30+ Roofing Slogans To Gain Ideas [With Examples & Tips]

Slogan and Tagline Ideas for Your Roofing Business

The roofing slogans we mention below are merely to inspire you. Copying them word for word may not be the best idea, as other roofing companies may already be using them.

Use elements from two or more to create a better and unique roofing company slogan. However, ensure any slogan you create obeys the basic criteria we cover later in this article.

1. Roofs Built To Last

2. Always Ready To Fix Your Roofs

3. Excellence Overhead

4. Giving Roofs An Uplift

5. Making Leaky Roofs A Thing Of The Past

6. Roofing Experts You Can Always Trust

7. Expert Roofers For Your Roofing Needs

8. Reliable Roofing Contractors At Your Service

9. Improving Homes One Roof At A Time

10. Get Quality Roofing

11. Roofs Raised to Perfection

12. Contractors Known For Roofing Excellence

13. Give Your Roof A Lift Today

14. Making Roofing Dreams A Reality

15. Experience Quality Roofing

16. Elevating Roofs One Nail At A Time

17. Redefining Roofing Excellence

18. Keeping Houses Safe In The Storm

19.  Delivering Roofing Excellence

20. The Roofing Experts You Can Always Rely On

21.  Raise the Roof, Raise Your Standards

22.  Elevating Homes Every Shingle Day

23.  Building Roofs That Last A Lifetime

24.  Raising The Roof With Quality Workmanship

25.  Satisfying Your Roofing Needs One Shingle At A Time

26.  Need Quality Roofing? We've Got You Covered

27.  Roofing Done Right Every Time

28.  X Roofing Company: Different From the Rest

29.  The Roofing Company Where Quality Meets Excellence

30.  Building Quality Roofs That Stand The Test Of Time

31.  Beautifying Buildings One Roofing Project At A Time

32.  Roofing That Survives Rainy Days

33.  Building Trust With Quality Roofing

34.  Need A New Roof? Contact [Insert Company Name]!

35.  A Team Of Roofing Experts You Can Trust

36.  Roofing Craftsmanship At Its Best

37.  Say Goodbye To Roof Leakages

38.  Always Delivering Quality Roofing

39.  Better Roofs, Better Homes

Great Examples of Roofing Slogans

Successful roofing companies use catchy and concise slogans that demonstrate expertise. Here are some great examples:

1. Tecta America

Slogan: Roofing Redefined

Tecta is a roofing company based in Rosemont, Illinois, with several branches across the United States.

It specializes in roof repair, replacement, and preventive maintenance. It also handles snow removal and industrial roofing.

Tecta uses its slogan to convey expertise, which creates trust in the customer's mind and showcases the company as an industry leader.

The slogan is also concise. It's just two words but with so much power.

This proves that the slogan’s length doesn't matter as much as the image you want it to convey.

2. Advanced Roofing

Slogan: Experience Matters. Established 1983

Advanced Roofing tends to the roofing needs of commercial buildings in Florida.

Customers associate the number of years a business has operated with expertise. So, Advanced Roofing uses the time it’s spent in the roofing industry for its slogan.

This solidifies the company's expertise for homeowners and potential customers, portraying it as an authority in the roofing industry.

3. Texas Family Roofing

Slogan: Your Trusted Local Roofing Company In Austin and San Antonio

Texas Family Roofing is a family-owned roofing company operating out of Texas.

To connect with local customers, this Texan roofing company uses its local service area in its slogan, setting it apart from competitors. 

The slogan also resonates with what most roofing customers want: a local roofing company.

How to Write Catchy Roofing Slogans

To write catchy roofing slogans, you must aim for clarity, inspire confidence, evoke positive emotions, and stand out from the crowd.

1. Keep it short

With a short roofing slogan, customers will spend less time trying to understand your value proposition and get to the heart of your message quickly and efficiently.

Laing Roofing’s ‘Built to Last’ roofing slogan is a great example. Any potential customer immediately grasps the value proposition and can recall it easily.

Examples of short roofing slogans

• Raise your roof

• Delivering the roof you deserve

• Quality roofing, our passion

• Excellent roofing every shingle time

2. Inspire confidence and trustworthiness

It is important to inspire customer confidence with your slogan. Customers only hire roofing companies they trust to have the ability and expertise to deliver quality roofing.

Examples of roofing slogans that inspire confidence

Here are some examples of such slogans:

• Family-Owned, [Years] Of Experience

• Quality Roofing Every Time

• Roof Excellence

• Quality Roofing Since [Year]

Attracting customers by using slogans that inspire confidence, though, is one thing. You still have to deliver quality customer service, always communicate with your customers, and exceed their expectations.

Achieving all that may be hard or even impossible if you’re still relying on inefficient, outdated processes, clipboards that go missing, and paper documents that are hard to track.

But with the right tool that automates all aspects of customer interactions, it all becomes easier.

Take ServiceTitan’s Customer Experience software, for example.

This tool lets you communicate with customers via SMS text. You can send appointment reminders alongside a brief technician bio and reschedule appointments via SMS.

Rebecca Tenorio, dispatcher, and client happiness representative for The Happy Outlet in Carson City, Nevada, uses this feature to communicate with customers and keep them updated throughout the job cycle.

“It makes it so convenient for scheduling afternoon appointments for our clients who need to leave work to meet us at their house,” Tenorio says. “They appreciate being able to text and communicate with us.”

Other features of ServiceTitan’s Customer Experience software that facilitate exceptional customer service include: 

• GPS tracking lets you empower customers to track technicians coming to their location in real time. This ensures early arrival and prevents unnecessary detours.

• Chat to text widget lets customers book jobs, schedule appointments, and start a text conversation from your website without the assistance of any employee. It’s a win-win. Customers schedule appointments to resolve roofing needs, and your employees focus on other productive tasks.

• Field service software lets technicians access the customer’s job history, property data, and complete information without constantly calling the office.

Robert Maier, VP of Laing Roofing, grew his business using ServiceTitan’s Customer Experience platform.

“When we started with ServiceTitan, we had maybe two trucks on the road,” he recalls. “We quickly grew to six in 12 months.”

You can use the tool to manage customer relationships and grow your business.

3. Evoke emotions

Emotional slogans make your brand memorable and foster a deeper connection with customers.

Examples of roofing slogans that evoke emotions

• Roofing Peace Of Mind

• Braving The Storms Together

• Excellent Roofing, Happy Customers

4. Mention what differentiates you from competitors

Your roofing slogan is a great opportunity to stand out from competitors. You can promise what others aren’t offering, mention your year of incorporation, or include your local service area.

Examples of roofing slogans that highlight unique features

Here are some examples of slogans:

• Quality Roofs, Great Prices

• Excellence In Roofing

• Customizing Roofs Since [Year]

• Delivering Quality Roofing To [Local Service Area]

Generate More Slogans Using ServiceTitan’s Roofing Slogan Templates

Finding it difficult to come up with slogans? Consider using the templates below.

You can fill in the brackets with words that align with your brand and the emotion you wish to convey.

For example, you can change ‘Your [word] roofing experts’ into ‘Your friendly roofing experts.’

Here are some templates:

• Making Homes [word] Since [year]

• Your [word], Our [word]

• Your [word] Roofing Experts

• Roofing Services That [word or phrase]

• We Make Roofs [word] Again

• Strong Roofs, [words] Homes

• [Word] Roofing Services

• [Word] On [Business Name] For [Word] Roofing Service

• [Your Town's] #1 Choice For [Word] Roofing Service

• [Word] Your [Home/Office] With [Word] Roofing Service

• Trust [Name of Company] For Quality Roofing Services

• Roofing Experts Who [Word] Since [Year]

• Roofing Services That [Word]

Some ways to determine words to fill the brackets include:

• Emphasize the emotional benefits prospects stand to gain with words such as ‘lasting,’ ‘comfort,’ and ‘fortress.’ 

• Showcase your authority and expertise by mentioning your years of operation. You can also use words like ‘expert,’ ‘professional,’ ‘experienced,’ and ‘craftsmanship.’

• Use words that convey the durability of your work. Examples include ‘long-lasting,’ ‘withstand,’ ‘unwavering,’ and ‘perfect.’

• Ensure your slogan sticks in customers' minds with literary devices like rhymes, alliteration, humor, and repetition.

Beyond Slogans: Amplify Marketing Efforts With ServiceTitan

Catchy slogans don't generate leads in a vacuum.

You still need to pair them with effective marketing or roofing lead generation strategies, receive incoming phone calls, and have a system for managing customer payments and job schedules.

Also, you still need to track the performance of your marketing strategies and measure their exact return on investment (ROI).

ServiceTitan's roofing software gives roofing companies the tools they need to run effective marketing campaigns and track their ROI.

This ensures they make the best use of their marketing slogans to generate significant revenue.

ServiceTitan's roofing software tools automate key marketing-related processes such as:

• Campaign tracking

• Call booking and scheduling

• Online job booking

• Direct mail campaigns

• Email marketing 

Campaign tracking

Marketing strategies are meant to generate revenue that more than covers the cost of running them. How do you know the revenue a campaign generates? Enter ServiceTitan's Marketing Pro platform.

It manages, measures, and tracks marketing campaigns to maximize your budget.

Using the platform, you get an all-in-one analytics dashboard that ranks all your campaigns by generated revenue. There's also a marketing scorecard showing where jobs are coming from, whether it's Google Ads, Angi, or Local Service Ads.

This ensures you spend only on revenue-generating roofing marketing strategies.

Automating call booking and scheduling

Considering the nature of your business, most customer interactions will likely be through calls. Most customers prefer calling to resolve complaints and book appointments.

You can use ServiceTitan's Call Booking software to deliver a positive experience to the leads your slogan generates.

When a customer calls, the software's system immediately notifies customer service representatives (CSRs) if the caller is a new or existing customer.

If it's an existing customer, CSRs can greet the customer by name and deliver personalized service using their recorded information—name, complete job history, and property information.

When a new customer calls for the first time, ServiceTitan's Call Booking software provides drop-down menus, so CSRs ask the right questions and collect every piece of data techs will need for the job.

Further, ServiceTitan's Service Scheduling software lets CSRs access the company's scheduling calendar without leaving call booking.

From the software, they can:

• See which techs with the right skills for the job are available

• Place custom tags on jobs that require special tools and language knowledge, as well as on those that have been rescheduled.

Combining ServiceTitan's Call Booking and Service Scheduling platforms ensures techs arrive ready and customers benefit from quality service.

Online job booking

A prospect sees your slogan, loves it, and decides to book a job. However, since no one can walk them through the process and answer their questions, they book with your competitors instead.

Consider using ServiceTitan's Schedule Engine booking widget to avoid such a scenario.

With the booking widget, customers can schedule appointments on your website without the assistance of any employee.

If the prospect still has some objections, industry–trained agents are available to answer questions and guide them through the appointment booking process.

In addition, every job booking is automatically transferred into your ServiceTitan dispatch board, even when you're unavailable or asleep. The risk of customers booking twice is eliminated since the online booking system syncs with ServiceTitan’s scheduling system.

Another ServiceTitan tool, the Local Services Ads integration, facilitates online booking.

The integration lets customers book appointments directly from Local Services Ads, which immediately populate into your ServiceTitan dashboard.

This increases the accuracy of customer data and eliminates redundancy.

Direct mail campaigns

ServiceTitan's Direct Mail feature lets you create and manage mail campaigns from one platform.

All you need to do is:

• Build your audience using customer data from your ServiceTitan CRM

• Choose from a wide selection of templates

• Upload your postcard and add your direct mail copy

• Send it out to prospects

Once you click ‘send,’ ServiceTitan will help you print and send out the mail, charging you a flat rate for each one instead of charging you per print run (which is costly).

You can also monitor the revenue performance of each piece of mail from ServiceTitan's analytics dashboard.

Email marketing

ServiceTitan's Marketing Pro Email platform makes it easy to create, send, and manage drip campaigns to nurture the roofing leads the slogan generates.

The platform offers dozens of pre-designed templates, eliminating the need to hire email designers or pay for design platforms.

Simply pick a template, customize it with your logo and email copy, then send it to your audience.

You can also hyper-target customers with emails that resonate with their current needs.

For example, let's say you want to re-engage prospects yet to book an appointment after requesting a free quote.

Using the software, you can create an audience using the prospects' data stored in ServiceTitan and then email them a percentage discount if they book a job immediately. 

This resuscitates cold leads and can generate new work orders.

Lastly, Marketing Pro Email gives insights into your email campaign's performance.

The software shows the number of jobs and revenue each email generates This allows you to constantly tweak email copy for better open rates, click-through rates, and engagement.

Now Over to You

A well-written slogan can inspire customer confidence and build brand awareness. It can ensure prospects retain memories of your brand until they're ready to book.

Remember to pair your catchy slogan with effective marketing campaigns, which you can create, manage, and track using ServiceTitan's roofing software.

ServiceTitan is a comprehensive roofing software for streamlining business operations, growing revenue, and achieving growth. The cloud-based platform is trusted by over 100,000 contractors nationwide.