The roofing industry is gearing up for notable growth in 2025, as innovative materials, new technology, and changing customer expectations are reshaping it.
Roofing reports suggest that trends like sustainability, automation, AI, and data-driven planning are the way forward. For contractors ready to adapt, there is no shortage of opportunities to become more efficient, connect with more homeowners, and increase business sales.
This article provides a glimpse into how roofing will change in 2025, equipping you with the knowledge needed to scale and provide premium services.
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1. Sustainability Takes Center Stage
With homeowners increasingly drawn to eco-friendly options, sustainability will change how roofing companies approach their work. Rising energy costs and awareness of climate change are fueling the push for solutions like green and cool roofs, both of which focus on better heating and cooling while delivering long-term sustainability perks.
Last year, 292 GW of solar capacity was added before July alone, and roofing materials are evolving to meet these demands. For example, solar panels and shingles are becoming popular in sun-soaked climates for their ability to generate clean energy and offset energy bills.
Light-colored roofing options and advanced coatings will be in huge demand in regions exposed to increasingly extreme weather and heat waves. These options reflect sunlight more effectively, helping maintain comfortable indoor temperatures while maintaining curb appeal.
Roofing contractors recognizing the trend toward integrating sustainable materials and solar roofing will be better positioned to meet modern customer expectations in 2025.
2. Rise of Roofing Automation and Technology
Automation will again be one of the biggest roofing trends in 2025, with more safety enhancements, precision, and efficiency on the way.
One notable shift contractors will see is technological advancement in drones, taking the manual work out of inspections and measurements. It’ll also help with photography, thermal imaging, and high-definition cameras.
These advanced tools can provide roofers with pre- and post-inspection reports, marketing content via aerial photographs, and robotic monitoring of the installation of individual shingles.
Another automation to expect in roofing technology is AI-powered forecasting. Artificial Intelligence will help roofing companies plan project timelines, manage materials better, and adapt to unpredictable weather.
Beyond AI, roofing software automation will extend to streamlining tasks like scheduling and tracking, workflows, and marketing.
Contractors who add these advanced automated solutions to their roofing tool belt are positioning themselves to work more efficiently, saving time and money on projects.
3. Enhanced Roofing Software Adoption
If your roofing business isn’t using field and marketing software yet, 2025 is the perfect year to make the leap. This year, we expect more contractors to embrace construction trade tools to streamline operations and boost efficiency.
Platforms like ServiceTitan are already transforming residential and commercial roofing projects by offering advanced solutions to simplify workflows and improve customers' experiences.
One big shift on the horizon is developing and using CRM (Customer Relationship Management) software systems for roofers such as ServiceTitan’s CRM. It simplifies lead tracking, automates follow-ups, and strengthens relationships with homeowners.
In addition to CRM tools, data-driven and AI-enhanced project management tools will redefine how roofing companies approach their work. With features like real-time collaboration and detailed tracking functionality, these solutions will ensure projects stay on schedule.
4. Focus on Commercial Roofing Solutions
In 2025, the demand for commercial roofing is expected to rise as businesses seek solutions that offer long-term durability and cost efficiency.
Green roofs are gaining popularity for commercial operations in urban areas. They help beat heat islands and boost energy efficiency, an eco-friendly win for modern building projects backed by the EPA (Environmental Protection Agency).
Urbanscape has published results from numerous studies showing that green roofing can reduce buildings' energy usage by 30.7% in humid climates. In Mediterranean climates, non-insulated green roofing can provide up to 43.8% cooling energy savings.
Durable roofing materials like asphalt shingles and metal roofing are gaining traction in industrial spaces where resilience in harsh weather conditions is a top priority. These options combine outstanding functionality with long lifespans, making them a more practical choice for large-scale installations.
Flat roofs and synthetic roofing styles are also gaining popularity with a 41% increase in sales thanks to their versatility and aesthetic appeal. Their clean, modern look pairs beautifully with commercial buildings, making them a favorite among architects who combine intricate design and multi-use layouts in construction projects.
In 2025, roofers should be looking for suppliers of these materials to offer a mix of resilience, functionality, and long-term value to commercial roof design.
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5. Labor Shortages Driving Innovation
For many home services businesses, including roofing, 2024 marked a year of labor shortages caused by immigration uncertainty and the lasting effects of the COVID-19 pandemic. Unfortunately, this trend will continue well into 2025, as 439,000 new construction workers will be needed this year to keep up with demand.
That number is predicted to grow to nearly half a million by 2026, as industry spending picks up due to expected interest rate changes.
Contractors aiming to fill the gaps will look to training and certification programs to attract new talent and ensure workers are equipped with the skills to handle evolving roofing systems.
Robotic technology will likely address the more immediate gaps. Automated tools, including drones, are being used to install shingles, handle materials, and perform coating applications.
Combined with modular roofing systems, robotic innovation will simplify installations, speed up projects, and reduce reliance on human labor.
One reason roofing companies fail is their failure to adapt and evolve with industry changes is one of the reasons why roofing companies fail. So, contractors’ peace of mind needs to stay on top of these innovations and ensure team members are adequately trained in their operations.
6. Data-Driven Decision Making
In recent years, data-driven strategies have dominated the business world, and roofing is no exception.
Advanced platforms like ServiceTitan are helping roofing businesses leverage intelligent real-time analytics to improve operations, increase profitability, and understand their customers.
Data analytics is also transforming how bids are created. Using tools that analyze historical trends, contractors can develop highly accurate estimates that consider everything—material expenses, labor costs, and even events that could cause a delay.
This reduces the risk of an underbid and means roofing businesses can expect a much better return on investment (ROI).
This shift marks a broader movement in the roofing industry: a push for professionalism and smarter, data-driven operations.
In 2025, contractors can say goodbye to juggling paper records and hello to friendly dashboards that make decision-making faster and more fact-based.
7. Rise of B2B Partnerships
In 2025, B2B partnerships will be pivotal in keeping roofing companies competitive. No one wants to see a repeat of the supply chain issues that plagued 2023 and 2024.
These partnerships ensure consistent access to high-quality roofing materials, keeping the industry at the forefront of innovation.
One of the standout trends here is a focus on how these partnerships are formed. Forrester has predicted that in 2025, more than half of large B2B purchases will be made using digital self-serve channels. For this to work, roofing businesses must navigate frustrations in online procurement.
According to Sana Commerce, while 73% of buyers prefer digital procurement, 81% are still encountering major challenges. These include inaccurate stock levels, pricing discrepancies, and unreliable delivery timelines.
Due to these issues, 75% of buyers are now considering switching suppliers. The key to long-term success will now lie in real-time data and transport supply chain agreements. These arrangements will provide contractors with cost-effective solutions by stabilizing material prices and securing access during busy seasons.
This trend is about maintaining consistent quality across roofing projects and delivering innovation for years.
To make the most of these partnerships, roofing companies use strategies like roofing PPC (pay-per-click advertising) through Google and social media to connect with aligned businesses and build mutually beneficial relationships.
8. Digital Marketing for Roofing Businesses
Digital marketing continues to be one of the most dominant and successful ways to increase a roofing business’s brand reach. In 2025, roofing brands will focus on local SEO to target specific customers in their serviceable region.
Reports show that about 40% of Google searches are for local results. That means search engine queries like “roofing contractor near me” now boost local businesses' visibility and generate more leads.
Social media platforms like Instagram and Facebook are also becoming essential tools. Roofers can use these platforms to share visual stories of projects and engage directly with potential clients.
Roofers can combine these strategies with Google Paid Ads to increase their reach, generate leads, and connect better with local customers.
ServiceTitan makes managing these digital marketing campaigns easy. From managing a business's online reputation to automating follow-ups, the Marketing Pro tool from ServiceTitan allows contractors to strengthen their digital presence, prioritize roofing SEO, and attract more local leads.
9. Adoption of Advanced Roofing Materials
The roofing industry will see a surge in the adoption of advanced materials as aesthetics blends with people’s desire for long-term practical solutions that reduce energy costs.
Lightweight, impact-resistant shingles, for example, are becoming popular in both commercial and residential roofing projects. They offer superior protection against hailstorms, high winds, and whatever nature can throw at homeowners.
Synthetic roofing materials are also gaining traction for their versatility and extended lifespan. Fire-resistant and weather-resistant solutions are also quickly becoming essential as customers seek peace of mind during weather disasters.
10. Increased Focus on Safety Protocols
Safety has always been and should always be a primary focus of roofing businesses. In 2025, roofing contractors are doubling down on safety, focusing on reducing workplace injuries and creating more secure jobs.
Training will become key here. Good training programs help workers confidently handle roofing projects' tough and challenging conditions. These protocols prioritize hazard identification, proper equipment use, and techniques for managing environments that can range from blistering hot sun to extreme cold.
To support this, contractors are investing in advanced safety equipment. Strong safety programs help businesses protect their workers and reduce injury-related downtime.
A simple step for contractors looking to boost their safety program is to use a comprehensive checklist. This practical tool ensures compliance with industry standards and prepares your business for the safety boom of 2025.
Get your free roofing safety checklist by ServiceTitan here.
11. Growth of Subscription-Based Roofing Services
You probably already have a Netflix or Amazon Prime Video subscription, but a subscription for roofing service? That’s most likely something you haven’t heard of before.
According to reports, investment in digitizing construction service offerings has seen an 85% increase compared to previous years. This massive surge reflects a growing trend of bringing industries like roofing into the digital age.
Subscription-based service models in the roofing industry will reshape the industry in 2025, giving contractors a steady income stream and homeowners complete peace of mind.
With a regular maintenance plan, roofing businesses can help keep customers’ roofs in top shape, catch issues early, and extend the lifespan of roofing systems.
ServiceTitan’s all-in-one platform helps manage these subscription plans, with features such as automated scheduling, invoicing, and customer communications.
It allows contractors to oversee maintenance contracts and long-term service plans that simplify operations and ensure homeowners receive a proactive, timely service.
Adding a subscription-based service will mean your roofing business will stay ahead in a market where convenience and care are key.
What is the Roofing Industry Outlook?
Different trends will shape the roofing industry in 2025.
Contractors who adopt these trends early, make use of advanced materials, and secure their supply chains with flourishing B2B relationships will ensure their long-term growth.
Roofers should view these trends as opportunities to redefine their success. ServiceTitan is here to help your roofing business achieve these goals.
ServiceTitan is a leading software platform for home services businesses just like roofing. We provide the tools to streamline your operations, market your roofing brand, and drive profitability.
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