5 Marketing Campaigns That Make Customers Remember You

Welcome/Introduction

When we meet new folks in person, we usually start out by introducing ourselves, and it should be no different when you acquire a new customer. After they schedule their first appointment, send an email to welcome them and thank them for choosing your shop. Give your email a more personal touch by including a photo of your team if you have one. 

In addition, you can also provide information that would be good for them to know about your shop. For example, if you offer financing or have a membership program, mention it somewhere in your email, so if a technician mentions either while on a service call, it won’t be a surprise to your customer. 

What to Expect

Setting expectations with customers builds trust because it lets them know up front how you do business. Think of questions your customer may want answers to before a technician arrives at their home, such as:

• Do you have cleanliness/safety protocols in place? 

• Will I receive an appointment confirmation call/text/email?

• Will I be notified when a technician has been dispatched?

• Will the technician arrive in a clearly marked truck or van and be uniformed?

Include answers to these questions in a separate email or combine them with your welcome/intro email. You can also mention financing and memberships if you didn’t mention them in your welcome email, as well as plug a referral incentive program, if you have one. 

Referral Incentives

Many shops have referral incentives for customers who refer friends or family members, and if your shop offers them, you should definitely have campaigns to remind customers of this. If you don’t offer them but plan to in the future, send a postcard campaign to spread the word and get customers excited about it. 

There are different types of referral incentives shops typically offer that create campaign combination opportunities. Try these easy ideas:

• Offer discount coupons for customers who refer new customers, with an additional coupon incentive if the new customer completes service, such as a new install.  

• Include an incentive for referring new members in your email or direct mail renewal reminders to existing members.

Pro Tip: If you’re hiring, let your customers help you out! Try offering incentives for customers who refer their friends or family for employment. 

Financing Information

You may have customers who are sitting on a big project they need to complete. Lack of funds is a major reason customers tend to put off things like replacing A/C units, water heaters, or electrical panels. So why not remind them about your shop’s financing options, so they can get those services done? 

A good rule of thumb is to let customers know you offer financing when you send a welcome/intro campaign or a what-to-expect campaign. And of course, if you’re sending campaigns to customers with unsold estimates, be sure to include your financing options there as well. 

Tips & Tutorials

Providing customers with occasional helpful hints and advice builds your brand’s authority and trustworthiness. The trick to making these campaigns relevant to your customers is to target them correctly. 

For example, let’s say you recently installed a brand new garage door for a customer. Follow up with an email or direct mail piece containing tips to help make it last, along with a recommended maintenance schedule and a few troubleshooting techniques. This is a great way to show customers you care about them getting the most out of their investment.

You can combine tips & tutorials campaigns with other campaign types, too. Holidays such as Thanksgiving, Memorial Day, and 4th of July often mean family gatherings that cause kitchen and bathroom drains to get more use. Send a campaign offering clog prevention tips and a coupon customers can use in case they still end up with a clog they need you to remove. 

You can also create campaigns for customers who don’t have memberships, and remind customers you offer them. This way, they can see the benefits of not having to worry as much about DIY maintenance by signing up to be a member. 

Build Your Brand Better With Marketing Pro

Creating unforgettable brand awareness campaigns is a cinch if you’re already using Marketing Pro. Choose from a variety of ready-made email and direct mail templates that you can combine to create effective campaigns, and take advantage of advanced audience targeting tools, so the right message gets to the right customer. 

Best of all, with Marketing Pro, you can automate your campaigns for a truly set-it-and-forget-it experience. Easily schedule marketing campaigns, and even set up rules to help you make sure customers only receive messages that are relevant to them. 

Already using Marketing Pro? Don’t forget to take a peek at the Marketing section of our Contractor Playbook to find helpful tips that help you make the most of your marketing efforts.

Haven’t signed up for Marketing Pro yet? Request a demo today, and learn how you can take your marketing to the next level, save time, and boost brand loyalty like never before.