For electrical service businesses to attract new customers and retain existing ones, it’s critical that business owners and marketing teams know how to run successful electrical advertising campaigns. But many small businesses find electrician marketing overwhelming, particularly when the day-to-day focus is on delivering great electrician services to customers.
At ServiceTitan, we’ve helped thousands of electrician businesses grow using our contractor business software, which gives you tools to manage your electrician advertising and marketing and track the ROI of every campaign.
In this guide, we’ll share 13 tips so you can develop effective electrician marketing strategies (including ad campaigns) that will help your electrical contracting business thrive.
We’ll also explain how ServiceTitan helps you easily manage your Google reviews, automate direct mail campaigns, lower your cost-per-lead with targeted email marketing, and more. (You can skip straight to the ServiceTitan section here.)
Top 13 Electrical Advertising Strategies for 2025
Schedule a free demo to learn how ServiceTitan can help your electrical business generate more revenue through marketing and advertising.
1. Optimize Your Electrician Website to Attract New Clients
Include the services you offer, testimonials, and contact information.
Make your electrician website mobile-friendly.
Ensure your website is secure, fast, and provides a great user experience.
90% of consumers use the internet to find local businesses, so every electrical services contractor needs an online presence if they want to grow consistently. You don’t need an ultra-sophisticated website, but you should cover these basics:
Good Website Design & Content
Your website should let potential customers know what specific electrical services you offer. It should include credibility-boosting information such as testimonials or certifications you or your company holds. It should also list your service area location.
Most visitors form an immediate opinion of a website. It should be user-friendly, provide easy access to contact information, and be visually appealing to potential customers.
Make Your Website Mobile-Friendly
Your website needs to be mobile-friendly as many customers search for electrical services keywords on their phone, and won’t recommend a business with a poorly designed mobile site.
Compared to a desktop version, a mobile-friendly site should be uncluttered, without too many images or excessive text blocks, and have a responsive, dynamic design that adapts to any screen size.
Make Sure Your Website is Secure & Fast
Ensure your website uses HTTPS, not HTTP.
HTTPS is a security standard that protects against data breaches and hackers. It's essential to have a secure site, especially if your website collects personal information from customers.
Site speed should be a high priority. Why does a website need to load quickly? Because 57% of people will leave your site and go to another one if yours doesn’t load in under three seconds.
Social media ads are a cost-effective way of helping your brand stand out.
Social media lets you target specific audiences, “tag” your business, and add credibility.
With more than half of the world’s population on social media platforms, you need to be there too, to attract more potential customers and grow your business.
Having a Facebook, Instagram, or LinkedIn account, for example, will give customers another way to contact you, let people tag your company directly with a recommendation, and give you one more place to show that you are a credible source for electrical needs.
For Facebook and Instagram, use Meta to target specific audiences for your digital marketing ads — for example, people in your neighborhood or in a certain age bracket. You can also reach potential customers by targeting accounts whose profiles are similar to those that interact with your electrical business online. Social media ads are relatively inexpensive compared to traditional online marketing.
“Facebook is more of an upside-down pyramid,” says Tommy Mello, The Home Service Expert. “The way I do Facebook is you’ve got a lot of customers at the top who really don’t know about your service or they don’t need it today, but you’re building a funnel. It's at the top of the pyramid, but it’s an upside-down pyramid.”
Some customers will find you because they need your services today, whereas others may find you through brand awareness. In many ways, social media has replaced the more conventional “word-of-mouth” recommendation, or at least provides an effective, additional outlet.
“They call it ‘top-of-mind awareness.’ You’re starting to get that online reputation of ‘Hey, I’ve seen that company before, now I need them.’ Now, they’re going to think of you,” Mello says.
Read our full guide on social media marketing here.
3. Create Quality Content to Promote Your Electrician Business
Quality content creates a bond and helps build trust with customers.
Great content leads to increased business.
Optimize your content for SEO so potential customers can find it.
Nearly three out of four companies report that their lead numbers and quality of leads went up after they started a content marketing strategy.
Anything that is written about your company — not just the electrical services you provide, but also the people who do it and the everyday stories they have to tell — is useful for your business.
One of the most powerful ways to generate more leads is to appear in Google when potential customers search for electrical services online. This is known as search engine optimization (SEO).
To create a successful SEO strategy, you need to include top keywords (“fix wiring” or “replacement switch”) on your website landing pages, social media posts, business directories, digital advertising, and all your online content.
To attract local customers in your specific service area, you should also include your city or neighborhood, for example, “Dallas electrician” or “Electrical Services Chicago” (as we cover below).
When your potential customers search for these terms, Google’s algorithm finds the most relevant results by topic and geographical location and displays them in the results.
On the advertising side, Google reserves a few of the top results as paid ad results. You get listed here by paying for Google Ads (more on this later).
Read our full guide on SEO for electricians here.
4. Geo-Target Local Businesses & Specific Local Service Areas
Listed locations can make or break getting a client.
Customers look for businesses that are close to where they live.
Ads should be specific in describing what part of a town your company services.
In the commercial and home services trades, geographic location is critical for attracting clients. If a homeowner or business is looking for a repair service, they ’re much more likely to call on an electrician whose company is within a 3-mile radius over one that’s based farther away.
Your digital advertising campaigns should target local SEO keywords based on very specific locations — the city and county where your company is based, as well as the towns or neighborhoods that are nearest to your business.
Your competitors are also attempting to get business within your area, so be crystal clear and drill down into the location keywords you use. If you don’t, customers are likely to skip over your ad if they see a competitor’s ad that has the location they’re looking for.
Learn how ServiceTitan helps geo-target and track ads in specific locations below.
5. Network Locally & Leverage Direct Mail
Look for new construction projects that might be a fit.
Connect with homeowners associations to establish yourself.
Network with your peers for ideas and business leads.
Knowing who your potential customers are — and where to find them — is half the battle when you’re trying to grow your electrical business. To find new business, reach out to contractors and architects in your service area. Get to know the facility managers by going to events they regularly attend.
What do they like about electricians they’ve worked with in the past; what have they disliked? Even if facility managers don’t have business at the moment, you can make an impression on them so they remember you when they do have electrical needs.
Is your company most focused on home repairs or maintenance? If so, look to meet and stay in touch with homeowners associations.
Network with other electrical business owners. Join the local chapter of a professional organization. Having a good relationship with a competitor could lead to a referral when they have too much business on.
Another way of contacting potential customers more directly is through direct mail campaigns that capture customers’ attention with catchy advertising slogans or unusual electrical company names.
Postcards and flyers delivered to commercial premises and homeowners in your area are still a proven way of bringing in leads and starting relationships with potential customers who keep hold of your details for future reference.
6. Invest in PPC & Google Local Services Ads
Paid search ads on Google and elsewhere work well for electricians.
Google has an algorithm that determines how ads rank in their search engine.
Google Local Services Ads are a cost-effective method of attracting leads.
The top part of a search results page displays the Google Local Services ads. If you qualify for the Google Guarantee, you are eligible to buy these ads, which can be the first thing consumers see when they search for an electrical company in their area.
These are different from other types of PPC (pay-per-click) Google ads where you pay each time someone clicks on your ad. It’s worth trying out both types for your electrical advertising but with Google Local Services Ads, you only pay for the leads you receive — prospects who actually contact you (either via message through Google’s platform or by phone) — so this can be a more cost-effective way of attracting leads.
Some factors that will affect how an electrical services ad ranks include: your company’s proximity to a searcher, your company’s Google My Business profile and number of reviews, your responsiveness, and even your hours of business.
Focus on Google when it comes to online electrical advertising, says ServiceTitan user Tommy Mello. He advises spending at least half of your marketing dollars on electrical SEO, PPC digital ads, Google My Business, Google Local Services, and getting more positive customer reviews.
7. Use Unique Phone Numbers to Track Leads
Unique phone numbers for each ad campaign allow tracking.
Domain extensions, coupon codes, unique offers work, too.
This inexpensive tactic provides immediate feedback.
Call and lead tracking is an effective marketing tool that can be implemented through dedicated call tracking phone numbers (local area codes), internet domain extensions, coupon codes, unique offers, and more. Everything you do marketing-wise should utilize tracking to make sure you are reaching the right target audience.
Call tracking numbers or codes are cheap, and they allow you to immediately know which form of advertising is bringing in real leads. Be sure to use them.
8. Retain Existing Electrical Service Customers with Smart Email Marketing
Send a short text or email as a follow-up to personalize the experience.
Offer a free yearly checkup to retain customers.
It’s common knowledge that it costs more to acquire a new customer than to retain an existing one. It’s easy to do an electrical job and take the attitude of “call us when you need us.” But that’s not the smart approach.
After you do an electrical repair, maintenance, or installation job, check in with your customers. Send them a follow-up email or text. Ask them if everything is running smoothly, or if they have any questions.
Another way to create a happy customer for life is to offer a free, yearly checkup to repeat customers. It’s a sign of goodwill. It also allows you to screen for other maintenance work that the customer might need but not yet know about.
9. Maximize Online Review Sites
A huge majority of potential customers read review sites.
There are positive and negative ways to encourage reviews by customers.
Research local review sites in your area.
Consider lead generation sites.
Nearly nine out of 10 customers say they look at review sites. This indicates they are a customer ready to spend money on a service.
Most sites discourage businesses from incentivizing reviews from customers. Don’t get in the habit of offering discounts in exchange for positive reviews. It can be awkward to ask for a review, but you can be creative in your dialogue with customers. Let them know reviews are important to your business, and promote your presence on review sites in your own ads.
Everyone knows about Yelp.com, but there are almost always local review sites in your area. A great way to find these is to do a Google search with the terms “electrician in [your city]” and see what sites pop up.
It’s also worth considering online directories like HomeAdvisor (powered by Angi) and Thumbtack. Some electricians use these for lead generation, although the jury is out on how effective these lead-buying services really are.
10. Track + Quantify Your Electrical Advertising Results
Know which of your advertising strategies are working.
Accurately categorize leads.
Never guess about effectiveness.
Whatever marketing strategy and advertising strategy you adopt, remember to track and quantify your success. This valuable information will inform your future marketing plan.
Chris Yano — CEO of Ryno Strategic Solutions and co-host of the “To the Point” podcast — says that if you have a marketing consultant, you should insist they do this for you.
And if that marketing agency isn’t helping you track data, it is doing you a disservice. Decisions on how your business spends marketing money depend on lead tracking and reporting. If your business hires someone to help with marketing, they should be sharing all the details of every lead. And if they don’t, “there is something in there that they do not want to be transparent about… something is off,” Yano says.
That includes defining leads in a fair way, classifying every call correctly, accurately reporting your cost per lead, and charging you for only those that are “real.”
“I get sick of hearing, ‘my cost per lead is $28,’” he says. “Is it like a contact form that is submitted or a call that’s submitted, regardless of whether it was a new customer or a repeat customer? That’s not how we determine a lead.”
"If you don’t have time to separate new customers from repeat customers in the reporting, your agency should be doing it for you", he says.
"Whatever you do, never guess", Yano says.
“I need to know from search to sale how we’re doing if I’m going to truly know how my team is doing,” Yano says. “This is what you should expect from your agency. It will allow you to make very good decisions. You need facts down to the dollar.”
11. Ensure Your Company Branding Stands Out
Know your brand, and emphasize it in the logo.
Pick colors and fonts carefully.
Keep your logo simple, so you don’t confuse the message.
For a marketing campaign to succeed, your branding must be on point, and you should consistently follow best practices. According to Dan Antonelli, President and Creative Director of Kickcharge Creative, an electrical services company’s logo can significantly impact the success of its business and marketing efforts.
The best logos establish a rapport with customers. A poorly designed logo can turn off potential clients and discourage customers from giving you a chance.
Knowing the culture and your services will help inform what your logo should be. Realize that logo colors send subliminal messages. For example, red sends the message of a brand being aggressive and energetic. Blue evokes feelings of intelligence. Bright colors grab people’s attention.
Keep your logo simple with one or two colors and a limited number of fonts. A simple logo is more memorable than one overloaded with messages. Complex logos can be confusing and forgettable.
Although a logo is important and a big part of your brand, Dan Antonelli says it’s so much more.
From your van wraps to employee uniforms, branding defines how your company is perceived to the world. According to Antonelli, “branding is how people feel about your company, what they say about your company behind your back.”
12. Follow Best Practices for Electrician Ad Design
The best ads for electricians will stand out from the crowd.
Make your ad visual to make it memorable.
Only convey one message per ad campaign.
To get a potential customer to hire you for electrical services, your ads need to catch someone’s eye and keep your electrical company name top of mind.
The primary means of catching the eye with an ad is with pictures and images. Visual storytelling is the best way for people to easily grasp concepts and data. Use too many images and the story gets confusing. The best ads feature one strong, easy-to-understand image.
While you’re designing an ad that contains a primary image, use the same approach with the copy that goes with your image. Some in the electrical industry think there are more benefits to including all the services they offer in ads. Nope. A jumbled message doesn’t attract attention; it repels it. Less is more.
13. Implement First-Class Electrical Services Business Software
Trying to manage marketing for your commercial and home services business using multiple apps, websites, and software tools is needlessly complicated, time-consuming, and potentially error-prone.
Implementing first-class electrical service software that helps you execute and manage your advertising and marketing campaigns (and integrates with the rest of your business operations) makes tasks easier, quicker, and more effective.
Next, we’ll explain how ServiceTitan can help with the electrical advertising tips we discussed above.
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Manage & Track Your Advertising Professionally with ServiceTitan
Knowing which of your ad campaigns are working is essential if you want to be successful with electrical advertising. Ads cost money, but not all ads will be profitable, so the businesses that succeed are the ones that can track and measure conversion rates by campaign, location, and advertising medium. This means they can cut the ones that aren’t working and double down on the ones that are, which minimizes wasted ad spend.
ServiceTitan’s electrical software helps you run your advertising campaigns professionally and efficiently by giving you the tools to execute, track, and measure your marketing activities so you don’t waste money on digital marketing strategies that don’t work.
Here’s how.
Geo-Target and Track ROI in Specific Locations
If you have operations in multiple locations, with ServiceTitan’s Marketing Pro you can use location-specific targeting to create separate ad campaigns for each location.
The ServiceTitan heat map gives you the information you need to decide the geographical areas where you should focus your advertising. The bigger the circle on the heatmap, the more revenue your business is generating in that area.
Drawing on contact information from current leads from within the software, electrical contractors can use ServiceTitan to set up new advertising campaigns that focus specifically on the most profitable areas.
Create Direct Mail Campaigns with Ease
With ServiceTitan you can automate direct mail campaigns to existing customers and prospects.
Choose from our library of postcards, adjust the text, then print and mail your postcards to your chosen audience in just a few minutes. Direct mail campaigns have a set fee per postcard, so you only pay for the number that you send.
Our software lets you build target audience lists based on your existing customer data — such as unsold estimates or aging equipment — to target the right customers at the right time. You can also filter by geographical location for new prospects.
ServiceTitan tracks the performance of every postcard campaign so you can see exactly which ones are driving revenue.
Let Customers Book Appointments Online
ServiceTitan integrates with Google Local Services Ads, allowing homeowners to book appointments directly with your company.
This direct booking option enhances the customer experience and boosts conversion rates, as customers are more likely to schedule an appointment when it’s convenient for them.
Our Google Ads integration syncs with your job availability and all your capacity planning parameters, so there’s no chance of double booking, booking jobs that you don’t have capacity to deal with, or assigning electricians without the right skills for the job.
As with all ad campaigns, our software provides business owners with ROI metrics on every Google Local Services Ads campaign so you can track what’s working and what’s not.
Read more about Google Ads here.
Use ServiceTitan’s Unique Trackable Phone Numbers
We’ve discussed the importance of being able to track specific marketing activities so you can measure performance of individual ad campaigns.
With ServiceTitan, you can create and assign a unique phone number to each of your ads. When that number is used to book new jobs, ServiceTitan's system tracks the revenue generated by that specific ad. You can view the revenue brought in by each of your ad campaigns in real time, drill down into the details of your advertising performance and make quick decisions about where to invest.
For additional features, ServiceTitan Phone Pro automatically reviews and flags unbooked calls, which may be saved with a quick follow-up call and provides metrics on how your customer service reps are performing so they can improve their call handling skills.
Optimize Existing Customers with Hyper-Targeted Email Marketing
With ServiceTitan’s Marketing Pro, you can reach existing customers and generate more opportunities with automated, hyper-targeted email marketing campaigns and track true ROI all from one place.
For example, our email marketing features allow you to filter for specific audiences based on customer information you already have in ServiceTitan — such as unsold estimates, aging equipment, and maintenance agreements that are about to expire. This information automatically updates in real time, so you can set your email campaigns once, and emails will be automatically sent out whenever a customer meets the criteria to receive them.
These hyper-targeted campaigns will truly resonate with your customers, making it more likely that they will open the email, read it, and call you to book an appointment. The more targeted your audiences and campaigns are, the bigger ROI you can expect.
As with direct mail, ServiceTitan lets you track the ROI for each email or other marketing campaign.
Learn more electrician email marketing tips here.
How a ServiceTitan Email Campaign Brought One Company an Extra $4,000 in One Week
Previous A/C customers definitely remembered Jupiter-Tequesta Air Conditioning, Plumbing & Electric when the company sent email marketing using ServiceTitan’s Marketing Pro.
The company’s one-time, “We Miss You!” email marketing message triggered a flood of leads. “After one week, the revenue on that one email brought in about $4,000,” says Bill Highsmith, the company’s Process & Procedure Manager.
Automate and Manage Online Reviews
We’ve established that positive online reviews are critical for attracting customers in addition to running effective ad campaigns.
To help you maximize your online reviews, ServiceTitan automatically sends survey requests after each job has been completed. This makes it easy for customers to share their experience on an online review site (Google, Yelp, etc.) while it’s still top-of-mind.
When an electrician completes a job, that triggers an automatic email to the customer, requesting a review that provides an easy-to-follow link that sends them directly to where you want them to leave the review.
In addition, ServiceTitan’s Marketing Pro also offers a reputation management tool that lets you automate sending review requests to customers and manage your replies to reviews all from one place. It also provides insights into which technicians or jobs relate to which reviews.
Learn more about how to get more 5-star reviews here.
Track ROI to Optimize Your Advertising Dollars
Many marketing tools allow you to track the number of incoming calls your ads have generated — but fail to let you know which calls actually result in income for your business.
With ServiceTitan, you can track key metrics and monitor performance from any source. You can then boost spending on campaigns with higher returns, and drop channels with poor performance.
Our marketing scorecards show you leads, bookings, sales and revenue in just a few clicks. It can break down business whether it comes from Angi Leads, local media, Google, the ServiceTitan web scheduler or a postcard campaign.
Marketing Pro presents detailed marketing figures in a single interface. It can tell you within a few clicks how many calls were received as a result of a specific marketing or advertising campaign.
"What Marketing Pro has allowed us to do is know what’s working and what’s not working, and if something is not working, I can cut it and keep our budget tight," says Vanessa Gonzalez, co-founder and co-owner of Albuquerque Plumbing, Heating & Cooling.
“To say that this has saved me hours upon hours of work, and weeks of extra work, is an understatement,” Gonzales said
Ready to Try ServiceTitan to Execute & Manage Your Electrical Advertising Campaigns?
Using high-quality software like ServiceTitan to automate and manage your electrician advertising and track ROI will help you get the most out of your electrician advertising campaigns and the rest of your marketing campaigns, too.
ServiceTitan helps you easily manage your Google reviews, automate direct mail campaigns, lower your cost-per-lead with targeted email marketing, and more. Our software also helps you improve your overall business performance with powerful, fully integrated features that facilitate:
Dynamic data reporting
Mobile app for technicians
And more
Schedule a free demo to learn how ServiceTitan can help your electrical business generate more revenue through marketing and advertising.
ServiceTitan Electrical Software
ServiceTitan is a comprehensive electrical business software solution built specifically to help service companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.
