better estimating software, or upgrade your fleet.
3. Demand for Solar Roofing Materials To Grow By 15% Annually (Source: PRNewswire)
The demand for renewable energy is growing, and governments are offering tax incentives and green subsidies. Utility-scale installations currently dominate the market, accounting for two-thirds of the market. Residential demand is also growing as homeowners look to cut energy costs.
Crystalline solar panels make up 90% of the market and are a relatively straightforward product to start offering.
4. North America Makes Up 31% Of Global Roofing Market (Source: Allied)
The North American roofing market is expected to reach $41 billion by 2031 with a 4.9% growth rate, compared to the global rate mentioned earlier of 4.6%.
Demand is driven by residential and commercial roofing projects seeking better insulation, energy production, and noise reduction.
Roofer Workforce Insights
5. 135,000 Roofers Employed In The US (Source: US BLS)
The US Bureau of Labor Statistics predicts that there will be 13,600 new job openings every year across the country, mainly due to older roofers retiring or moving on to different work.
Most roofers learn on the job, but there are apprenticeships available. If you own a roofing business, offering an apprenticeship might be a good idea to attract younger talent.
Most of the 135,000 roofers are working in the residential roofing sector, but commercial projects tend to pay better, topping $64,000 per year on average.
6. Median Pay for Roofers Was $50,000 In The US In 2023 (Source: US BLS)
The pay for roofers is pretty good for a job that doesn’t need a formal education.
The average hourly wage of roofers in the US is $26.85, roughly $55,840 a year.
There are some regional differences. Florida has the biggest number of roofers, and the annual mean wage is around $47,000, but in California, it’s nearly $69,000.
This is probably due to differences in the cost of living and the demand for skilled labor. California also has stricter building codes.
7. Roofers Account For 55% Of The Roofing Workforce (Source: CSCE)
The rest of the on-site workforce are roofing helpers (5%), construction laborers (4%), sheet metal workers (4%), and carpenters (1%). Inspectors and vehicle operators comprise 11% of the total, and the remaining 20% are office workers.
8. The Median Age Of A Roofer Is 37.5 Years Old (Source: CSCE)
Almost half of all roofers are aged between 35 and 54, with only 15% under 24.
This is surprising for a job that is physically demanding and signals potential labor shortages in the future.
9. Hispanic Workers Account For 47% Of Roofers (Source: CSCE)
Although only accounting for 15% of the overall US workforce, Hispanic workers are overrepresented in roofing.
10. Only 0.6% Of Roofers Are Women (Source: CSCE)
Women are seriously underrepresented in terms of gender distribution.
This shows that roofing has a reputation as being a “man’s job.” The industry might not be doing enough to promote opportunities for women and missing out on a valuable talent pool.
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Roofing Service Market Drivers and Challenges
11. Commercial Roofing Is 94% Replacement Roofs (Source: BCC)
Commercial roofing is dominated by replacement new roofs to keep up with wear and tear, especially with extreme weather hitting more often. Older roofs just can’t handle it anymore.
People are also pushing for more energy-efficient materials and green roofing options. LEED certification and other green building codes are also making a difference.
This is good news for commercial roofing contractors, as replacing a roof is a bigger-ticket job than maintenance or repairs.
12. Green Roofing Market To Reach Nearly $26 Billion By 2032 (Source: Market Data Forecast)
Green roofing involves adding layers of vegetation to the top of a building. Think of it as turning your roof into a mini garden. The roof has a waterproof layer, some drainage, soil, and plants. The vegetation provides natural insulation, so buildings use less energy for heating and cooling.
Green roofs also help reduce urban heat islands and greenhouse gas emissions, which is why a growing number of policies and incentives are springing up, especially in Europe and North America, to encourage green infrastructure.
13. Residential Roofing Market To Grow From $10.84 Billion To Nearly $15 Billion By 2030 (Source: MMR)
Many homes in the US have older roofs that don’t meet current standards. Homeowners are replacing outdated asphalt shingles with more durable, weather-resistant options, especially after storms.
There’s a rising demand for high-performance laminated shingles that are more durable and withstand extreme conditions.
14. Roofer Falls Account For Roughly 20% Of Construction Industry Fatalities (Source: P|R)
Roofing is a risky business. The problem is often related to unprotected roof edges, skylights, and weak decking. Sometimes, coordination issues between subcontractors and contractors lead to things being overlooked. If you’re in the roofing trade, ensure all the relevant safety precautions are in place before you start work.
15. 37% Of Subcontractors Report That Work Has Been Stopped Due To Delays In Payments (Source: Rabbet)
Roofers are often hired as subcontractors by general contractors in construction projects. These payment delays can lead to cash flow challenges for roofing businesses, especially smaller ones, as they often need to cover labor and material costs upfront. To mitigate these issues, some contractors resort to financing options such as credit lines or personal savings.
16. 62% Of Contractors Face Challenges In Finding Skilled Workers (Source: US Chamber of Commerce)
Specialized skills like slating, tiling, and cladding are needed, but many roofers are reaching retirement age, leading to a decline in the skilled labor pool. Roofing isn’t something you can pick up overnight, and fewer young people are entering trades, causing a perfect storm.
17. 42% Of Roofers Worry About Increased Building Material Costs. (Source: Roofing Contractor)
Inflation, supply chain disruptions, and fluctuating demand have all contributed to higher prices for essential materials like asphalt, metal, and insulation. For smaller contractors, these cost increases are incredibly challenging, squeezing profit margins and making it harder to stay competitive. Many are turning to bulk purchasing and alternative materials to mitigate the impact.
Marketing Statistics for Roofers
18. 29% Of Customers Read Online Reviews (Source: Brightlocal)
People consistently or regularly read online reviews before making a decision. Only 4% of consumers say they never read reviews.
It’s such a tiny number, but it shows how reviews have become a regular part of decision-making, especially for home services businesses like roofing. It’s a modern-day version of “word-of-mouth” marketing.
19. Roofing Ads Have A Cost-Per-Click (CPC) of $11.13 (Source: LocaliQ)
Roofing business ads cost more than $11 per click, on average. The click-through rate is 3.85%, among the lowest for home services. General builders come in at 6.25% and just $3.60 CPC.
These figures suggest that roofers need to improve their ads more, focusing on eye-catching images and strong copywriting. If they want to gain a larger market share, they might also include customer reviews in their ads.
20. Over 55% Of People Run An Online Search Before Booking A Home Service (Source: LocaliQ)
People are likely to search for “roof repair near me” or “best roofing contractor in [city].” If you want to improve your search rankings, you need to optimize for those kinds of keywords. You should also do the following tasks.
Google Business Profile: Make sure it’s up to date with photos, reviews, and your contact info.
Local Ads: Consider running Google Local Services Ads — they’re pay-per-lead and show up right at the top.
Reviews: Encourage happy customers to leave Google reviews. These are often the deciding factors for people who are unsure about your roofing service.
21. Only 57% Of Roofers Use Estimating Software For Bids (Source: BBB)
Many roofers still do things old-school, with pen, paper, or spreadsheets. This slows things down, as estimating software can do it faster, more accurately, and in a professional way that impresses customers.
22. 70% Of Roofing Companies Aren’t Pleased With Their SEO Performance (Source: RoofingWebMasters)
More than two-thirds of roofers aren’t happy with the results they currently get from SEO providers. Many roofers might not fully understand SEO and expect to rank on the first page of Google overnight when it can take months. But some shady SEO agencies are out there promising the moon and under-delivering.
23. Less Than 30% Of Roofers Use AI In Their Marketing (Source: RoofingWebMasters)
Most roofers focus on traditional marketing, such as word of mouth, flyers, and maybe a Facebook ad. AI probably feels a bit futuristic or out of reach for smaller businesses. The truth is AI isn’t as complicated or expensive as it sounds. Think about using AI to optimize Google ads, create dynamic social media content, or even chatbots to respond to customer inquiries.
Customer Expectations and Behavior
24. Most Roofs Last Between 12 And 50 Years (Source: Nationwide)
The timing depends on the materials. Composition shingles last 12–20 years, while something like slate can last 200 years. Most asphalt roofs last 15–30 years, depending on the quality of the installation and materials.
If you see cracked or missing asphalt shingles, leaks, or any water damage inside, those are big red flags.
25. Eco-Driven Home Improvement Sales Increase 4% Each Year (Source: JLC)
Sustainable, eco-friendly roofing solutions are becoming more popular. Some want cool roofs that reflect sunlight to keep their homes cooler in the summer. Others are looking into metal roofs because they’re recyclable and last forever.
Many customers are happy to pay a bit more upfront for a roof that will save them money on energy and last longer.
26. 40% Of Complaints Are Related To Leaks (Source: BBB)
People quickly notice when their roof’s not doing its primary job, i.e., keeping water out. Sometimes, it’s due to poor installation, such as not sealing flashing properly or cutting corners to save time. Other times, the materials wear down over years of exposure to the elements or poor maintenance.
Trends Shaping the Future of the Roofing Industry
27. 20% Of Roofing Contractors Use Drones For Inspections Or Measurements (Source: BBB)
Drones save time and effort, but the upfront cost can be a barrier, especially for smaller companies. You also need to train your team and, in some cases, get licensed if you’re using them commercially.
28. Material Costs Increased By 35% Since 2020 (Source: Cladco)
Materials like timber, shingles, and metal have seen massive spikes recently. Softwood lumber alone jumped by over 20% at one point. Adding in things like transportation delays and inflation puts a strain on roofing contractors, who then feel pressured to pass on the cost to customers.
If you run a roofing business, it’s worth contacting suppliers to see if you can lock in better deals or secure bulk discounts to keep your costs down over the coming years.
29. 91% Of Commercial Roofers Favor Single-Ply Roofing Systems (Source: BBB)
Most commercial clients want versatile and cost-effective single-ply systems, which is why they’ve become the preferred option for flat or low-sloped roofs.
Of the different types, 38% of roofers use TPO (Thermoplastic Polyolefin), 30% use EPDM (Ethylene Propylene Diene Terpolymer), and 18% use PVC (Polyvinyl Chloride).
30. Global “Cool Roofing” Market To Grow By 5.7% (Source: GVR)
Cool roofs reflect more sunlight and absorb less heat, lowering indoor temperatures and reducing energy costs. With rising energy prices, people are looking for ways to save, and cool roofing fits the bill.
31. Cool Roofs Cost Just $0.50 Per Square Foot & Reduce Air Con Bills (Source: Energy Seal)
The $0.50 figure is for coatings, which is why it’s so budget-friendly. Commercial buildings like warehouses, malls, and office spaces benefit the most. They have massive roof areas, so cooling those spaces is a considerable expense. Adding a cool roof can sometimes cut energy use by 10-20%.
ServiceTitan: Transforming the Roofing Industry with Technology
Streamlined workforce management
ServiceTitan’s Scheduling Pro and Dispatch Pro offer intelligent schedule optimization, which adjusts schedules for traffic delays or last-minute changes. With just a few clicks, you can adjust job durations, making project management easier.
You can also use it to track roofing technician performance and identify areas for improvement. This is great for offering targeted training or creating incentive programs to boost morale.
Optimized reporting and analytics
ServiceTitan’s reporting tools give you actionable insights. For example, you can track job completion rates, revenue per technician, and customer satisfaction in real time. It’s a dashboard for the health of your business.
The dashboard is dynamic, so you can customize it to show the metrics that matter most to you. Want to see how much revenue you’ve made this week? Done. Curious about trends over the past month? How about profit margins? It’s all there, updated in real-time, thanks to the cloud-based sync.
Enhanced marketing efforts
ServiceTitan’s Marketing Pro has a Marketing Scorecard that ranks your campaigns by actual revenue. So, instead of just seeing how many calls a campaign generates, you see how much money those calls bring in.
There’s also a heat map feature that shows you exactly where your ads are generating the most revenue. Bigger blue circles mean better-performing areas, so you know where to spend more or cut back.
You can create unique phone numbers for each campaign. Whenever someone books a job using that number, it tracks the revenue and updates your ROI in real-time.
For example, if you realize your digital ads bring in more high-ticket jobs than your direct mail campaigns, you can shift more of your budget to digital ads.
Improved customer experience
ServiceTitan’s CRM tools track customer preferences and service history in one central hub. So, when a customer calls, you already know what services they’ve had, any issues they’ve mentioned before, and little things like their preferred time slots. It all adds up to make the interaction way more personal.
After a job is done, the system can send an automated survey. If a customer isn’t thrilled, you’ll know immediately and can follow up. It’s a great way to catch minor issues before they become big problems.
ServiceTitan also sends reminders for things like routine maintenance or overdue payments. It keeps your team on track and ensures customers feel like you’re always thinking about them.
Customer retention will improve because people feel like you really know and care about them. Not having to track all this manually will also save a lot of time.
Optimized financial planning
ServiceTitan tracks revenue in real time. You can break reports down by day, week, month, and business unit. It’s perfect for spotting trends and seeing where the money is actually coming from.
You can also forecast growth and plan budgets more accurately. For example, you can see which roofing services drive the most revenue and invest more in those areas.
Seamless third-party integrations
ServiceTitan integrates seamlessly with tools like QuickBooks and Intacct and even financing solutions like GreenSky® and Wells Fargo. Thus, you don’t have to switch between platforms to manage your accounting, financing, and customer data.
Success story
Guardian Roofing used ServiceTitan to track real-time metrics, making them more agile in decision-making. With tools like real-time KPI tracking and automation, businesses like Guardian can quickly see what’s working and what’s not. This is ideal for roofing companies trying to scale, as they can present transparent, reliable data to potential investors.
Guardian also used ServiceTitan’s Marketing Pro for reputation management. They set the software up to automatically prompt customers for reviews. A 5-star rating versus a 3.9-star rating can make a world of difference, not just in attracting new customers but also in attracting private equity interest.
It’s Your Turn Now
We hope you found the roofing industry statistics in this article useful. The main takeaway is that the industry is poised to grow in 2025 and beyond.
Sustainability and energy-efficiency demands in the commercial and residential sectors will drive most of the growth.
However, there are a few challenges, including rising material costs and the struggle to find skilled workers.
ServiceTitan is an all-in-one platform for home service businesses. Everything is integrated, so you don’t need to jump between apps for accounting, scheduling, CRM, and marketing. It’s ideal for roofing professionals and businesses that are growing or looking to streamline their operations.
Frequently Asked Questions (FAQs)
Is roofing a growing industry?
Absolutely! The global roofing market is projected to grow at an annual rate of 4.6%, reaching $280 billion by 2029, fueled by the rising urbanization of real estate, increasing demand for energy-efficient and sustainable roofing solutions, and government incentives for green infrastructure.
Is roofing in demand?
Yes, roofing remains in high demand across residential, commercial, and industrial sectors. Key drivers include the need to replace aging roofs and the increasing popularity of eco-friendly options like solar panels and green roofs. Demand is particularly strong for weather-resistant materials that can handle extreme climates.
How many people are employed in the roofing industry?
The roofing industry in the US employs around 135,000 roofers, with additional workers in support roles. The median age of roofers is 37.5 years, and the industry faces challenges recruiting new talent.
What are the most in-demand roofing services?
The most sought-after roofing services include the following.
Roof Replacement: In commercial sectors, 94% of jobs involve replacing old roofs with durable, energy-efficient materials.
Energy-Efficient Roofing: Cool roofs, green roofs, and solar panel installations are rapidly gaining popularity due to their cost-saving and sustainability benefits.
Storm Damage Repair: Homeowners frequently need repairs after severe weather events like hail storms and hurricanes.
Roof Inspections and Maintenance: With more property owners focusing on preventative maintenance, inspection services are on the rise.
ServiceTitan Software
ServiceTitan is a comprehensive software solution built specifically to help service companies streamline their operations, boost revenue, and substantially elevate the trajectory of their business. Our comprehensive, cloud-based platform is used by thousands of electrical, HVAC, plumbing, garage door, and chimney sweep shops across the country—and has increased their revenue by an average of 25% in just their first year with us.
