Is your home services website converting visitors into customers? Or are potential clients slipping through the cracks?
Nowadays, homeowners seeking home improvement and repair services rely on the impressions they get from your business’s online presence. A home services website that stands out can make all the difference.
Focusing on a user-friendly design, with clear contact information that looks great and optimizing it for SEO, can attract more homeowners and grow your client base.
In this guide, we’ve found the ten best home services websites that have perfected the art of capturing attention and driving business. We’ve focused on what these businesses do best and how you can follow their example to create an outstanding home services website.
Best Home Services Websites
It’s tempting to picture a website as just an online brochure for your services. However, a website is a powerful tool for attracting homeowners seeking home improvement and repair services.
What makes an impressive home services website? These ten high-quality home service business websites stand out in a competitive market and effectively convert visitors into customers:
United Home Services
PreFix
Absolute Home Services
Kitchen Cabinet Guys
Carter Services
Fluid-Aire Dynamics
Handyman on Purpose
5 Star Home Services Inc.
Lion Home Service
Air Duct Brothers
Let’s find out what makes these home services websites so effective.
Website #1: United Home Services
United Home Services (UHS) offers home services across the United States. Its website has a clean, modern design with green, black, and white aesthetics that immediately indicate they are home services professionals.
The contact details displayed at the top immediately draw your eye, and a sticky chatbot is available on every page. An interactive map allows visitors to explore which regions the firm services, and an ever-present scheduling tool is only a click away.
High-quality images showcase UHS’ home improvement projects and customer testimonials on the home page to build immediate trust with potential customers.
Website #2: PreFix
Prefix is a subscription-based home repair and maintenance service that aims to simplify home upkeep. This business ethos is evident throughout its website, which has a minimalist, friendly design emphasizing simplicity rather than overwhelming graphics.
The site features a prominent yellow CTA button against a blue background. This button offers visitors an easy way to view pricing and begin using PreFix’s services.
The site is optimized for mobile devices, features well-placed social media buttons, and has a keyword-rich blog that focuses on search engine optimization.
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Website #3: Absolute Home Services
Absolute Home Services is a local business that specializes in landscaping, house cleaning, and deck and fence maintenance. It serves Canadians in Toronto and the surrounding areas.
Its website features photographs of beautiful Canadian homes and decks, making it immediately clear to potential customers what type of service they offer.
When visitors first land on the website, they immediately notice the prominently displayed Google HomeStar and BirdEye ratings. These well-earned reviews demonstrate Absolute Home Services’ ongoing commitment to quality and customer satisfaction.
Positive ratings are a powerful marketing strategy that effectively highlights competence and builds trust with potential customers.
Website #4: Kitchen Cabinet Guys
Kitchen Cabinet Guys (KCG) is a Chicago-based home services company that specializes in the residential and commercial kitchens home services industry. Its website is a visual masterpiece with high-resolution images and an ‘Our Process’ gallery that clearly demonstrates the firm’s attention to detail and professionalism.
The sleek and polished website design mirrors what customers expect of a brand-new kitchen, giving visitors a subconscious nudge before exploring the company’s offerings.
With a strong digital marketing strategy, KCG maintains an active presence on social media platforms like Instagram, YouTube, and Yelp, positioning it as a trusted service firm in kitchen manufacturing and installation.
Website #5: Carter Services
Carter Services is a family-owned business that offers comprehensive HVAC, plumbing, and electrical appliance repair services. Its website effectively uses digital marketing strategies, such as interactive embedded Facebook advertisements, social media feeds, and local search optimization.
The emergency services phone number is boldly displayed at the top center of the page, which serves as a crucial call-to-action for potential clients who need urgent assistance.
The homepage showcases different services via tiles and hover-over menus on the top navigation bar, providing easy access to individual service offerings without visitors having to extensively search the website.
The use of high-contrast colors for CTAs and important information makes the website ideal for customers quickly scanning websites for reliable providers in the home services industry.
Website #6: Fluid-Aire Dynamics
Fluid-Aire Dynamics is a small business serving the American Midwest, Fluid-Aire Dynamics specializes in compressed air systems. Its website is optimized for fast load times, giving visitors access to immediate information.
The large-format home page features a chatbot and a sticky live feed of Google Business Profile reviews, showing potential customers that the firm is not afraid to be transparent with its customer satisfaction scores.
The contact page uses marketing tools like auto-populating forms and Google Map APIs, giving the impression of technical competence—an important facet for technical home services companies.
Fluid-Aire Dynamics displays images of actual staff on the job, giving its website an authentic, people-orientated feel that reflects the business owner's dedication.
Website #7: Handyman on Purpose
Handyman on Purpose is a general handyman and cleaning services provider in North Carolina. For home services providers looking to run their business more like a trusted local, this website is a brilliant example of making visitors feel at home.
The website’s blue and yellow color scheme and the addition of the team photo on the front page enhance the family-friendly vibe of a local trusted business.
An extensive photo gallery offers images of completed home projects and work areas, producing an authentic feel.
Handyman on Purpose uses local roots and personalized services to portray a home services business that feels more like an always-on-call trusted handyman than a franchise. This approach is ideal for appealing to customers seeking a reliable, community-orientated provider.
Website #8: 5 Star Home Services Inc
Based in Las Vegas, 5 Star Home Services specializes in air conditioning, heating, plumbing, and insulation for customers enjoying the seasonal extremes of the Nevada climate.
Visitors to the website will immediately notice the blue and orange color scheme, themed on the company's logo, and the well-known hot and cold temperature extremes felt in the region.
This is an outstanding example of a website that displays local and trusted knowledge, mixed with a high degree of professionalism in bot design and key elements on the page. The professional design is tied in well with photos of the actual team members and work site, giving the website a meticulous yet genuine feel.
High-resolution photos and graphics are used throughout, and visitor navigation is prioritized with a sticky go-to-top button and a prominent but not overbearing navigation bar.
Website #9: Lion Home Service
With a business name like Lion, visitors expect a bold website and Lion Home Service doesn’t disappoint. Serving Colorado, the firm’s website has a high-contrast black and yellow color scheme that captures attention immediately.
The emergency services contact details, including a phone number and contact form, are prominently displayed. Above this, the navigation bar clearly displays the service offerings so visitors can quickly see what help is available.
The site employs simple but impactful service icons and showcases authentic images of Lion’s team and equipment, boosting trust.
Website #10: Air Duct Brothers
Air Duct Brothers specializes in cleaning services for air ducts, filters, and ventilation systems in New Jersey. Its website is an excellent example of getting straight to the point, with a simple and intuitive design that ensures visitors won’t get lost in the noise.
The home page immediately displays before-and-after photos of the company’s best work and showcases expertise. It features a well-placed CTA button that offers a simple choice of contact via a self-populating form or by calling directly.
This website shows how a streamlined approach is perfect for home services businesses with smaller marketing budgets. It focuses on customer experience and effectiveness rather than flashy graphics.
What Are the Main Features to Include in a Home Services Website?
Effective home services websites incorporate essential features that enhance the customer experience and strengthen your online presence. These elements attract potential customers and improve your search engine optimization (SEO).
Here are the main features to consider for your home services website:
Mobile-friendliness
Lead-capture forms
Local search optimization
Reputation management
Financing
Chat and online scheduling
These features make your website more effective and user-friendly for homeowners seeking reliable services.
Feature #1: Mobile-friendliness
Gone are the days when we sat at the computer to search for home services. Today, many online searches happen directly from mobile devices such as smartphones and tablets.
If your website doesn’t display well on a mobile device, chances are your potential customers will look elsewhere.
A responsive, mobile-friendly design creates a positive first impression, and as we know, first impressions always last. In fact, over half of users report that a poor mobile experience makes them far less likely to engage with a company.
Making sure your site is mobile-friendly on all devices attracts more homeowners and makes your services far more accessible and appealing.
Feature #2: Lead-capture forms
Having a visitor organically stumble onto your site sometimes isn’t enough. You must capture their attention (and contact details) using pop-ups or embedded forms.
You can encourage visitors to share their contact information using lead capture forms in exchange for special offers or subscriptions. These forms provide a more personalized interaction and timely follow-ups.
ServiceTitan Marketing Pro helps home services businesses automate these processes, allowing business owners to send targeted email and direct mail campaigns to nurture leads. It also lets you track your real-time ROI to ensure you hit the right targets and see how effective your marketing efforts are.
Feature #3: Local search optimization
If someone is looking for home services in their region, you want your website at the top. Local search optimization means that when a potential customer in Ohio is looking for roofing services, your Arizona-based business doesn’t appear in the search results. This means more locals know that your company exists, and you won’t waste your time dealing with contacts from customers who aren’t in your service area.
ServiceTitan’s Marketing Pro makes this process much easier by integrating Google Local Services Ads, allowing you to book more jobs directly from Google Search.
Marketing Pro can also connect your Google Ads and Google Analytics accounts, meaning you can measure ad performance and understand your actual return on investment.
Optimizing your local search increases your online presence and drives more potential customers to your home services business.
Feature #4: Reputation management
For home service businesses, online reputation is everything. Businesses that wish to demonstrate their commitment to quality work and exceptional customer service rely heavily on customer reviews on platforms like HomeAdvisor and Angi.
It’s important to capture a positive customer experience as early as possible. ServiceTitan’s Customer Experience software allows businesses to request reviews immediately after completing a job. This automation ensures a continuous flow of positive reviews that build trust with existing and potential customers.
Responding to negative reviews is just as important. ServiceTitan streamlines this process by providing real-time alerts, allowing you to quickly respond to reviews on major platforms from one centralized dashboard.
The ability to manage your reputation and respond quickly means you can easily showcase your reliability and differentiate your home service business in a competitive market.
Feature #5: Financing
A home services company that offers financing, especially for unforeseen emergency repairs, can be a deciding factor for many customers choosing a service provider.
ServiceTitan’s integrated financing solutions help businesses provide more affordable payment plans, even in the field.
With the ServiceTitan Field Service app, customers can apply for financing directly and receive instant approvals. This provides peace of mind for the customer and allows your business to gain a new customer who might otherwise have declined.
ServiceTitan maintains partnerships with top financing providers that allow businesses to get paid faster and increase their average ticket size, meaning you can attract new customers and boost your bottom line.
Feature #6: Chat and online scheduling
A chat feature on your home services website allows customers to schedule quotes and work dates without talking to a salesperson.
For many busy homeowners who already know what they want, having the option to chat and schedule via an app embedded in your website means greater convenience for them and more business for you.
ServiceTitan offers a range of online features, including chat widgets and direct booking through Schedule Engine, a ServiceTitan company. With Schedule Engine, customers can self-diagnose issues and create real-time appointments, day or night.
This smart online scheduler integrates with your existing workflows and job codes, meaning books are efficient and consistently accurate. Schedule Engine also provides live chat with an expert, meaning your customers are left satisfied and engaged.
Home Services Website Design Tools to Consider
If you’re looking to design your own home services website, there are plenty of quality online tools that can make the content creation process easy:
Wix offers customizable templates and scalable features, with free and premium plans available. It's great for dipping your toes in the web design pool.
WordPress is the world's most popular web page design platform offering a range of pre-built themes and plug-ins for site optimization and SEO.
Weebly lets you create web pages from easy-to-use and customizable templates using free or subscription plans.
If DIY-ing a website exceeds your expertise, consider hiring a professional. ServiceTitan Certified Providers include marketing agencies that can assist contractors and business owners to take their websites and businesses to the next level.
Over to You
We hope you have taken some inspiration from these top home services websites. Remember that your website is the digital representation of your storefront. It should portray the dedication and reliability that your home services provide daily.
Your home services website is essential for turning visitors into loyal customers. With ServiceTitan, your digital marketing efforts are seamlessly managed, allowing you to focus on what you do best. Discover how ServiceTitan’s field management software can optimize your home service business—schedule your free personalized demo and take the first step toward growth.
ServiceTitan Software
ServiceTitan is a comprehensive software solution built specifically to help service companies streamline their operations, boost revenue, and substantially elevate the trajectory of their business. Our comprehensive, cloud-based platform is used by thousands of electrical, HVAC, plumbing, garage door, and chimney sweep shops across the country—and has increased their revenue by an average of 25% in just their first year with us.
